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Sales & marketing
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Sales & marketing
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 127.64
€ 127.64
Competitive Strategies: Managing the Present, Imagining the Future (Bo...
Valdani, Enrico, Arbore, Alessandro
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230301641
- ISBN
- 9780230301641
Hardback
Condition: New
€ 149.99
€ 149.99
Hardcover.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230285095
- ISBN
- 9780230285095
Hardback
Condition: New
€ 67.36
€ 67.36
Hardcover. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Num Pages: 284 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 242 x 164 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230279544
- ISBN
- 9780230279544
Hardback
Condition: New
€ 77.81
€ 77.81
Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Condition
- New
- SKU
- V9780230279537
- ISBN
- 9780230279537
Hardback
Condition: New
€ 72.06
€ 72.06
Hardcover. Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research. Num Pages: 308 pages, biography. BIC Classification: JFFT; JMAF; KJS. Category: (P) Professional & Vocational. Dimension: 219 x 144 x 23. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230252196
- ISBN
- 9780230252196
Hardback
Condition: New
€ 67.53
€ 67.53
Hardcover. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Num Pages: 224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 18. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Edition
- 2010 ed.
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230247819
- ISBN
- 9780230247819
Hardback
Condition: New
€ 67.19
€ 67.19
Hardcover. Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Num Pages: 192 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 163 x 15. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230237308
- ISBN
- 9780230237308
Hardback
Condition: New
€ 69.16
€ 69.16
Hardcover. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. Num Pages: 208 pages, 14 black & white tables, 10 figures. BIC Classification: KJMV7; KJS; WSBB. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 17. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230232532
- ISBN
- 9780230232532
Hardback
Condition: New
€ 67.12
€ 67.12
Place Branding: Glocal, Virtual and Physical Identities, Constructed, ...
Govers, Robert, Go, Frank M.
Hardcover. The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Num Pages: 338 pages, biography. BIC Classification: KJK; KJSA; KNSG. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 24. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230230736
- ISBN
- 9780230230736
Hardback
Condition: New
€ 84.99
€ 84.99
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of ...
Morris, Trevor, Goldsworthy, Simon
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230205840
- ISBN
- 9780230205840
Hardback
Condition: New
€ 78.23
€ 78.23
Hardcover. This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. Num Pages: 263 pages, biography. BIC Classification: 1QFE; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780230205833
- ISBN
- 9780230205833
Hardback
Condition: New
€ 84.22
€ 84.22
Hardcover. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Num Pages: 213 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 17. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780230203235
- ISBN
- 9780230203235
Hardback
Condition: New
€ 67.19
€ 67.19
Hardcover. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. Num Pages: 197 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 17. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230201798
- ISBN
- 9780230201798
Hardback
Condition: New
€ 83.56
€ 83.56
Hardcover. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women. Num Pages: 255 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 165 x 20. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230201606
- ISBN
- 9780230201606
Hardback
Condition: New
€ 67.60
€ 67.60
Hardcover. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Num Pages: 252 pages, biography. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 23. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230120624
- ISBN
- 9780230120624
Hardback
Condition: New
€ 53.99€ 43.99
€ 53.99
€ 43.99
Hardcover. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230105300
- ISBN
- 9780230105300
Hardback
Condition: New
€ 66.58
€ 66.58
Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 8th Edition
- Number of pages
- 576
- Condition
- New
- SKU
- V9780078028793
- ISBN
- 9780078028793
Paperback
Condition: New
€ 322.11
€ 322.11
Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471718543
- ISBN
- 9780471718543
Paperback
Condition: New
€ 18.99€ 16.53
€ 18.99
€ 16.53
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781907794179
- ISBN
- 9781907794179
Paperback
Condition: New
€ 23.99€ 18.05
€ 23.99
€ 18.05
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 26.99€ 20.72
€ 26.99
€ 20.72
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 61.76
€ 61.76