Business & Finance
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Business & Finance
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.32
€ 24.99
€ 18.32
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 35.99€ 32.68
€ 35.99
€ 32.68
Hardback. Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. Series: The Neuroscience of Business. Num Pages: 278 pages, 43 tables, 8 figures. BIC Classification: KJMB; KJU. Category: (P) Professional & Vocational. Dimension: 225 x 143 x 21. Weight in Grams: 466.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466853
- ISBN
- 9781137466853
Hardback
Condition: New
€ 40.99€ 37.11
€ 40.99
€ 37.11
Hardcover. Is your organization obsessive-compulsive or passive-aggressive? Corporate neurosis expert Manfred Kets de Vries analyzes dysfunctional organizational behavior in terms of accepted psychoanalytic types and arrives at some genuine insights into why some companies are healthier than others. Series: Jossey-Bass Social & Behavioral Science Series. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 22. Weight in Grams: 542.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 1984
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780875896069
- ISBN
- 9780875896069
Hardback
Condition: New
€ 65.64
€ 65.64
Paperback. In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. Num Pages: 224 pages. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780787983666
- ISBN
- 9780787983666
Paperback
Condition: New
€ 25.99€ 20.79
€ 25.99
€ 20.79
Hardcover. * Contains straightforward "how to" processes for intentional leaders looking to significantly improveoverall organization performance and drive extraordinaryresults * Being intentional means sharing a sense of purpose anddirection not only with employees, but also with partners, vendors,and customers. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 16. Weight in Grams: 304.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470561997
- ISBN
- 9780470561997
Hardback
Condition: New
€ 23.99€ 18.93
€ 23.99
€ 18.93
Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471786795
- ISBN
- 9780471786795
Paperback
Condition: New
€ 19.99€ 17.80
€ 19.99
€ 17.80
Hardback. .
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Rutgers University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780813574875
- ISBN
- 9780813574875
Hardback
Condition: New
€ 169.87
€ 169.87
Paperback. Num Pages: 250 pages, 5 b/w illus. BIC Classification: 1FPC; KJ. Category: (G) General (US: Trade). Dimension: 140 x 217 x 20. Weight in Grams: 352.
- Publisher
- Strategic Media Books
- Format
- Paperback
- Publication date
- 2019
- Condition
- New
- SKU
- V9781939521255
- ISBN
- 9781939521255
Paperback
Condition: New
€ 26.99€ 18.62
€ 26.99
€ 18.62
Paperback. Num Pages: 352 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 159 x 235 x 28. Weight in Grams: 514.
- Publisher
- Crown Publishing Group, Division of Random House Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Expanded, Updated ed.
- Condition
- New
- SKU
- V9780553418767
- ISBN
- 9780553418767
Paperback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Hardcover. A former fighter pilot's technique for turning ordinary colleagues into supportive "wingmen" Num Pages: 208 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 218 x 149 x 19. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780071637060
- ISBN
- 9780071637060
Hardback
Condition: New
€ 26.99€ 23.41
€ 26.99
€ 23.41
Hardcover. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Num Pages: 256 pages. BIC Classification: KJH; VSC. Category: (G) General (US: Trade). Dimension: 223 x 147 x 24. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 250
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470643860
- ISBN
- 9780470643860
Hardback
Condition: New
€ 26.99€ 20.01
€ 26.99
€ 20.01
Paperback. Num Pages: 272 pages, black & white illustrations. BIC Classification: BGBA; JFSJ1; KNTJ. Category: (G) General (US: Trade). Dimension: 228 x 152 x 19. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Berrett-Koehler United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781609944667
- ISBN
- 9781609944667
Paperback
Condition: New
€ 16.99€ 16.17
€ 16.99
€ 16.17
Paperback. Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle. Num Pages: 162 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 213 x 130 x 14. Weight in Grams: 224.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 162
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9781841127699
- ISBN
- 9781841127699
Paperback
Condition: New
€ 13.99€ 12.52
€ 13.99
€ 12.52
Hardback. This book will spark some thoughtful self-analysis and guide you toward making the changes necessary for financial success whether you need to start your wealth building straggly or improve your established portfolio. Num Pages: 193 pages. BIC Classification: KFFM. Dimension: 233 x 185. Weight in Grams: 485.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Madison Books
- Number of pages
- 193
- Condition
- New
- SKU
- V9780819185495
- ISBN
- 9780819185495
Hardback
Condition: New
€ 19.36
€ 19.36
Paperback. Offers field-tested approach to negotiating in hostage situations. In this book, the author, an FBI kidnapping negotiator, reveals the principles that helped him and his colleagues succeed when it mattered and people's lives were at stake. Num Pages: 288 pages. BIC Classification: KJC; KJN; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 18. Weight in Grams: 202.
- Publisher
- Cornerstone
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847941497
- ISBN
- 9781847941497
Paperback
Condition: New
€ 12.99€ 11.73
€ 12.99
€ 11.73
Paperback. Num Pages: 360 pages. BIC Classification: 1KBB; BGBA; HBTB; JFSL3; KNTP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Surrey Books,U.S. United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9781572841925
- ISBN
- 9781572841925
Paperback
Condition: New
€ 17.99€ 16.97
€ 17.99
€ 16.97
paperback.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9781422139905
- ISBN
- 9781422139905
Paperback
Condition: New
€ 10.71
€ 10.71
Hardback. Looks at Gender and corruption. Editor(s): Serra, Danila; Wantchekon, Leonard. Series Editor(s): Isaac, R. Mark; Norton, Douglas A. Series: Research in Experimental Economics. Num Pages: 322 pages, black & white illustrations, black & white tables, figures, graphs. BIC Classification: JFFX; KC. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 29. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781780527840
- ISBN
- 9781780527840
Hardback
Condition: New
€ 143.87
€ 143.87
Paperback. New Age Capitalism examines how "Eastern" and other non-Western traditions have been coopted by Western capitalism. Num Pages: 192 pages, black & white illustrations. BIC Classification: KCS. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 14. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- University of Pennsylvania Press United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780812217292
- ISBN
- 9780812217292
Paperback
Condition: New
€ 32.99€ 31.45
€ 32.99
€ 31.45