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Sales & marketing
Results 741 - 760 of 1150
Sales & marketing
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.13
€ 46.13
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2005
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321348104
- ISBN
- 9780321348104
Paperback
Condition: New
€ 32.99€ 29.79
€ 32.99
€ 29.79
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781780644653
- ISBN
- 9781780644653
Paperback
Condition: New
€ 53.99€ 51.51
€ 53.99
€ 51.51
Hardback. Offers a fresh perspective on building better sales forces by using the strengths of each sales person more effectively. This title includes access to Gallup's StrengthsFinder. It explains talent and how to identify and maximise it, and then covers the basic steps of the selling process, including prospecting/cold calling, and building advocacy. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 219 x 145 x 23. Weight in Grams: 412.
- Publisher
- Gallup Press United States
- Number of pages
- 220
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781595620484
- ISBN
- 9781595620484
Hardback
Condition: New
€ 26.99€ 25.29
€ 26.99
€ 25.29
Paperback. Presents an international showcase of the most successful digital marketing campaigns in recent history. This title explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 15. Weight in Grams: 410.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Second Edition
- Condition
- New
- SKU
- V9780749469689
- ISBN
- 9780749469689
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259834714
- ISBN
- 9781259834714
Hardback
Condition: New
€ 32.99€ 23.73
€ 32.99
€ 23.73
Paperback. .
- Publisher
- IBM Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133375565
- ISBN
- 9780133375565
Paperback
Condition: New
€ 24.99€ 10.47
€ 24.99
€ 10.47
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.28
€ 40.99
€ 36.28
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273773115
- ISBN
- 9780273773115
Paperback
Condition: New
€ 100.87
€ 100.87
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.82
€ 11.99
€ 10.82
Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780749469320
- ISBN
- 9780749469320
Paperback
Condition: New
€ 40.99€ 36.22
€ 40.99
€ 36.22
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.19€ 38.74
€ 59.19
€ 38.74
Paperback. .
- Publisher
- Cambridge University Press United Kingdom
- Number of pages
- 295
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780521124324
- ISBN
- 9780521124324
Paperback
Condition: New
€ 37.35
€ 37.35
Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
- Publisher
- Springer
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319203997
- ISBN
- 9783319203997
Paperback
Condition: New
€ 37.99€ 34.16
€ 37.99
€ 34.16
Paperback. .
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319535043
- ISBN
- 9783319535043
Paperback
Condition: New
€ 44.99€ 37.02
€ 44.99
€ 37.02
Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133886559
- ISBN
- 9780133886559
Hardback
Condition: New
€ 73.75
€ 73.75
Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reissue
- Condition
- New
- SKU
- V9780060745813
- ISBN
- 9780060745813
Paperback
Condition: New
€ 17.99€ 17.41
€ 17.99
€ 17.41
Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470142516
- ISBN
- 9780470142516
Hardback
Condition: New
€ 33.99€ 24.42
€ 33.99
€ 24.42
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 25.93
€ 32.99
€ 25.93