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Business & Finance
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Business & Finance
Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471644309
- ISBN
- 9780471644309
Hardback
Condition: New
€ 37.99€ 29.73
€ 37.99
€ 29.73
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. "Robin Ryan is the hottest career expert in America today. " --Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Num Pages: 240 pages, forms. BIC Classification: CBW; KJ; VSC. Category: (G) General (US: Trade). Dimension: 180 x 255 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471263647
- ISBN
- 9780471263647
Paperback
Condition: New
€ 23.99€ 19.28
€ 23.99
€ 19.28
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. An elite trainer of Fortune 50 CEO's and G8 world leaders teaches readers a surprising and powerful system for nonverbal communication to help them become more influential in the business world. Num Pages: 256 pages, Illustrations. BIC Classification: KJP; VSC. Category: (G) General (US: Trade). Dimension: 229 x 153 x 16. Weight in Grams: 364.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071700573
- ISBN
- 9780071700573
Paperback
Condition: New
€ 31.99€ 22.80
€ 31.99
€ 22.80
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 53.77
€ 53.77
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.39
€ 46.99
€ 36.39
Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471190561
- ISBN
- 9780471190561
Hardback
Condition: New
€ 112.49€ 93.34
€ 112.49
€ 93.34
Hardback. Num Pages: 368 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119051824
- ISBN
- 9781119051824
Hardback
Condition: New
€ 31.99€ 24.93
€ 31.99
€ 24.93
Hardcover. Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Num Pages: 304 pages, Illustrations. BIC Classification: KJ; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 24. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470339664
- ISBN
- 9780470339664
Hardback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Paperback. Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires, the author uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. Num Pages: 464 pages. BIC Classification: KJMB; VSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 128 x 31. Weight in Grams: 324.
- Publisher
- Arrow
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780099598886
- ISBN
- 9780099598886
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Hardcover. Later career, 'the second half of the game', is not, as it is often perceived to be, a period of decline or a black hole, but an inspirational time of Generative Leadership and a challenging opportunity for better tactics. Num Pages: 218 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 232 x 159 x 22. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470725375
- ISBN
- 9780470725375
Hardback
Condition: New
€ 35.90
€ 35.90
Paperback. Examines the misconceptions and noise surrounding resource scarcity with a penetrating analysis of what really is at stake. Tracing its breathtaking quest for resources - from Africa to Latin America, North America to Europe, the author examines the impact it is having on us all, and its profound implications for our future. Num Pages: 272 pages. BIC Classification: 1FPC; KCN; KCP; KCY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 135 x 196 x 16. Weight in Grams: 206.
- Publisher
- Penguin
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241956175
- ISBN
- 9780241956175
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
Paperback. Provides a comprehensive introduction to wine tourism from a business, social science and policy perspective. This book includes information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives. Num Pages: 368 pages, 1, black & white illustrations. BIC Classification: KNDF; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 158 x 21. Weight in Grams: 560.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2002
- Condition
- New
- SKU
- V9780750654661
- ISBN
- 9780750654661
Paperback
Condition: New
€ 90.47
€ 90.47
Hardback. Aims to expose the politics behind wine business. This book explains how politics affects what we can buy, how much it costs, how it tastes, and what appears on labels. It offers a comparative view of wine-making in Napa and Bordeaux, tracing the different paths American and French wines take as they travel from vineyard to dining room table. Num Pages: 208 pages, 7 b/w photographs, 3 line illustrations, 11 tables. BIC Classification: JP; KNDF; WBXD1. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 22. Weight in Grams: 463.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- University of California Press United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780520255210
- ISBN
- 9780520255210
Hardback
Condition: New
€ 53.99€ 38.84
€ 53.99
€ 38.84
Paperback. Presents a little-known but extremely influential aspect of the wine business - the politics behind it. This book explains how politics affects what we can buy, how much it costs, how it tastes, what appears on labels, and more. Num Pages: 204 pages, 7 b/w photographs, 3 line illustrations, 11 tables. BIC Classification: KNDF; WBXD1. Category: (G) General (US: Trade). Dimension: 220 x 147 x 13. Weight in Grams: 280.
- Publisher
- University of California Press United States
- Number of pages
- 204
- Format
- Paperback
- Publication date
- 2010
- Edition
- First
- Condition
- New
- SKU
- V9780520267886
- ISBN
- 9780520267886
Paperback
Condition: New
€ 26.99€ 20.56
€ 26.99
€ 20.56
Paperback. Num Pages: 400 pages. BIC Classification: JFFU; JPV; KNSS1. Category: (G) General (US: Trade). .
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780226285917
- ISBN
- 9780226285917
Paperback
Condition: New
€ 41.99€ 32.69
€ 41.99
€ 32.69
Paperback. .
- Publisher
- Penguin Putnam Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reissue
- Condition
- New
- SKU
- V9780143126591
- ISBN
- 9780143126591
Paperback
Condition: New
€ 30.99€ 21.87
€ 30.99
€ 21.87
Hardback. Editor(s): Foster, Derrick A. Num Pages: 103 pages, illustrations. BIC Classification: 1KBC; 1KL; KNBT; RNFY. Category: (P) Professional & Vocational. Dimension: 156 x 231 x 14. Weight in Grams: 342.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 103
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781624175695
- ISBN
- 9781624175695
Hardback
Condition: New
€ 200.11€ 136.52
€ 200.11
€ 136.52
Paperback. Editor(s): Parks, Lyle G.; Dawson, Hubert. Num Pages: illustrations. BIC Classification: 1KBB; KNBT; KND. Category: (G) General (US: Trade). Dimension: 226 x 156 x 7. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Nova Science Publishers Inc United States
- Condition
- New
- SKU
- V9781619423480
- ISBN
- 9781619423480
Paperback
Condition: New
€ 93.53€ 65.50
€ 93.53
€ 65.50