Business & Finance
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Business & Finance
Paperback. PRAISE FOR THE BRAND WHO CRIED "WOLF"
"Powerful brands command. Read this insightful book and allowScott to share how to make your brand stand out and deliver youbuckets of money!" Mark Victor Hansen, bestselling author of the ChickenSoup for the Soul(r) series
"Deming's approach to branding is not about gimmicks. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 16. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118036761
- ISBN
- 9781118036761
Paperback
Condition: New
€ 31.99€ 24.89
€ 31.99
€ 24.89
Hardcover. The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Num Pages: 328 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 23. Weight in Grams: 594.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 328
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470027516
- ISBN
- 9780470027516
Hardback
Condition: New
€ 42.07
€ 42.07
Hardcover.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118555835
- ISBN
- 9781118555835
Hardback
Condition: New
€ 49.59
€ 49.59
Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470686195
- ISBN
- 9780470686195
Hardback
Condition: New
€ 37.05
€ 37.05
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.25
€ 26.99
€ 23.25
Paperback. The international bestseller--now updatedfor an even bigger, brand-savvy market Num Pages: 288 pages, black & white illustrations. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 17. Weight in Grams: 352.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071597500
- ISBN
- 9780071597500
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. Num Pages: 160 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJV. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 272.
- Publisher
- ASTD
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781562869120
- ISBN
- 9781562869120
Paperback
Condition: New
€ 36.40
€ 36.40
Paperback. Num Pages: 544 pages, 1 halftone. 1 line illus. 6 tables. BIC Classification: KNGS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 203 x 127. .
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Second with a new chapter by the author
- Condition
- New
- SKU
- V9780691170817
- ISBN
- 9780691170817
Paperback
Condition: New
€ 23.99€ 17.86
€ 23.99
€ 17.86
paperback. This sports leadership bestseller from legendary Florida State University football coach Bowden is now available in paperback, including a new section that addresses his team's challenging 2001 season. Num Pages: 280 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 217 x 144 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Longstreet Press United States
- Edition
- Reprint
- Number of pages
- 280
- Condition
- New
- SKU
- V9781563527036
- ISBN
- 9781563527036
Paperback
Condition: New
€ 16.99€ 16.49
€ 16.99
€ 16.49
Paperback. For a century and a half artists and intellectuals of Europe have scorned the bourgeoisie. Applying a tradition of "virtue ethics" to our lives in modern economies, this title affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we live, without supposing that they must be lives without ethical foundations. Num Pages: 634 pages, 3 line drawings, 8 tables. BIC Classification: 1KBB; HPQ; JFSC; KCS. Category: (P) Professional & Vocational. Dimension: 228 x 167 x 34. Weight in Grams: 942.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780226556642
- ISBN
- 9780226556642
Paperback
Condition: New
€ 27.99€ 23.07
€ 27.99
€ 23.07
Hardback. Game theory is central to understanding human behavior and relevant to all of the behavioral sciences - from biology and economics, to anthropology and political science. This title demonstrates that game theory alone cannot fully explain human behavior and should instead complement other key concepts championed by the behavioral disciplines. Num Pages: 304 pages, 36 line illus. BIC Classification: GT; HP; JMH; KC; PBUD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 189 x 25. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Princeton University Press
- Number of pages
- 304
- Condition
- New
- SKU
- V9780691140520
- ISBN
- 9780691140520
Hardback
Condition: New
€ 89.13€ 68.67
€ 89.13
€ 68.67
Hardback. Investigating how ideas about village boundaries and private property in the Trentino region of northern Italy form the background against which regionalist ideologies are understood, this study suggests that ideas about regionalism largely reflect views about private property. Series: New Directions in Anthropology. Num Pages: 24 illustrations. BIC Classification: 1DST; JHM; KFFR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 159 x 19. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Berghahn Books, Incorporated United States
- Condition
- New
- SKU
- V9781571814630
- ISBN
- 9781571814630
Hardback
Condition: New
€ 155.08
€ 155.08
Hardcover. Offers a version of the comprehensive guide to help any organization go "boundaryless" - and become a company with the ability to quickly, proactively, and creatively adjust to changes in the environment. Num Pages: 384 pages, notes, index. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 29. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780787959432
- ISBN
- 9780787959432
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Paperback. The Boundaries of Technique offers an account of economics as a purposive - that is, human - enterprise. It draws on a thorough account of human action in the work of Saint Thomas Aquinas and Aristotle. Both authors give an account of reason in human action, and the place of technique in moral life. Series: Studies in Ethics and Economics. Num Pages: 152 pages, Illustrations. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 227 x 161 x 11. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Lexington Books United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9780739107072
- ISBN
- 9780739107072
Paperback
Condition: New
€ 61.23
€ 61.23
paperback. Editor(s): Bethleham, Lael; Goldblatt, Michael. Num Pages: 225 pages. BIC Classification: 1HFMS; KN; RNP. Category: (P) Professional & Vocational. Dimension: 230. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Intl Development Research Canada
- Number of pages
- 225
- Condition
- New
- SKU
- V9780889368309
- ISBN
- 9780889368309
Paperback
Condition: New
€ 20.99€ 19.42
€ 20.99
€ 19.42
Paperback. The book describes how Botswana's leaders effectively employed the instruments of power at their disposal, portraying a state that works. It argues that Africans are contributing meaningfully to emerging global thinking on security and urges Africa's friends to take advantage of opportunities for productive partnerships over environmental issues. Series: Initiatives in Strategic Studies: Issues and Policies. Num Pages: 237 pages, biography. BIC Classification: HBJH; JPA; JPS; KCP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349370870
- ISBN
- 9781349370870
Paperback
Condition: New
€ 63.18
€ 63.18
Hardcover. For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Editor(s): Stern, Carl W.; Deimler, Michael S. Num Pages: 432 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 36. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2Rev Ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471757221
- ISBN
- 9780471757221
Hardback
Condition: New
€ 41.99€ 29.67
€ 41.99
€ 29.67
Paperback. Good clear copy with some minor shelf wearth
- Publisher
- J.M. Dent & Sons
- Format
- Paperback
- Publication date
- 1963
- Condition
- Used, Very Good
- SKU
- KYB0000409
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Paperback
Condition: New
€ 34.99€ 23.63
€ 34.99
€ 23.63
Paperback. The story of an extraordinary bookshop.. and everything its owner did to keep it afloat. Num Pages: 272 pages. BIC Classification: 1DBK; BM; KNTP; WTL. Category: (G) General (US: Trade). Dimension: 198 x 131 x 17. Weight in Grams: 204.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781472108050
- ISBN
- 9781472108050
Paperback
Condition: New
€ 15.99€ 11.85
€ 15.99
€ 11.85