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Craft Obsession
Jeff Rice
€ 56.83
€ 52.74
FREE Delivery in Ireland
Description for Craft Obsession
Paperback. Num Pages: 277 pages, illustrations. BIC Classification: CFG; GTC; UDBS; WBXD2. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 499.
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, ... Read more
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, ... Read more
Product Details
Format
Paperback
Publication date
2017
Publisher
Southern Illinois University Press United States
Number of pages
277
Condition
New
Number of Pages
277
Place of Publication
Carbondale, United States
ISBN
9780809335282
SKU
V9780809335282
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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