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The Dorito Effect: The Surprising New Truth About Food and Flavor

Mark Schatzker

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Description for The Dorito Effect: The Surprising New Truth About Food and Flavor Paperback. A lively argument from award-winning journalist proving the key to reversing health crisis lies in the overlooked link between nutrition and flavour Num Pages: 272 pages, tbd. BIC Classification: PDZ; VFM; WB. Category: (G) General (US: Trade). Dimension: 142 x 213 x 29. Weight in Grams: 246.
A lively argument from award-winning journalist proving the key to reversing health crisis lies in the overlooked link between nutrition and flavour: The Dorito Effect is one of the most important health and food books I have read (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we've been trying to pin the blame somewhere, fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in ... Read more

Product Details

Publisher

Simon & Schuster

Format

Paperback

Publication date

2016

Condition

New

Number of Pages

272

Place of Publication

New York, United States

ISBN

9781476724232

SKU

V9781476724232

Shipping Time

Usually ships in 5 to 9 working days

Ref

99-99

About Mark Schatzker

Mark Schatzker is an award-winning writer based in Toronto. He is a radio columnist for the Canadian Broadcast Corporation and a frequent contributor to the Globe and Mail, Conde Nast Traveler, and Bloomberg Pursuits. He is the author of The Dorito Effect: The Surprising New Truth About Food and Flavor and Steak: One Man's Search for the World's Tastiest Piece ... Read more

Reviews for The Dorito Effect: The Surprising New Truth About Food and Flavor

Schatzker dishesup a 5 star serving!
The Washington Post
Entertaining storytelling... After reading this engaging book, readers may wonder with every bite of food if what they are tasting is real.
Kirkus Reviews
This book is important, possibly life altering for anyone who eats!! In The Dorito Effect, Schatzker gets to the ... Read moreheart of where our relationship with food has gone wrong. Through lively storytelling and proficiency he points out the many issues we are facing and that the solution is right in front of us.
Jonathan Gushue, Principal, Gushue Hospitality Inc. A sobering account of humanity's attempt to overcome modern food blandness with flavor compounds, at the expense of nutritional integrity. Schatzker's engaging chronicle of how naturally occurring food flavor is as an evolutionary tuned sensory marker of nutritional value is bound to give consumers and scientists a new perspective on judging food quality and health effects.
Dr. Ameer Taha, Department of Food Science and Technology, UC Davis Mark Schatzker knows food. He is dedicated to quality and is always looking for the best ingredients. This is an important book that tells us why good food is so essential for everyone.
Bonnie Stern, bestselling author of HeartSmart Cooking for Family and Friends If you want to understand why the future of healthy eating is delicious eating, read this book.
Howard Moskowitz, inventor of Prego Extra Chunky Spaghetti Sauce and food industry legend After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem-flavor-and delivers the perfect solution.
Dr. Richard Bazinet, Department of Nutritional Sciences, University of Toronto I don't know when this much science has been this fun to read. Brilliant.
Joel Salatin, author of Folks, This Ain't Normal and farmer at Polyface Farm In The Dorito Effect Mark Schatzker explores a novel - and to my mind, key - theory to explain our increasing consumption of the low-quality food that is undermining health. Modern food production has made much of what we eat flavorless, and a multibillion dollar flavor industry has stepped in to fool our senses, leaving us unsatisfied and craving more and more. I strongly agree with his advice to go back to eating real food.
Dr. Andrew Weil, M.D. New York Times bestselling author of Healthy Aging Mark Schatzker has done something monumental in The Dorito Effect, he explained how the American food industry has interfered with our body's conversation with itself. The use of flavor to change this conversation is one of the major reasons for the decline in the American diet leading to major health issues. The Dorito Effect is one of the most important health and food books I have read.
David B. Agus, M.D., author of The End of Illness and A Short Guide to a Long Life Mark Schatzker's book comes at a time when healthful eating and sustainability are increasingly on everyone's minds. The Dorito Effect is a quick, engaging read that examines the essential role that flavor plays in the way we eat today. As a chef, I know that people want to eat delicious food, but Schatzker goes further and investigates how we engage with flavor to address the growing health crisis.
Daniel Boulud, Chef/Owner, The Dinex Group Illuminating and radical.
The New York Times Book Review
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The Dorito Effect: The Surprising New Truth About Food and Flavor

Mark Schatzker

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