Sales & marketing
Results 2401 - 2420 of 2512
Sales & marketing
Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464714
- ISBN
- 9780749464714
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. In network marketing, distributors are hungry to learn about duplicable ideas that have supported others to achieve top-level organizations. The Ultimate Guide to Network Marketing will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry. Editor(s): Rubino, Joe. Num Pages: 336 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471716761
- ISBN
- 9780471716761
Paperback
Condition: New
€ 25.99€ 21.09
€ 25.99
€ 21.09
Hardcover. What's the Secret? is a revolutionary book that finally answers the questions how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world class consistently, everyday, while the rest of companies and departments struggle with providing even good customer service with staffs of 12 or 15. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470196120
- ISBN
- 9780470196120
Hardback
Condition: New
€ 31.99€ 24.88
€ 31.99
€ 24.88
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Hardback. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. Num Pages: 272 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 144 x 217 x 22. Weight in Grams: 472.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137340689
- ISBN
- 9781137340689
Hardback
Condition: New
€ 75.90
€ 75.90
Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472590695
- ISBN
- 9781472590695
Hardback
Condition: New
€ 91.20
€ 91.20
Paperback. Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 16. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780749466312
- ISBN
- 9780749466312
Paperback
Condition: New
€ 30.99€ 25.68
€ 30.99
€ 25.68
Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071467858
- ISBN
- 9780071467858
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Paperback. Num Pages: 320 pages, Illustrations. BIC Classification: AJ; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 203 x 22. Weight in Grams: 924.
- Publisher
- Rocky Nook
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781933952550
- ISBN
- 9781933952550
Paperback
Condition: New
€ 47.99€ 41.11
€ 47.99
€ 41.11
Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
- Publisher
- SAGE Publications Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857027672
- ISBN
- 9780857027672
Paperback
Condition: New
€ 63.00
€ 63.00
Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780415779005
- ISBN
- 9780415779005
Paperback
Condition: New
€ 26.99€ 26.93
€ 26.99
€ 26.93
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 17.99€ 17.50
€ 17.99
€ 17.50
Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118647684
- ISBN
- 9781118647684
Hardback
Condition: New
€ 27.99€ 21.00
€ 27.99
€ 21.00
Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349344420
- ISBN
- 9781349344420
Paperback
Condition: New
€ 51.74€ 45.92
€ 51.74
€ 45.92
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
- Condition
- Used, Very Good
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 1997
- SKU
- KEX0268426
- ISBN
- 9780304334315
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780226151625
- ISBN
- 9780226151625
Paperback
Condition: New
€ 33.99€ 26.87
€ 33.99
€ 26.87
Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781452261072
- ISBN
- 9781452261072
Paperback
Condition: New
€ 140.54
€ 140.54
Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118919019
- ISBN
- 9781118919019
Hardback
Condition: New
€ 31.99€ 25.00
€ 31.99
€ 25.00
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 19.00€ 16.75
€ 19.00
€ 16.75
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137452801
- ISBN
- 9781137452801
Hardback
Condition: New
€ 52.99€ 42.46
€ 52.99
€ 42.46