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Business & Finance
Results 63701 - 63720 of 65155
Business & Finance
Hardcover. * Financial planning for the ultra affluent has become an increasingly popular topic on Wall Street as more and more money advisors turn their attention to this top sector of millionaires. Series: Wiley Finance Series. Num Pages: 392 pages, Illustrations. BIC Classification: KFF; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 33. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9780470282311
- ISBN
- 9780470282311
Hardback
Condition: New
€ 86.64€ 73.13
€ 86.64
€ 73.13
Paperback / so. Series: Handel Und Internationales Marketing Retailing and Internati. Num Pages: black & white illustrations, colour illustrations, colour tables, bibliography. BIC Classification: JFD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658150884
- ISBN
- 9783658150884
Paperback
Condition: New
€ 78.50
€ 78.50
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 15.99€ 12.58
€ 15.99
€ 12.58
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.51€ 116.23
€ 168.51
€ 116.23
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 65.58
€ 65.58
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.70€ 56.98
€ 61.70
€ 56.98
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 61.76
€ 61.76
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 102.28
€ 102.28
Paperback. "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921," a Leverhulme Major Research Project .. funded by the Trust between 2008 and 2011 .. a joint venture between the universities of Durham and Sunderland"--P. Num Pages: 310 pages, biography. BIC Classification: DSBH; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9781349334940
- ISBN
- 9781349334940
Paperback
Condition: New
€ 66.70
€ 66.70
Hardback. A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries. Num Pages: 310 pages, biography. BIC Classification: 1DBR; 3JH; 3JJC; DSBF; DSBH; KJSA. Category: (P) Professional & Vocational. Dimension: 150 x 217 x 23. Weight in Grams: 518.
- Publisher
- Palgrave Macmillan
- Number of pages
- 328
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780230298736
- ISBN
- 9780230298736
Hardback
Condition: New
€ 67.51
€ 67.51
Hardback. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city Series: Consumption and Public Life. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JFFT; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 222 x 139 x 18. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780230216808
- ISBN
- 9780230216808
Hardback
Condition: New
€ 67.07
€ 67.07
Paperback. Editor(s): Kloss, Ingomar. Num Pages: 294 pages, 83 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 294
- Condition
- New
- SKU
- V9783642632068
- ISBN
- 9783642632068
Paperback
Condition: New
€ 67.07
€ 67.07
Hardback. Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses many questions on advertising abroad, and provides information on advertising conditions in Australia, Mexico, Europe, Japan, USA and other countries. Num Pages: 294 pages, 83 black & white tables, biography. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783540677130
- ISBN
- 9783540677130
Hardback
Condition: New
€ 133.73
€ 133.73
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 97.32€ 94.59
€ 97.32
€ 94.59
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230252028
- ISBN
- 9780230252028
Hardback
Condition: New
€ 128.03
€ 128.03
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 38.77
€ 38.77
Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- The Chinese University Press
- Condition
- New
- SKU
- V9789629961794
- ISBN
- 9789629961794
Paperback
Condition: New
€ 34.63
€ 34.63
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 55.91
€ 55.91