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Sales & marketing
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Sales & marketing
Paperback. Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations. Num Pages: 276 pages, biography. BIC Classification: KJC; KJG; KJM; KJMV2; KJSM; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781349468423
- ISBN
- 9781349468423
Paperback
Condition: New
€ 127.10
€ 127.10
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349468362
- ISBN
- 9781349468362
Paperback
Condition: New
€ 65.80
€ 65.80
Paperback. Num Pages: 185 pages, biography. BIC Classification: KCM; KJC; KJJ; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781349468041
- ISBN
- 9781349468041
Paperback
Condition: New
€ 65.56
€ 65.56
The Power of Customer Misbehavior. Drive Growth and Innovation by Lear...
Fisher, M.; Abbott, M.; Lyytinen, Kalle
Paperback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349467792
- ISBN
- 9781349467792
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.56
€ 65.56
Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 462
- Condition
- New
- SKU
- V9781349464869
- ISBN
- 9781349464869
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Num Pages: 236 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349463800
- ISBN
- 9781349463800
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Num Pages: 193 pages, 5 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349462186
- ISBN
- 9781349462186
Paperback
Condition: New
€ 126.26
€ 126.26
Paperback. Num Pages: 292 pages, biography. BIC Classification: KCM; KJC; KJH; KJM; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349461943
- ISBN
- 9781349461943
Paperback
Condition: New
€ 42.15
€ 42.15
Paperback. Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Editor(s): D'Anselmi, Paolo. Num Pages: 231 pages, biography. BIC Classification: KC; KJG; KJJ; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349461288
- ISBN
- 9781349461288
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJM; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349455294
- ISBN
- 9781349455294
Paperback
Condition: New
€ 65.46
€ 65.46
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 71.33
€ 71.33
Paperback. This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective. Non-instrumental violence has economic effects and inciting people to fight are not overcome in time. Num Pages: 271 pages, biography. BIC Classification: KCA; KCB; KCC; KCK; KJS; UYZG. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349448388
- ISBN
- 9781349448388
Paperback
Condition: New
€ 127.06
€ 127.06
Paperback. Num Pages: 231 pages, biography. BIC Classification: KCS; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349446636
- ISBN
- 9781349446636
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback. Num Pages: 199 pages, biography. BIC Classification: KJC; KJM; KJSP; KJT; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349446551
- ISBN
- 9781349446551
Paperback
Condition: New
€ 77.06
€ 77.06
Paperback. Combining creative biblical interpretation, Christian moral reflection, and business expertise, Finding Meaning in Business is a thoughtful and thought-provoking look at how business leaders, professionals, and students can integrate a sense of calling into their careers and into the business world as a whole. Editor(s): Okonkwo, Bartholomew C. Num Pages: 224 pages, 2 black & white illustrations, biography. BIC Classification: HRC; KC; KJC; KJG; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349445370
- ISBN
- 9781349445370
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 211 pages, biography. BIC Classification: KC; KJC; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349444595
- ISBN
- 9781349444595
Paperback
Condition: New
€ 76.55
€ 76.55
Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781349444571
- ISBN
- 9781349444571
Paperback
Condition: New
€ 55.88
€ 55.88
Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349443079
- ISBN
- 9781349443079
Paperback
Condition: New
€ 60.09
€ 60.09
Paperback. Num Pages: 200 pages, 1 black & white illustrations, biography. BIC Classification: KCH; KCL; KJMV; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 275.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349441044
- ISBN
- 9781349441044
Paperback
Condition: New
€ 66.95
€ 66.95
The Political Role of Corporate Citizens. An Interdisciplinary Approac...
Svedberg Helgesson, Karin. Ed(S): Morth, Ulri...
Paperback. This volume provides an interdisciplinary analysis on the political role of corporations in society by using the analytical device of corporate citizenship. It questions what ideas on corporate citizenship may say about the ongoing publicization of the corporation and the implications of these developments for the public domain and welfare state. Editor(s): Morth, Ulrika. Series: Palgrave Studies in Citizenship. Num Pages: 229 pages, biography. BIC Classification: JFFS; JHB; JPS; KCP; KJG; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 229
- Condition
- New
- SKU
- V9781349439423
- ISBN
- 9781349439423
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Editor(s): Kakabadse, Andrew. Num Pages: 291 pages, biography. BIC Classification: KCL; KJC; KJM; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 291
- Condition
- New
- SKU
- V9781349438426
- ISBN
- 9781349438426
Paperback
Condition: New
€ 66.40
€ 66.40
Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2012
- Condition
- New
- SKU
- V9781349435470
- ISBN
- 9781349435470
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 221
- Condition
- New
- SKU
- V9781349431342
- ISBN
- 9781349431342
Paperback
Condition: New
€ 126.65
€ 126.65