Business strategy
Results 121 - 144 of 1617
Business strategy
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 65.27€ 54.95
€ 65.27
€ 54.95
Hardcover. "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L. Num Pages: 352 pages, Ill. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 28. Weight in Grams: 702.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 6th Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471064114
- ISBN
- 9780471064114
Hardback
Condition: New
€ 61.71€ 52.12
€ 61.71
€ 52.12
Paperback. Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications. Num Pages: 384 pages, illustrations. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 24. Weight in Grams: 495.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471119890
- ISBN
- 9780471119890
Paperback
Condition: New
€ 71.20€ 59.65
€ 71.20
€ 59.65
Hardcover. An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471129561
- ISBN
- 9780471129561
Hardback
Condition: New
€ 47.99€ 37.13
€ 47.99
€ 37.13
Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9780471134169
- ISBN
- 9780471134169
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Hardcover. A complete set of tools for applying entrepreneurial strategies and techniques to your nonprofit As a follow-up to their book Enterprising Nonprofits, the authors of Strategic Tools for Social Entrepreneurs provide a full set of practical tools for putting the lessons of business entrepreneurship to work in your nonprofit. Series: Wiley Nonprofit Law, Finance, and Management Series. Num Pages: 360 pages, Ill. BIC Classification: KJC; KJH; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 262 x 189 x 29. Weight in Grams: 810.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780471150688
- ISBN
- 9780471150688
Hardback
Condition: New
€ 50.43€ 43.18
€ 50.43
€ 43.18
Paperback. This book can be considered "the Portable MBA for the field of environmental management. " It addresses the management tools and functions used to facilitate environmental strategies in business, and strategic responses to environmental issues. Num Pages: 368 pages, Illustrations. BIC Classification: KJC; KJM; RNF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 162 x 19. Weight in Grams: 536.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471169727
- ISBN
- 9780471169727
Paperback
Condition: New
€ 200.21
€ 200.21
Hardcover. WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape. Editor(s): Day, George S.; Reibstein, David J. Num Pages: 480 pages, Illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 164 x 42. Weight in Grams: 886.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 480
- Condition
- New
- SKU
- V9780471172079
- ISBN
- 9780471172079
Hardback
Condition: New
€ 65.27€ 54.95
€ 65.27
€ 54.95
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.05
€ 47.99
€ 37.05
Hardcover. Misaligned companies, like cars out of alignment, can develop serious problems if not corrected quickly. They are hard to steer and don't respond well to changes in direction. This book shows readers how to get - and keep - all the vital elements of an organization aligned and headed in the same direction at the same time. Num Pages: 256 pages, Illustrationss. BIC Classification: KJC; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 231 x 158 x 24. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471177906
- ISBN
- 9780471177906
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Hardcover. Nearly all pharmaceutical and biotechnology companies are forming strategic alliances, presenting formidable management challenges. "Leading Biotechnology Alliances: Right from the Start" provides immediately applicable tools for managing human relationships involved in these strategic alliances. Num Pages: 216 pages, Ill. BIC Classification: KJC; KJM; KJV; KNDH; KNDP; TCB. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 20. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780471182481
- ISBN
- 9780471182481
Hardback
Condition: New
€ 127.36
€ 127.36
Hardcover. Drawing on the combined knowledge and expertise of an all-star team of today's best business minds, this book teaches the latest practical methods for competing to win in today's marketplace while laying the foundation for tomorrow's success. Editor(s): Fahey, Liam; Randall, Robert M. Num Pages: 432 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 186 x 29. Weight in Grams: 956.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471197089
- ISBN
- 9780471197089
Hardback
Condition: New
€ 77.13€ 64.37
€ 77.13
€ 64.37
Paperback. PRAISE FOR LESSONS FROM THE TOP "[Lessons from the Top] challenges the vintage profile of the entrepreneur by showcasing the impressive and dynamic careers of African American executives who surmounted social, economic, and political barriers to gain their deserved place in today's world of the business elite. Num Pages: 238 pages, illustrations. BIC Classification: JFSL3; KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 156 x 230 x 18. Weight in Grams: 428.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- Reprint
- Number of pages
- 238
- Condition
- New
- SKU
- V9780471213147
- ISBN
- 9780471213147
Paperback
Condition: New
€ 27.99€ 22.91
€ 27.99
€ 22.91
Hardcover. Avoiding Disaster tells a manager how to take their next step in business continuity planning--avoiding a "disaster" through adequate planning. For managers assigned business continuity duties and their senior managers, this book delivers business case rationales and program development in plain English. Num Pages: 272 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 164 x 22. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471229155
- ISBN
- 9780471229155
Hardback
Condition: New
€ 53.40€ 45.53
€ 53.40
€ 45.53
Hardcover. Professional Services Automation (PSA) software is a new application that replaces Enterprise Resource Planning (ERP) in the field of professional services like consulting, law, and CPA. Whereas ERP was designed for tracking tangible items at manufacturing firms, PSA serves the same purpose for firms whose main deliverable product is intangible. Num Pages: 432 pages, Ill. BIC Classification: KJC; UM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 161 x 34. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471230182
- ISBN
- 9780471230182
Hardback
Condition: New
€ 84.98
€ 84.98
Hardcover. Praise for Damn Right! From the author of the bestselling WARREN BUFFETT SPEAKS.. "Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don't. Num Pages: 304 pages, Illustrations. BIC Classification: BGB; KFFM; KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 162 x 26. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471244738
- ISBN
- 9780471244738
Hardback
Condition: New
€ 61.71€ 52.12
€ 61.71
€ 52.12
Hardcover. A hotbed of activity for far-sighted thinkers and determined doers, the high technology industry has given rise to a pioneering group of entrepreneurs and executives which is not only behind today's most innovative technological advances, but at the forefront of a dynamic new movement in business. Num Pages: 256 pages, illustrations. BIC Classification: KJC; KJH; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 164 x 23. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons
- Edition
- First Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471246466
- ISBN
- 9780471246466
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Hardcover. The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Num Pages: 320 pages, illustrations. BIC Classification: CJCW; KJC; KJN. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471249177
- ISBN
- 9780471249177
Hardback
Condition: New
€ 65.27€ 55.32
€ 65.27
€ 55.32
Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471264590
- ISBN
- 9780471264590
Hardback
Condition: New
€ 46.99€ 36.19
€ 46.99
€ 36.19
Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471266525
- ISBN
- 9780471266525
Hardback
Condition: New
€ 53.40€ 45.65
€ 53.40
€ 45.65
Paperback. Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. Num Pages: 336 pages, Illustrations, forms. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 193 x 21. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471291978
- ISBN
- 9780471291978
Paperback
Condition: New
€ 141.20
€ 141.20
Hardcover. In Managing Telework, Jack Nilles illustrates that telework is undeniably the corporate wave of the future on a global level. Telework, or telecommuting, a term coined originally by Nilles, means basically moving the work to the worker instead of the other way around. Series: Upside. Num Pages: 352 pages, illustrations. BIC Classification: KJC; KJMV2; KJQ. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 30. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471293163
- ISBN
- 9780471293163
Hardback
Condition: New
€ 56.37€ 48.04
€ 56.37
€ 48.04
Hardcover. Strategy guru Liam Fahey offers an innovative strategy for outsmarting the competition. Num Pages: 576 pages, Illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 162 x 35. Weight in Grams: 948.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 576
- Condition
- New
- SKU
- V9780471295624
- ISBN
- 9780471295624
Hardback
Condition: New
€ 77.13€ 64.37
€ 77.13
€ 64.37
Hardcover. THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Editor(s): Grosse, Robert E. Num Pages: 362 pages, Illustrations. BIC Classification: KJC; KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 30. Weight in Grams: 730.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 362
- Condition
- New
- SKU
- V9780471326069
- ISBN
- 9780471326069
Hardback
Condition: New
€ 65.27€ 54.95
€ 65.27
€ 54.95