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Business & Finance
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Business & Finance
Hardcover. New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Num Pages: 263 pages, biography. BIC Classification: KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780230001992
- ISBN
- 9780230001992
Hardback
Condition: New
€ 128.07
€ 128.07
This book explores the creation of 'learning networks' and sheds light on how they function:- real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks. Written by international experts in the field of global strategy. Editor(s): Gibbert, Michael; Durand, Thomas. Series: Strategic Management Society. Num Pages: 216 pages, 15 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 253 x 177 x 22. Weight in Grams: 546.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 216
- Condition
- New
- SKU
- V9781405135856
- ISBN
- 9781405135856
Hardback
Condition: New
€ 113.22
€ 113.22
Paperback. Dealing with strategic management of knowledge in small firms and in networks of high tech firms, this book focuses on innovation and advanced high technology. It shows how small firm managers create a platform for manoeuvring and adapting to the conditions of the environment through various forms of collaboration and strategic use of networks. Num Pages: 312 pages, b/w illus. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 225 x 157 x 23. Weight in Grams: 562.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Samfundslitteratur Denmark
- Number of pages
- 312
- Condition
- New
- SKU
- V9788759310533
- ISBN
- 9788759310533
Paperback
Condition: New
€ 37.99€ 27.68
€ 37.99
€ 27.68
Paperback. Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. Num Pages: 504 pages. BIC Classification: KJC; KJQ. Category: (P) Professional & Vocational. Dimension: 248 x 191 x 29. Weight in Grams: 980.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 450
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118844687
- ISBN
- 9781118844687
Paperback
Condition: New
€ 76.99
€ 76.99
Paperback. Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 592.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470849859
- ISBN
- 9780470849859
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 171.90
€ 171.90
Paperback. .
- Publisher
- Longman Higher Education Division (a Pearson
- Format
- Paperback
- Publication date
- 1996
- Condition
- New
- SKU
- V9780004990378
- ISBN
- 9780004990378
Paperback
Condition: New
€ 101.06€ 64.07
€ 101.06
€ 64.07
Hardback. Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Editor(s): Tsiotsou, Rodoula H.; Goldsmith, Ronald E. Num Pages: 434 pages, Illustrations. BIC Classification: KJMV7; KNSG. Category: (P) Professional & Vocational. Dimension: 246 x 169 x 28. Weight in Grams: 810.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 434
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780520704
- ISBN
- 9781780520704
Hardback
Condition: New
€ 97.43
€ 97.43
Hardback. Series: India Studies in Business and Economics. Num Pages: 131 pages, 27 black & white illustrations, biography. BIC Classification: GTF; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2017
- Number of pages
- 131
- Condition
- New
- SKU
- V9789811035890
- ISBN
- 9789811035890
Hardback
Condition: New
€ 66.52
€ 66.52
Paperback. "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area. Num Pages: 288 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 18. Weight in Grams: 538.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd
- Condition
- New
- SKU
- V9780470028803
- ISBN
- 9780470028803
Paperback
Condition: New
€ 65.48
€ 65.48
Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470689752
- ISBN
- 9780470689752
Paperback
Condition: New
€ 69.32
€ 69.32
Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2007
- Edition
- European
- Condition
- New
- SKU
- V9780470059869
- ISBN
- 9780470059869
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback. The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. Editor(s): Tollin, Karin; Caru, Antonella. Num Pages: 464 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 170 x 243 x 26. Weight in Grams: 774.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470694275
- ISBN
- 9780470694275
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback. Num Pages: 528 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Cengage Learning, Inc
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781305502338
- ISBN
- 9781305502338
Paperback
Condition: New
€ 191.23
€ 191.23
Paperback. This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area. Num Pages: 848 pages, 90 colour photographs, 80 figures and tables. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 196 x 36. Weight in Grams: 1750.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 846
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199216468
- ISBN
- 9780199216468
Paperback
Condition: New
€ 107.63
€ 107.63
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781138849242
- ISBN
- 9781138849242
Paperback
Condition: New
€ 85.60€ 54.92
€ 85.60
€ 54.92
Paperback. This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Num Pages: 264 pages, 50 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 246 x 173 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781405111812
- ISBN
- 9781405111812
Paperback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
paperback. The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. Editor(s): Scholz, Christian; Zentes, Joachim. Num Pages: 339 pages, 22 black & white tables. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 18. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 339
- Condition
- New
- SKU
- V9783322844583
- ISBN
- 9783322844583
Paperback
Condition: New
€ 84.43
€ 84.43
Paperback. .
- Publisher
- Pearson
- Format
- Paperback
- Publication date
- 2016
- Edition
- 16th edition
- Condition
- New
- SKU
- V9781292164977
- ISBN
- 9781292164977
Paperback
Condition: New
€ 102.91
€ 102.91
Hardback. The fundamental reason for the existence of any manufacturing organization is to generate wealth by adding value to the products and services it offers. This book brings together the works of researchers to present state-of-the-art research and development on 'the strategic management of the manufacturing value chain' in the broadest sense. Series: IFIP Advances in Information and Communication Technology. Num Pages: 662 pages, biography. BIC Classification: KJMV5; KJQ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 36. Weight in Grams: 1105.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 662
- Condition
- New
- SKU
- V9780412827105
- ISBN
- 9780412827105
Hardback
Condition: New
€ 253.73
€ 253.73
Paperback. Series: IFIP Advances in Information and Communication Technology. Num Pages: 662 pages, biography. BIC Classification: KJMV5; KJQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 34. Weight in Grams: 1009.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1998
- Number of pages
- 662
- Condition
- New
- SKU
- V9781475766011
- ISBN
- 9781475766011
Paperback
Condition: New
€ 253.10
€ 253.10
Paperback. This book focuses on critical success factors for professional service firms, offering a compendium of core management principles. Covers the management of service quality, knowledge and marketing as well as the management of people, organization and strategy. Num Pages: 225 pages, biography. BIC Classification: KJM; KJMV2; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 225
- Condition
- New
- SKU
- V9783642423581
- ISBN
- 9783642423581
Paperback
Condition: New
€ 116.67
€ 116.67
Hardback. This book focuses on critical success factors for professional service firms, offering a compendium of core management principles. Covers the management of service quality, knowledge and marketing as well as the management of people, organization and strategy. Num Pages: 225 pages, biography. BIC Classification: KJMV2; KJU. Category: (P) Professional & Vocational. Dimension: 245 x 175 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 225
- Condition
- New
- SKU
- V9783642160622
- ISBN
- 9783642160622
Hardback
Condition: New
€ 165.26
€ 165.26
Hardcover. Strategic Management of Global Manufacturing Networks Series: Management for Professionals. Num Pages: 271 pages, 128 black & white illustrations, biography. BIC Classification: KJK; KJMV5; KND. Category: (P) Professional & Vocational. Dimension: 242 x 159 x 20. Weight in Grams: 564.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783642341847
- ISBN
- 9783642341847
Hardback
Condition: New
€ 117.48
€ 117.48