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Sales & marketing

Results 141 - 160 of 1315

Sales & marketing

Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
Condition
Used, Very Good
Publisher
HarperCollins Publishers
Format
Hardback
Publication date
2001
SKU
KSG0011991
ISBN
9780007112296
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
Publisher
AMACOM
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Special ed.
Condition
New
SKU
V9780814431771
ISBN
9780814431771
Paperback
Condition: New

€ 20.99
€ 14.37

Hardback. The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119092896
ISBN
9781119092896
Hardback
Condition: New

€ 25.99
€ 16.62

Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
Publisher
O'Reilly Media, Inc, USA United States
Number of pages
346
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780596156817
ISBN
9780596156817
Paperback
Condition: New

€ 26.99
€ 26.68

Hardcover. Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.

Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118034712
ISBN
9781118034712
Hardback
Condition: New

€ 30.99
€ 18.82

Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118379769
ISBN
9781118379769
Paperback
Condition: New

€ 31.99
€ 24.47

Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.

Publisher
John Wiley & Sons Inc
Number of pages
304
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118113363
ISBN
9781118113363
Hardback
Condition: New

€ 27.99
€ 21.00

Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118733899
ISBN
9781118733899
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292063362
ISBN
9781292063362
Paperback
Condition: New

€ 91.29

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 35.99
€ 33.15

Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634853187
ISBN
9781634853187
Hardback
Condition: New

€ 199.94
€ 149.59

Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
Publisher
McGraw-Hill Education - Europe New York
Number of pages
384
Format
Hardback
Publication date
2001
Edition
Illustrated
Condition
New
SKU
V9780071364157
ISBN
9780071364157
Hardback
Condition: New

€ 35.99
€ 26.21

Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693817
ISBN
9789063693817
Paperback
Condition: New

€ 17.99
€ 16.31

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
Publisher
Thomas Nelson Publishers
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781602555105
ISBN
9781602555105
Paperback
Condition: New

€ 17.99
€ 17.38

Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780199565740
ISBN
9780199565740
Paperback
Condition: New

€ 192.47

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.34

Hardback. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Num Pages: 216 pages, 23 black & white illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 159 x 217 x 21. Weight in Grams: 416.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137534286
ISBN
9781137534286
Hardback
Condition: New

€ 67.35

Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
Publisher
Nova Science Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
SKU
V9781617616891
ISBN
9781617616891
Hardback
Condition: New

€ 282.76
€ 191.42

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