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Business & Finance

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Business & Finance

Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
392
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119011552
ISBN
9781119011552
Hardback
Condition: New

€ 59.33

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 147.21

Paperback. Since the 1950s, David Apter and Carl Rosberg have been among the leading American scholars in African studies. In this volume they, along with other specialists in the field, explore the new configurations of African politics. Editor(s): Apter, David E.; Rosberg, Carl G. Num Pages: 384 pages, black & white illustrations. BIC Classification: 1H; JFC; JPH; KCP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 28. Weight in Grams: 599. Good clean copy bound in original cloth. Lacking dustjacket. Some shelf wear but a very good copy
Condition
Used, Very Good
Publisher
University of Virginia Press
Format
Paperback
Publication date
1993
Edition
1st Edition
SKU
KLJ0015344
ISBN
9780813914794
Paperback
Condition: Used, Very Good

€ 6.86

Paperback. Num Pages: 436 pages, black & white illustrations. BIC Classification: KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 25. Weight in Grams: 674.
Publisher
Transaction Publishers United States
Number of pages
436
Format
Paperback
Publication date
1991
Edition
2nd Edition
Condition
New
SKU
V9780887388873
ISBN
9780887388873
Paperback
Condition: New

€ 58.61

Paperback. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368.
Publisher
Oxford University Press Inc United States
Number of pages
288
Format
Paperback
Publication date
2012
Edition
Revised
Condition
New
SKU
V9780199782918
ISBN
9780199782918
Paperback
Condition: New

€ 43.81

Paperback. The crisis of incivility plaguing today's workplace calls for an approach to communication that restores respect and integrity to interpersonal encounters in organizational life. This book deals with this topic. Num Pages: 273 pages. BIC Classification: CBWJ; HP; JPP; KJB; KJM. Category: (P) Professional & Vocational. Dimension: 225 x 150 x 18. Weight in Grams: 420.
Publisher
Peter Lang Publishing Inc United States
Number of pages
273
Format
Paperback
Publication date
2012
Edition
First
Condition
New
SKU
V9781433119842
ISBN
9781433119842
Paperback
Condition: New

€ 62.19

Hardback. Editor(s): Cafruny, Alan W.; Talani, Leila Simona; Pozo Martin, Gonzalo. Series: Palgrave Handbooks in IPE. Num Pages: 486 pages, 7 black & white illustrations, 9 colour illustrations, 10 black & white tables, biography. BIC Classification: HPS; JPSN; KCL; KCP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 27. Weight in Grams: 889.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137500175
ISBN
9781137500175
Hardback
Condition: New

€ 275.27

Hardback. Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Series: Wiley and SAS Business Series. Num Pages: 304 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119286554
ISBN
9781119286554
Hardback
Condition: New

€ 44.99
€ 39.21

Paperback. A practical handbook on how to tell stories. Includes stories and creative exercises to inspire, inform and entertain. Num Pages: 207 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 222.
Publisher
John Hunt Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781782799863
ISBN
9781782799863
Paperback
Condition: New

€ 16.99
€ 15.43

Hardback. 'Shaping Social Enterprise' helps researchers, policymakers, practitioners, and international development actors better understand various institutional paths of social enterprise development and where institutional strengths and weaknesses may be located. Editor(s): Kerlin, Janelle A. Num Pages: 280 pages. BIC Classification: KJC; KJH. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781787142510
ISBN
9781787142510
Hardback
Condition: New

€ 105.23

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781138023611
ISBN
9781138023611
Hardback
Condition: New

€ 39.69

Hardcover. Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. Series: Bloomberg. Num Pages: 256 pages, illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 234 x 152 x 22. Weight in Grams: 480.
Publisher
Bloomberg Press
Number of pages
256
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118205464
ISBN
9781118205464
Hardback
Condition: New

€ 38.99
€ 30.53

Hardcover. Examine the high yield market for a clear understanding of this evolving asset class High Yield Debt is the one-stop resource for wealth advisors seeking an in-depth understanding of this misunderstood asset class. Num Pages: 200 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 22. Weight in Grams: 448.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119134411
ISBN
9781119134411
Hardback
Condition: New

€ 82.90

Paperback. China's entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. This book examines this compelling dynamic, where the distinctions between Hollywood's "dream factory" and the PRC's "Chinese dream" of global influence become increasingly blurred. Num Pages: 272 pages, 23 b/w, 3 tables. BIC Classification: 1FPC; 3JM; APF; JFD; KNT. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 401.
Publisher
University of California Press
Format
Paperback
Publication date
2017
Condition
New
SKU
V9780520294028
ISBN
9780520294028
Paperback
Condition: New

€ 33.99
€ 24.98

Hardcover. Technology, media, and journalism are closely related, both in the present time and from a historical perspective. Covering more than one hundred and fifty years of media in Europe and the United States, this book reveals a continuum of technological, social, and cultural developments across journalistic history. Editor(s): Schreiber, Martin; Zimmermann, Clemens. Num Pages: 250 pages, black & white tables, figures. BIC Classification: JFD; KNTJ. Category: (G) General (US: Trade). Dimension: 217 x 145 x 25. Weight in Grams: 462.
Publisher
Campus Verlag
Format
Hardback
Publication date
2014
Condition
New
SKU
V9783593501048
ISBN
9783593501048
Hardback
Condition: New

€ 75.79
€ 63.42

Paperback. Presenting a comprehensive and forceful argument against the pharmaceuticalization of medicine, this book tackles problems in health care that are leading to a growing number of deaths and disabilities. It explains why these trends have basically ended the possibility of universal health care in the United States and elsewhere around the world. Num Pages: 320 pages. BIC Classification: KNDP; MBP. Category: (G) General (US: Trade). Dimension: 228 x 152 x 20. Weight in Grams: 436.
Publisher
University of California Press United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
Reprint
Condition
New
SKU
V9780520275768
ISBN
9780520275768
Paperback
Condition: New

€ 33.99
€ 24.98

Paperback. Bold, practical strategies that will shatter the glass wall in the workplace, and boost any woman's career Num Pages: 272 pages. BIC Classification: JFSJ1; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 22. Weight in Grams: 302.
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2016
Edition
Main
Condition
New
SKU
V9781781256947
ISBN
9781781256947
Paperback
Condition: New

€ 13.99
€ 10.87

Paperback. .
Publisher
Cengage Learning EMEA
Format
Paperback
Publication date
2014
Edition
UK ed.
Condition
New
SKU
V9781408083154
ISBN
9781408083154
Paperback
Condition: New

€ 88.85

Paperback. This CAPE Economics Multiple Choice Practice book is an invaluable exam preparation aid for CAPE Economics students. Series: Collins CAPE Economics. Num Pages: 112 pages. BIC Classification: KC. Category: (U) Tertiary Education (US: College). Dimension: 193 x 263 x 15. Weight in Grams: 254.
Publisher
HarperCollins Publishers United Kingdom
Number of pages
112
Format
Paperback
Publication date
2017
Edition
First edition
Condition
New
SKU
V9780008222048
ISBN
9780008222048
Paperback
Condition: New

€ 15.99
€ 11.76

Paperback. Introduces a theory about success and human potential. This title shows how a positive mindset is the best predictor of motivation, engagement and performance in the workplace and in your personal life and offers five practical, actionable strategies for creating this mindset that can make us successful at work and at home. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJ; VSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 136 x 20. Weight in Grams: 294.
Publisher
Virgin Books
Number of pages
320
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780753541852
ISBN
9780753541852
Paperback
Condition: New

€ 23.99
€ 16.49

Paperback.

A must-read for anyone who makes business decisions that have a major financial impact

Tomorrow's stock price, next month's sales, next year's costs these are all numbers we don't know yet. Yet everyday, we base our personal and business plans on these kinds of uncertainties. Illustrator(s): Danziger, Jeff. Num Pages: 416 pages, ill. BIC Classification: GPQD; KCC. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 27. Weight in Grams: 522.

Publisher
John Wiley & Sons Inc
Number of pages
416
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118073759
ISBN
9781118073759
Paperback
Condition: New

€ 25.99
€ 19.26

Paperback. Provides a new perspective on the true nature of reputational risk and damage to organizations and traces its root causes in individual and collective human behaviour. Num Pages: 336 pages, black & white illustrations. BIC Classification: GPQD; KJMD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 20. Weight in Grams: 520.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749477363
ISBN
9780749477363
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. The gripping story of the financial revolution known as 'Big Bang', which transformed international business and changed our world, for fans of Michael Lewis' bestselling The Big Short and Liaquat Ahamed's prizewinning Lords of Finance. Num Pages: 352 pages. BIC Classification: 1DBKESL; KCX; KCY; KFF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781473625105
ISBN
9781473625105
Paperback
Condition: New

€ 15.99
€ 11.81

Paperback. .
Publisher
Harvard Business Review Press United States
Number of pages
180
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781422196014
ISBN
9781422196014
Paperback
Condition: New

€ 18.99
€ 18.70

Page 1486 of 1668

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