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Sales & marketing
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Sales & marketing
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 150.15
€ 150.15
Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185330
- ISBN
- 9781599185330
Paperback
Condition: New
€ 16.99€ 15.58
€ 16.99
€ 15.58
Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224853
- ISBN
- 9781119224853
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749453381
- ISBN
- 9780749453381
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 17.99€ 14.31
€ 17.99
€ 14.31
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.82
€ 23.99
€ 17.82
Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781609010782
- ISBN
- 9781609010782
Paperback
Condition: New
€ 178.23
€ 178.23
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 125.38
€ 125.38
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 26.02
€ 32.99
€ 26.02
Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 392
- Format
- Paperback
- Publication date
- 2010
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781856177733
- ISBN
- 9781856177733
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319526966
- ISBN
- 9783319526966
Paperback
Condition: New
€ 58.70
€ 58.70
Hardback. How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 163 x 31. Weight in Grams: 638.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591391456
- ISBN
- 9781591391456
Hardback
Condition: New
€ 37.99€ 33.40
€ 37.99
€ 33.40
Paperback. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Num Pages: 288 pages. BIC Classification: BM; KJSA. Category: (G) General (US: Trade). Dimension: 197 x 130 x 22. Weight in Grams: 272. Front-line Dispatches from the Advertising War. 288 pages. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Cateogry: (G) General (US: Trade). BIC Classification: BM; KJSA. Dimension: 197 x 130 x 22. Weight: 276.
- Edition
- Main
- Publisher
- Canongate Books
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781847679536
- ISBN
- 9781847679536
Paperback
Condition: New
€ 15.99€ 11.57
€ 15.99
€ 11.57
Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071799058
- ISBN
- 9780071799058
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781907794872
- ISBN
- 9781907794872
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.99
€ 32.99
€ 27.99
Hardcover. Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 29. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470189085
- ISBN
- 9780470189085
Hardback
Condition: New
€ 32.99€ 23.81
€ 32.99
€ 23.81
Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694340
- ISBN
- 9789063694340
Paperback
Condition: New
€ 40.99€ 29.36
€ 40.99
€ 29.36
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610330
- ISBN
- 9781473610330
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Weight in Grams: 554.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 271
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781439834657
- ISBN
- 9781439834657
Hardback
Condition: New
€ 84.49
€ 84.49
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 40.99€ 33.69
€ 40.99
€ 33.69