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Sales & marketing

Paul de Ruijter - Scenario Based Strategy: Navigate the Future - 9781138247437 - V9781138247437

Scenario Based Strategy: Navigate the Future

Paul de Ruijter

Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781138247437
ISBN
9781138247437
Paperback
Condition: New

€ 71.73

Book details
Robert Barnwell - Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers - 9781138916456 - V9781138916456

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketin...

Robert Barnwell

Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2018
Edition
1st Edition
Condition
New
SKU
V9781138916456
ISBN
9781138916456
Paperback
Condition: New

€ 47.25

Book details
Michael Kleinaltenkamp (Ed.) - Business Relationship Management and Marketing: Mastering Business Markets - 9783662438558 - V9783662438558

Business Relationship Management and Marketing: Mastering Business Mar...

Michael Kleinaltenkamp (Ed.)

Hardcover. Business Relationship Management and Marketing Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Series: Springer Texts in Business and Economics. Num Pages: 338 pages, 85 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 24. Weight in Grams: 660.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783662438558
ISBN
9783662438558
Hardback
Condition: New

€ 65.97

Book details
Helen Edwards - Creating Passion Brands: How to Build Emotional Brand Connection with Customers - 9780749447625 - V9780749447625 11%OFF

Creating Passion Brands: How to Build Emotional Brand Connection with ...

Helen Edwards

Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2007
Condition
New
SKU
V9780749447625
ISBN
9780749447625
Paperback
Condition: New

€ 40.99
€ 36.49

Book details
Euromonitor International - International Marketing Data & Statistics: 2011 - 9781842645383 - V9781842645383 86%OFF

International Marketing Data & Statistics: 2011

Euromonitor International

Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
Publisher
Euromonitor PLC
Number of pages
696
Format
Hardback
Publication date
2010
Edition
35th Edition
Condition
New
SKU
V9781842645383
ISBN
9781842645383
Hardback
Condition: New

€ 350.56
€ 49.78

Book details
Renee P. Walkup - Selling to Anyone Over the Phone - 9780814414835 - V9780814414835 5%OFF

Selling to Anyone Over the Phone

Renee P. Walkup

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 16. Weight in Grams: 316.
Publisher
AMACOM
Number of pages
224
Format
Paperback
Publication date
2010
Edition
Second Edition
Condition
New
SKU
V9780814414835
ISBN
9780814414835
Paperback
Condition: New

€ 18.99
€ 18.01

Book details
L. Meghan Mahoney - Strategic Social Media: From Marketing to Social Change - 9781118556849 - V9781118556849

Strategic Social Media: From Marketing to Social Change

L. Meghan Mahoney

Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118556849
ISBN
9781118556849
Paperback
Condition: New

€ 52.24

Book details
Scot R. Wheeler - Architecting Experience: A Marketing Science And Digital Analytics Handbook - 9789814725651 - V9789814725651 5%OFF

Architecting Experience: A Marketing Science And Digital Analytics Han...

Scot R. Wheeler

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9789814725651
ISBN
9789814725651
Paperback
Condition: New

€ 37.99
€ 36.23

Book details
Philippe Malaval - Aerospace Marketing Management: A Handbook for the Entire Value Chain - 9783319013534 - V9783319013534

Aerospace Marketing Management: A Handbook for the Entire Value Chain

Philippe Malaval

Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
Publisher
Springer International Publishing AG Switzerland
Number of pages
350
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9783319013534
ISBN
9783319013534
Hardback
Condition: New

€ 101.03

Book details
Patrick E. Murphy - Ethics in Marketing: International cases and perspectives - 9781138648098 - V9781138648098

Ethics in Marketing: International cases and perspectives

Patrick E. Murphy

Paperback. Num Pages: 218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings. BIC Classification: KJG; KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 382.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138648098
ISBN
9781138648098
Paperback
Condition: New

€ 88.01

Book details
Mario Pufahl - Vertriebsstrategien für den Mittelstand: Die Vitaminkur für Absatz, Umsatz und Ertrag - 9783834900364 - V9783834900364 82%OFF

Vertriebsstrategien für den Mittelstand: Die Vitaminkur für Absatz, ...

Mario Pufahl

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783834900364
ISBN
9783834900364
Hardback
Condition: New

€ 65.35
€ 11.85

Book details
Peter Thilo Hasler - Fu ballvereine Am Kapitalmarkt: Wie Sich Der Fu ball an Der B rse Finanziert - 9783658084820 - V9783658084820

Fu ballvereine Am Kapitalmarkt: Wie Sich Der Fu ball an Der B rse Fina...

Peter Thilo Hasler

Paperback. Series: Essentials. Num Pages: 45 pages, black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783658084820
ISBN
9783658084820
Paperback
Condition: New

€ 23.10

Book details
Annika Schach - Compliance in Der Unternehmenskommunikation: Strategie, Umsetzung Und Auswirkungen - 9783658094706 - V9783658094706

Compliance in Der Unternehmenskommunikation: Strategie, Umsetzung Und ...

Annika Schach

Paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSP; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783658094706
ISBN
9783658094706
Paperback
Condition: New

€ 22.93

Book details
Arch G. Woodside (Ed.) - Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes - 9781786351227 - V9781786351227

Improving the Marriage of Modeling and Theory for Accurate Forecasts o...

Arch G. Woodside (Ed.)

Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781786351227
ISBN
9781786351227
Hardback
Condition: New

€ 150.23

Book details
Erich Gutenberg - Grundlagen der Betriebswirtschaftslehre: Band 2: Der Absatz (Enzyklopädie der Rechts- und Staatswissenschaft) (German Edition) - 9783540040828 - V9783540040828

Grundlagen der Betriebswirtschaftslehre: Band 2: Der Absatz (Enzyklop...

Erich Gutenberg

Hardcover. Series: Enzyklopadie der Rechts- und Staatswissenschaft. BIC Classification: KJS. Dimension: 0 x 0. Weight in Grams: 1116.
Publisher
Springer
Format
Hardback
Publication date
2010
Edition
12. Aufl. 1984
Condition
New
SKU
V9783540040828
ISBN
9783540040828
Hardback
Condition: New

€ 74.33

Book details
Walter A. Friedman - Birth of a Salesman - 9780674018334 - V9780674018334 17%OFF

Birth of a Salesman

Walter A. Friedman

Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
Publisher
Harvard University Press United States
Number of pages
368
Format
Paperback
Publication date
2005
Condition
New
SKU
V9780674018334
ISBN
9780674018334
Paperback
Condition: New

€ 36.99
€ 30.66

Book details
Wolfgang Immerschitt - Aktive Krisenkommunikation: Erste Hilfe F r Management Und Krisenstab - 9783658109431 - V9783658109431

Aktive Krisenkommunikation: Erste Hilfe F r Management Und Krisenstab

Wolfgang Immerschitt

Paperback. Series: Essentials. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 100.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
1. Aufl. 2015 ed.
Condition
New
SKU
V9783658109431
ISBN
9783658109431
Paperback
Condition: New

€ 23.01

Book details
Huub Van Osch - Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female - 9789063694357 - V9789063694357 6%OFF

Different Brains, Different Approaches: Successful Neuro Advertising f...

Huub Van Osch

Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
Publisher
BIS Publishers
Format
Paperback
Publication date
2017
Condition
New
SKU
V9789063694357
ISBN
9789063694357
Paperback
Condition: New

€ 40.99
€ 38.52

Book details
Professor Alexander Graf - Geschäftsmodelle im europäischen Automobilvertrieb: Herausforderung Multikanalmanagement - 9783834910813 - V9783834910813

Geschäftsmodelle im europäischen Automobilvertrieb: Herausforderung ...

Professor Alexander Graf

Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
Publisher
Gabler Verlag
Format
Paperback
Publication date
2008
Edition
2008 ed.
Condition
New
SKU
V9783834910813
ISBN
9783834910813
Paperback
Condition: New

€ 86.98

Book details
Frank Huber - Unternehmens-Podcasting: Eine empirische Analyse ausgewählter Erfolgsfaktoren (German Edition) - 9783834912275 - V9783834912275

Unternehmens-Podcasting: Eine empirische Analyse ausgewählter Erfolgs...

Frank Huber

Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 227.
Publisher
Gabler Verlag
Format
Paperback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9783834912275
ISBN
9783834912275
Paperback
Condition: New

€ 74.24

Book details
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