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Sales & marketing
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Sales & marketing
Hardcover. If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 150 x 22. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- HAR/CDR
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470243367
- ISBN
- 9780470243367
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470247532
- ISBN
- 9780470247532
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470258217
- ISBN
- 9780470258217
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470260357
- ISBN
- 9780470260357
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470260487
- ISBN
- 9780470260487
Hardback
Condition: New
€ 87.18
€ 87.18
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 47.76
€ 47.76
Paperback.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470377017
- ISBN
- 9780470377017
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. SugarCRM is an innovative customer relationship management software solution that enhances your company's marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. Num Pages: 360 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 20. Weight in Grams: 688.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 360
- Condition
- New
- SKU
- V9780470384626
- ISBN
- 9780470384626
Paperback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Paperback. If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 17. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470386736
- ISBN
- 9780470386736
Paperback
Condition: New
€ 32.45
€ 32.45
Paperback. 52 Weeks of Sales Success, Second Edition is a new update of Ralph Roberts' popular sales guide, first published in 1999. Based on his series of weekly sales seminars, this book delivers the same energy and sales-generating, profit-boosting wisdom for salespeople who are determined to reach their full potential. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 163 x 16. Weight in Grams: 292.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470393505
- ISBN
- 9780470393505
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardcover. Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 25. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470400913
- ISBN
- 9780470400913
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Hardcover. Lead, Sell, or Get Out of the Way outlines a repeatable process based on a powerful idea: Great sellers lead relationships in precisely the same way that great leaders sell ideas. Manipulation is never part of this formula. To the contrary, a customer-focused mindset is the key to the leadership selling process. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 23. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470402184
- ISBN
- 9780470402184
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470404638
- ISBN
- 9780470404638
Paperback
Condition: New
€ 16.99€ 14.62
€ 16.99
€ 14.62
Hardcover. Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNST. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 27. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470410790
- ISBN
- 9780470410790
Hardback
Condition: New
€ 32.45
€ 32.45
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardcover. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 22. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470413920
- ISBN
- 9780470413920
Hardback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470422106
- ISBN
- 9780470422106
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 412
- Condition
- New
- SKU
- V9780470487532
- ISBN
- 9780470487532
Hardback
Condition: New
€ 108.85
€ 108.85
Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470488676
- ISBN
- 9780470488676
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470496756
- ISBN
- 9780470496756
Hardback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Num Pages: 224 pages, , black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 16. Weight in Grams: 282.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503928
- ISBN
- 9780470503928
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Hardcover. The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast.. Num Pages: 238 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 152 x 22. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780470504895
- ISBN
- 9780470504895
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35