Sales & marketing
Results 1841 - 1860 of 2513
Sales & marketing
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. Editor(s): In Easy Steps. Series: In Easy Steps. Num Pages: 264 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 185 x 16. Weight in Grams: 586.
- Publisher
- In Easy Steps Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781840786286
- ISBN
- 9781840786286
Paperback
Condition: New
€ 16.99€ 16.74
€ 16.99
€ 16.74
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.64
€ 31.99
€ 22.64
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319244792
- ISBN
- 9783319244792
Hardback
Condition: New
€ 102.24
€ 102.24
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Hardback
Condition: New
€ 6.31
€ 6.31
Hardback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230341739
- ISBN
- 9780230341739
Hardback
Condition: New
€ 75.26€ 63.87
€ 75.26
€ 63.87
Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9782940411337
- ISBN
- 9782940411337
Paperback
Condition: New
€ 33.99€ 28.64
€ 33.99
€ 28.64
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693770
- ISBN
- 9789063693770
Paperback
Condition: New
€ 42.58
€ 42.58
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9780230220928
- ISBN
- 9780230220928
Hardback
Condition: New
€ 92.18
€ 92.18
Paperback. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Num Pages: 272 pages, illustrations, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 17. Weight in Grams: 496. 272 pages, illustrations, index. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 233 x 153 x 17. Weight: 496.
- Publisher
- GOWER PUBLISHING CO
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1995
- Edition
- New edition
- Condition
- New
- SKU
- V9780566076893
- ISBN
- 9780566076893
Paperback
Condition: New
€ 36.03
€ 36.03
Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071714044
- ISBN
- 9780071714044
Paperback
Condition: New
€ 31.99€ 22.75
€ 31.99
€ 22.75
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Hardback. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 303 pages, biography. BIC Classification: KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 490.
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780230340343
- ISBN
- 9780230340343
Hardback
Condition: New
€ 65.92€ 57.55
€ 65.92
€ 57.55
Hardback. Product Information Management Series: Management for Professionals. Num Pages: 179 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319048840
- ISBN
- 9783319048840
Hardback
Condition: New
€ 96.71
€ 96.71
Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471061809
- ISBN
- 9780471061809
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Paperback. Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. Num Pages: 230 pages, biography. BIC Classification: KCK; KJMV2; KJSM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349467198
- ISBN
- 9781349467198
Paperback
Condition: New
€ 63.31
€ 63.31
Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118896655
- ISBN
- 9781118896655
Paperback
Condition: New
€ 25.99€ 19.44
€ 25.99
€ 19.44
Paperback. Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time! Num Pages: 160 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 143 x 11. Weight in Grams: 162.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- Seventh Edition
- Condition
- New
- SKU
- V9781440572173
- ISBN
- 9781440572173
Paperback
Condition: New
€ 16.99€ 12.68
€ 16.99
€ 12.68