Sales & marketing
Results 1105 - 1128 of 1328
Sales & marketing
Hardcover.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118489673
- ISBN
- 9781118489673
Hardback
Condition: New
€ 24.99€ 18.34
€ 24.99
€ 18.34
Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
- Publisher
- Phaidon Press
- Format
- Paperback
- Publication date
- 2003
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843377
- ISBN
- 9780714843377
Paperback
Condition: New
€ 13.99€ 10.83
€ 13.99
€ 10.83
Paperback. Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Series: The One Minute Manager. Num Pages: 112 pages. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 197 x 129 x 8. Weight in Grams: 88.
- Publisher
- HarperCollins Publishers
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9780007104840
- ISBN
- 9780007104840
Paperback
Condition: New
€ 11.99€ 9.83
€ 11.99
€ 9.83
Paperback. Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 231 x 21. Weight in Grams: 442.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Revised
- Condition
- New
- SKU
- V9780749462949
- ISBN
- 9780749462949
Paperback
Condition: New
€ 40.99€ 35.91
€ 40.99
€ 35.91
Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119145875
- ISBN
- 9781119145875
Hardback
Condition: New
€ 30.99€ 22.56
€ 30.99
€ 22.56
Hardback. Num Pages: 210 pages, biography. BIC Classification: JMJ; KCK; KJMV2; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2018
- Condition
- New
- SKU
- V9783319491530
- ISBN
- 9783319491530
Hardback
Condition: New
€ 51.99€ 48.27
€ 51.99
€ 48.27
Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
- Publisher
- Columbia University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780231174824
- ISBN
- 9780231174824
Hardback
Condition: New
€ 45.99€ 32.90
€ 45.99
€ 32.90
Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd ed. 2015
- Condition
- New
- SKU
- V9781137359162
- ISBN
- 9781137359162
Hardback
Condition: New
€ 66.40
€ 66.40
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 19.99€ 14.40
€ 19.99
€ 14.40
Hardcover. 8vo.Good copy in original cloth
- Condition
- Used, Very Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 2001
- Edition
- 1st Edition
- SKU
- KEX0257296
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470182697
- ISBN
- 9780470182697
Hardback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57
Paperback. Num Pages: 336 pages, b/w photos & illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 153 x 22. Weight in Grams: 414.
- Publisher
- Atlantic Publishing Co United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2 Revised
- Condition
- New
- SKU
- V9781601384409
- ISBN
- 9781601384409
Paperback
Condition: New
€ 34.99€ 23.37
€ 34.99
€ 23.37
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 21.99€ 16.39
€ 21.99
€ 16.39
Paperback. .
- Publisher
- Management Books 2000 Ltd
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781852527181
- ISBN
- 9781852527181
Paperback
Condition: New
€ 17.99€ 8.24
€ 17.99
€ 8.24
Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749471088
- ISBN
- 9780749471088
Paperback
Condition: New
€ 33.99€ 30.49
€ 33.99
€ 30.49
Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578399
- ISBN
- 9781844578399
Hardback
Condition: New
€ 116.80€ 104.73
€ 116.80
€ 104.73
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 48.99€ 47.40
€ 48.99
€ 47.40
Paperback.
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794452
- ISBN
- 9781907794452
Paperback
Condition: New
€ 17.99€ 14.21
€ 17.99
€ 14.21
Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119280736
- ISBN
- 9781119280736
Hardback
Condition: New
€ 30.99€ 24.70
€ 30.99
€ 24.70
Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061684326
- ISBN
- 9780061684326
Hardback
Condition: New
€ 30.99€ 25.10
€ 30.99
€ 25.10
Paperback. Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide. Num Pages: 608 pages, 100 colour line drawings, 130 colour half-tones. BIC Classification: KJK; KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 196 x 29. Weight in Grams: 1284.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199609703
- ISBN
- 9780199609703
Paperback
Condition: New
€ 228.98
€ 228.98
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 14.84
€ 18.99
€ 14.84
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. As new.
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 136
- Format
- Paperback
- Publication date
- 2010
- SKU
- KRF0028239
- ISBN
- 9780749461454
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 19.99€ 19.67
€ 19.99
€ 19.67