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Sales & marketing

Results 3721 - 3740 of 3810

Sales & marketing

Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118919019
ISBN
9781118919019
Hardback
Condition: New

€ 31.99
€ 25.13

Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2008
Condition
New
SKU
V9780273687863
ISBN
9780273687863
Paperback
Condition: New

€ 19.00
€ 16.91

Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
Publisher
Crown Publishing Group, Division of Random House Inc
Format
Paperback
Publication date
2011
Condition
New
SKU
V9780307450395
ISBN
9780307450395
Paperback
Condition: New

€ 23.99
€ 18.21

Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
Publisher
Welbeck Publishing Group
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781847960870
ISBN
9781847960870
Hardback
Condition: New

€ 46.99
€ 31.11

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 60.48

Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
263
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9781137509963
ISBN
9781137509963
Hardback
Condition: New

€ 138.81

Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
Publisher
John Wiley & Sons Inc
Number of pages
368
Format
Hardback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118604342
ISBN
9781118604342
Hardback
Condition: New

€ 32.99
€ 23.81

Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
Publisher
Kogan Page Ltd
Number of pages
280
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465438
ISBN
9780749465438
Paperback
Condition: New

€ 40.99
€ 36.59

Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
Publisher
Penguin Putnam Inc United States
Number of pages
263
Format
Hardback
Publication date
2008
Edition
Revised, Expanded ed.
Condition
New
SKU
V9781591842262
ISBN
9781591842262
Hardback
Condition: New

€ 37.99
€ 27.31

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 57.31

Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612.
Publisher
Welbeck Publishing Group
Number of pages
224
Format
Paperback
Publication date
2007
Edition
New Ed
Condition
New
SKU
V9781853756153
ISBN
9781853756153
Paperback
Condition: New

€ 19.99
€ 16.06

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 37.99
€ 25.45

Paperback. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
180
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138801547
ISBN
9781138801547
Paperback
Condition: New

€ 57.94

Hardcover. Used hardback, in good condition. With dustjacket.
Condition
Used, Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KIN0008804
ISBN
9780471295556
Hardback
Condition: Used, Good

€ 4.99

Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
Condition
Used, Like New
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KEX0164428
ISBN
9780471295556
Hardback
Condition: Used, Like New

€ 4.99

Paperback. The new, 3rd edition of the Customer Service Pocketbook will be published in October 2013. The book is for everyone who contributes, directly or indirectly, to giving the customer excellent service. It has been fully revised to reflect the challenges of responding to customers' needs via a variety of different channels including social media. Num Pages: 112 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 109 x 180 x 6. Weight in Grams: 114.
Publisher
Management Pocketbooks
Number of pages
112
Format
Paperback
Publication date
2013
Edition
3rd Revised edition
Condition
New
SKU
V9781906610555
ISBN
9781906610555
Paperback
Condition: New

€ 16.99
€ 16.53

Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470487853
ISBN
9780470487853
Hardback
Condition: New

€ 31.99
€ 25.13

Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
Publisher
Wiley
Number of pages
192
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470900529
ISBN
9780470900529
Hardback
Condition: New

€ 25.99
€ 19.51

Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
Publisher
Unbound
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781783520831
ISBN
9781783520831
Paperback
Condition: New

€ 20.99
€ 19.41

Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
Publisher
O´Reilly Media United States
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781449377564
ISBN
9781449377564
Paperback
Condition: New

€ 37.99
€ 36.59

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