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Sales & marketing
Results 73 - 96 of 1349
Sales & marketing
Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Scarecrow Press United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780810891593
- ISBN
- 9780810891593
Paperback
Condition: New
€ 46.99€ 33.27
€ 46.99
€ 33.27
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.87
€ 19.99
€ 14.87
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 37.99€ 30.85
€ 37.99
€ 30.85
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 21.99€ 21.42
€ 21.99
€ 21.42
Hardcover. Get real results for your business maximize your training and development programs
Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 188 x 242 x 25. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118647998
- ISBN
- 9781118647998
Hardback
Condition: New
€ 45.10
€ 45.10
Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Adams Media Corporation United States
- Number of pages
- 256
- Condition
- New
- Edition
- 3rd Revised edition
- SKU
- V9781440506697
- ISBN
- 9781440506697
Paperback
Condition: New
€ 13.99€ 10.81
€ 13.99
€ 10.81
Paperback. Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 19. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Sybex
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781118403457
- ISBN
- 9781118403457
Paperback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 21.99€ 20.20
€ 21.99
€ 20.20
Hardcover. Num Pages: 208 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 191 x 136 x 28. Weight in Grams: 290.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Crown Business
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780770435608
- ISBN
- 9780770435608
Hardback
Condition: New
€ 26.99€ 21.63
€ 26.99
€ 21.63
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Series: Sage Strategy Series. Num Pages: 216 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- Edition
- First Edition
- SKU
- V9780761944386
- ISBN
- 9780761944386
Paperback
Condition: New
€ 53.48
€ 53.48
Paperback. Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector. Editor(s): Warner, Carolyn. Num Pages: 264 pages, black & white illustrations. BIC Classification: JNK; KJSP. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 18. Weight in Grams: 742.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- SAGE Publications Inc United States
- Edition
- Third
- Number of pages
- 264
- Condition
- New
- SKU
- V9781412958134
- ISBN
- 9781412958134
Paperback
Condition: New
€ 49.70
€ 49.70
Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780566086519
- ISBN
- 9780566086519
Hardback
Condition: New
€ 175.17
€ 175.17
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Hardcover. *Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. * While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships are the key to long-term success in business. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 224 x 149 x 14. Weight in Grams: 240.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 98
- Condition
- New
- SKU
- V9780470874363
- ISBN
- 9780470874363
Hardback
Condition: New
€ 24.99€ 18.69
€ 24.99
€ 18.69
Paperback. You have to do it you might as well enjoy it No one likes a pushy, smarmy salesman no one wants to be that guy but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we re lawyers, accountants or start-ups. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 139 x 215 x 16. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780857082435
- ISBN
- 9780857082435
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.23
€ 25.99
€ 21.23
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.41
€ 19.99
€ 17.41
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 396
- Condition
- New
- SKU
- V9780470517918
- ISBN
- 9780470517918
Hardback
Condition: New
€ 52.85
€ 52.85
Hardcover. Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470543948
- ISBN
- 9780470543948
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471503798
- ISBN
- 9780471503798
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11