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Sales & marketing

Results 2921 - 2940 of 3857

Sales & marketing

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834938978
ISBN
9783834938978
Paperback
Condition: New

€ 93.74

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 147 x 20. Weight in Grams: 417.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834939418
ISBN
9783834939418
Paperback
Condition: New

€ 83.47

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 200.
Format
Paperback
Publication date
2013
Publisher
Springer Fachmedien Wiesbaden
Condition
New
SKU
V9783834940049
ISBN
9783834940049
Paperback
Condition: New

€ 50.37

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler United States
Condition
New
SKU
V9783834940124
ISBN
9783834940124
Paperback
Condition: New

€ 61.41

Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Edition
2012th Edition
Condition
New
SKU
V9783834940544
ISBN
9783834940544
Paperback
Condition: New

€ 66.70

Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 244 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 14. Weight in Grams: 448.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
244
Condition
New
SKU
V9783834940766
ISBN
9783834940766
Paperback
Condition: New

€ 116.74

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 178 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 240.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Number of pages
178
Condition
New
SKU
V9783834941404
ISBN
9783834941404
Paperback
Condition: New

€ 87.83

Paperback / so. Num Pages: 187 pages, black & white illustrations, figures, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 12. Weight in Grams: 331.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Edition
2
Number of pages
187
Condition
New
SKU
V9783834942845
ISBN
9783834942845
Paperback
Condition: New

€ 50.38

Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
Format
Hardback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Edition
2012th Edition
Number of pages
430
Condition
New
SKU
V9783834942906
ISBN
9783834942906
Hardback
Condition: New

€ 68.61

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834943019
ISBN
9783834943019
Paperback
Condition: New

€ 94.20

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 141 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
141
Condition
New
SKU
V9783834943156
ISBN
9783834943156
Paperback
Condition: New

€ 87.52

Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Condition
New
SKU
V9783834943569
ISBN
9783834943569
Paperback
Condition: New

€ 56.00

Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Condition
New
SKU
V9783834943606
ISBN
9783834943606
Paperback
Condition: New

€ 50.38

Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United States
Number of pages
277
Condition
New
SKU
V9783834944894
ISBN
9783834944894
Paperback
Condition: New

€ 89.04

paperback. Series: Business-To-Business-Marketing. Num Pages: 350 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United States
Edition
2012th Edition
Number of pages
350
Condition
New
SKU
V9783834945044
ISBN
9783834945044
Paperback
Condition: New

€ 72.58

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United States
Condition
New
SKU
V9783834945105
ISBN
9783834945105
Paperback
Condition: New

€ 89.04

Hardback. Editor(s): Bruhn, Manfred; Kirchgeorg, Manfred; Meier, Johannes. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 821.
Format
Hardback
Publication date
2015
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834947512
ISBN
9783834947512
Hardback
Condition: New

€ 92.96

Paperback. Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren." Series: Fokus Dienstleistungsmarketing. Num Pages: 452 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 583.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
452
Condition
New
SKU
V9783835000179
ISBN
9783835000179
Paperback
Condition: New

€ 84.49

Paperback. Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene)." Num Pages: 324 pages, 43 black & white illustrations, 11 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 418.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
324
Condition
New
SKU
V9783835000407
ISBN
9783835000407
Paperback
Condition: New

€ 88.93

Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
314
Condition
New
SKU
V9783835000490
ISBN
9783835000490
Paperback
Condition: New

€ 88.81

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