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Industry & industrial studies
Results 7541 - 7560 of 7879
Industry & industrial studies
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 37.99€ 27.68
€ 37.99
€ 27.68
Hardback. Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 21. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780231121323
- ISBN
- 9780231121323
Hardback
Condition: New
€ 140.94
€ 140.94
Hardback. Shows how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and determine the most private, internal, and intimate of feelings. This book covers the development of the greeting card industry. Series: Popular Cultures, Everyday Lives. Num Pages: 368 pages, 85 photos. BIC Classification: 1KBB; 3JH; 3JJ; JFC; KNTR. Category: (P) Professional & Vocational. Dimension: 210 x 152 x 25. Weight in Grams: 681.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Columbia University Press United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9780231118781
- ISBN
- 9780231118781
Hardback
Condition: New
€ 109.39€ 83.75
€ 109.39
€ 83.75
Paperback. A guide to writing about business and economics. This book demystifies basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. It suggests investigative techniques and strategies for covering specific beats, including personal finance, the environment, labor and workplace issues, and more. Editor(s): Thompson, Terri. Num Pages: 480 pages, 4 photos, 2 cartoons, 4 figure. BIC Classification: CJCW; KJ; KNTJ. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 771.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Columbia University Press
- Edition
- 2 Revised
- Number of pages
- 480
- Condition
- New
- SKU
- V9780231118354
- ISBN
- 9780231118354
Paperback
Condition: New
€ 54.99€ 40.07
€ 54.99
€ 40.07
Hardback. Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American culture -- materialism and consumerism -- and counters the notion of the "used and abused consumer" with an unflinching look at commercial culture, starting from the observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')." Num Pages: 310 pages, 36 illus. BIC Classification: 1KBB; JFC; JFFT; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 226 x 28. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Columbia University Press United States
- Edition
- 0th Edition
- Number of pages
- 310
- Condition
- New
- SKU
- V9780231115186
- ISBN
- 9780231115186
Hardback
Condition: New
€ 109.39€ 83.75
€ 109.39
€ 83.75
Paperback. A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today. Series: Film and Culture Series. Num Pages: 304 pages, 18 illus., 8 photos. BIC Classification: 1KBB; APFA; AVA; KNTC; KNTF. Category: (P) Professional & Vocational. Dimension: 168 x 230 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Columbia University Press United States
- Edition
- 0th Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780231108638
- ISBN
- 9780231108638
Paperback
Condition: New
€ 40.99€ 29.44
€ 40.99
€ 29.44
Hardback. Why do Americans know so much about "celebrity criminals" and so little about crime? If crime is down, why is there so much mayhem on television news and in the newspapers? This book seeks to answer these and other questions, to attempt to make sense of crime, crime news and crime policy in the US. Num Pages: 240 pages. BIC Classification: 1KBB; JFD; JKV; KNTJ. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 20. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Columbia University Press United States
- Edition
- 0th Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780231102926
- ISBN
- 9780231102926
Hardback
Condition: New
€ 109.39€ 83.75
€ 109.39
€ 83.75
Hardback. A survey of the controversial issue of foetal protection policy in the workplace. The author argues for a practical strategy which will maximize women's employment choices and reproductive health while keeping foetal risk and harm to a minimum. Num Pages: 225 pages, 4 photographs, bibliography, index. BIC Classification: JFSJ1; KNXC. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Columbia University Press United States
- Edition
- 0th Edition
- Number of pages
- 225
- Condition
- New
- SKU
- V9780231076944
- ISBN
- 9780231076944
Hardback
Condition: New
€ 83.23€ 64.47
€ 83.23
€ 64.47
Hardback. Presents case studies of how North American, Asian, and Oceanic governments have intervened to help ailing industries, and the impact their actions have had on the industry, the country's economy, and the growth of free trade. The primary goal is to find alternatives to knee-jerk import controls. I Series: Studies of the Asian Institute. Num Pages: 482 pages, Ill. BIC Classification: 1QSP; KN. Category: (P) Professional & Vocational. Dimension: 254 x 203. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Columbia University Press United States
- Number of pages
- 482
- Condition
- New
- SKU
- V9780231075701
- ISBN
- 9780231075701
Hardback
Condition: New
€ 112.96€ 86.38
€ 112.96
€ 86.38
Hardback. Series: History of Urban Life S. Num Pages: 210 pages, Ill. BIC Classification: 1KBB; JFD; KNTJ. Category: (P) Professional & Vocational. Dimension: 278 x 153 x 22. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Columbia University Press United States
- Edition
- Copyright 1991
- Number of pages
- 210
- Condition
- New
- SKU
- V9780231073967
- ISBN
- 9780231073967
Hardback
Condition: New
€ 83.23€ 64.47
€ 83.23
€ 64.47
Hardback. Preserving the Press is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Bogart shows how this major American institution confronted the great social and technological changes that threatened its established position. Num Pages: 327 pages, Ill. BIC Classification: KNTJ. Category: (P) Professional & Vocational. Dimension: 278 x 153 x 30. Weight in Grams: 681.
- Format
- Hardback
- Publication date
- 1983
- Publisher
- Columbia University Press United States
- Number of pages
- 327
- Condition
- New
- SKU
- V9780231072625
- ISBN
- 9780231072625
Hardback
Condition: New
€ 104.64€ 80.25
€ 104.64
€ 80.25
Hardback. Num Pages: 228 pages, Ill. BIC Classification: 1KBB; GTC; JPQ; KNTJ. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 23. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- Columbia University Press United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9780231070645
- ISBN
- 9780231070645
Hardback
Condition: New
€ 80.86€ 62.72
€ 80.86
€ 62.72
Hardback. Editor(s): Davis, Lennard J.; Mirabella, M. Bella. Series: The Social Foundations of Aesthetic Forms S. Num Pages: 316 pages, Ill. BIC Classification: DSA; JPFF; KNTP. Category: (P) Professional & Vocational. Dimension: 278 x 153 x 26. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- Columbia University Press United States
- Edition
- 1st Printing
- Number of pages
- 316
- Condition
- New
- SKU
- V9780231065665
- ISBN
- 9780231065665
Hardback
Condition: New
€ 129.61€ 98.65
€ 129.61
€ 98.65
Hardback. Num Pages: 468 pages. BIC Classification: APF; JFD; KNT. Category: (P) Professional & Vocational. Dimension: 234 x 165. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 1985
- Publisher
- Columbia University Press United States
- Number of pages
- 468
- Condition
- New
- SKU
- V9780231061346
- ISBN
- 9780231061346
Hardback
Condition: New
€ 134.36€ 102.15
€ 134.36
€ 102.15
Paperback. Everyone wants to visit New York at least once. The Big Apple is a global tourist destination with a dizzying array of attractions throughout the five boroughs. This title provides long history of tour-giving across the globe as well as the ups and downs of New York's tour guide industry in the wake of 9/11. Series: Fieldwork Encounters and Discoveries. Num Pages: 232 pages, 5 halftones, 8 line drawings. BIC Classification: 1KBBEY; 3JMC; KNSG. Category: (G) General (US: Trade). Dimension: 224 x 153 x 14. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- University Of Chicago Press
- Condition
- New
- SKU
- V9780226919065
- ISBN
- 9780226919065
Paperback
Condition: New
€ 36.99€ 28.96
€ 36.99
€ 28.96
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 36.99€ 28.96
€ 36.99
€ 28.96
Hardback. Tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Num Pages: 408 pages, 24 halftones, 5 tables. BIC Classification: JFC; JHB; KNTF. Category: (UF) Further/Higher Education. Dimension: 236 x 163 x 25. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- The University of Chicago Press United States
- Number of pages
- 408
- Condition
- New
- SKU
- V9780226791159
- ISBN
- 9780226791159
Hardback
Condition: New
€ 95.12€ 79.61
€ 95.12
€ 79.61
Paperback. In this study of the laws and policies associated with commercial radio and television, the author shows that government regulation creates rather than intervenes in the market. It shows that liberal marketplace principles have come into contradiction with themselves. Num Pages: 352 pages, Ill. BIC Classification: 1KBB; JFC; JPQB; KNTD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 167 x 23. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 352
- Condition
- New
- SKU
- V9780226777221
- ISBN
- 9780226777221
Paperback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Paperback. Series: Historical Studies of Urban America. Num Pages: 168 pages, 4 halftones, 10 maps. BIC Classification: 1KBB; HBTB; KNXB1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 153 x 13. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 168
- Condition
- New
- SKU
- V9780226776699
- ISBN
- 9780226776699
Paperback
Condition: New
€ 31.99€ 25.14
€ 31.99
€ 25.14
Paperback. Popular conceptions hold that capitalism is driven almost entirely by the pursuit of profit and self-interest. This work reveals an unexpected truth about capitalist society: protecting and promoting the profits of its member businesses are only two of the many functions these associations serve. Num Pages: 512 pages, 7 tables. BIC Classification: 1KBB; KJC; KNXB2. Category: (G) General (US: Trade). Dimension: 229 x 152 x 30. Weight in Grams: 703.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- The University of Chicago Press United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9780226769578
- ISBN
- 9780226769578
Paperback
Condition: New
€ 43.99€ 33.84
€ 43.99
€ 33.84