Business strategy
Results 193 - 216 of 3074
Business strategy
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 38.99€ 35.36
€ 38.99
€ 35.36
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.m
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 59.01
€ 59.01
Hardcover. Series: Management for Professionals. Num Pages: 405 pages, 132 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 243 x 27. Weight in Grams: 772.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319194813
- ISBN
- 9783319194813
Hardback
Condition: New
€ 66.33
€ 66.33
Hardback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 137 pages, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 397.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 137
- Condition
- New
- SKU
- V9783642371073
- ISBN
- 9783642371073
Hardback
Condition: New
€ 63.78
€ 63.78
paperback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 151 pages, biography. BIC Classification: KJC; KJMV7; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 244.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 151
- Condition
- New
- SKU
- V9783642437496
- ISBN
- 9783642437496
Paperback
Condition: New
€ 62.72
€ 62.72
Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2016
- Edition
- Pck Pap/Ps
- Condition
- New
- SKU
- V9781501318436
- ISBN
- 9781501318436
Paperback
Condition: New
€ 128.16
€ 128.16
Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 174
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137019486
- ISBN
- 9781137019486
Hardback
Condition: New
€ 63.03
€ 63.03
paperback. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- Edition
- 1st ed. 2013
- SKU
- V9781349474813
- ISBN
- 9781349474813
Paperback
Condition: New
€ 63.62
€ 63.62
Hardcover. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJF; KJSA. Category: (G) General (US: Trade). Dimension: 147 x 221 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781137369000
- ISBN
- 9781137369000
Hardback
Condition: New
€ 64.18
€ 64.18
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138736016
- ISBN
- 9781138736016
Hardback
Condition: New
€ 27.99€ 6.37
€ 27.99
€ 6.37
Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
- Publisher
- Schiffer Publishing Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764351297
- ISBN
- 9780764351297
Hardback
Condition: New
€ 36.99€ 24.68
€ 36.99
€ 24.68
Hardback. Editor(s): Usemann, Klaus W. Series: VDI-Buch. BIC Classification: KJC. Dimension: 235 x 155. Weight in Grams: 953.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540677383
- ISBN
- 9783540677383
Hardback
Condition: New
€ 99.10
€ 99.10
Hardcover. Presents a performance model that helps your company break away from the competition. This book offers an approach to organizational learning that aims to speed up the learning process and help any company save on their two most valuable resources - time and money. Num Pages: 160 pages, Ill. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 219 x 144 x 17. Weight in Grams: 291.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787961640
- ISBN
- 9780787961640
Hardback
Condition: New
€ 37.99€ 29.87
€ 37.99
€ 29.87
Paperback. Num Pages: 209 pages, biography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 209
- Condition
- New
- SKU
- V9781349517626
- ISBN
- 9781349517626
Paperback
Condition: New
€ 63.42
€ 63.42
paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 17. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349484195
- ISBN
- 9781349484195
Paperback
Condition: New
€ 64.23
€ 64.23
Paperback. Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Num Pages: 296 pages. BIC Classification: KJC; KJH; KJMV7. Category: (G) General (US: Trade). Dimension: 229 x 163 x 21. Weight in Grams: 365. How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. 288 pages, Illustrationsstrations. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Cateogry: (G) General (US: Trade). BIC Classification: KJC; KJH; KJMV7. Dimension: 229 x 163 x 21. Weight: 352.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Condition
- New
- SKU
- V9781857885811
- ISBN
- 9781857885811
Paperback
Condition: New
€ 17.99€ 13.12
€ 17.99
€ 13.12
Hardcover. Breakthrough! will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Num Pages: 244 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 161 x 25. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 244
- Condition
- New
- SKU
- V9780471454403
- ISBN
- 9780471454403
Hardback
Condition: New
€ 31.99€ 25.26
€ 31.99
€ 25.26
Hardcover. Num Pages: 320 pages, illustrations. BIC Classification: KFFM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 241 x 199 x 20. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Bloomberg Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9781576602423
- ISBN
- 9781576602423
Hardback
Condition: New
€ 63.75€ 54.19
€ 63.75
€ 54.19
Paperback. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. This book tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. Num Pages: 320 pages. BIC Classification: KJC; KND. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 199 x 130 x 21. Weight in Grams: 242.
- Publisher
- Cornerstone
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781847941176
- ISBN
- 9781847941176
Paperback
Condition: New
€ 14.99€ 11.60
€ 14.99
€ 11.60
Hardback. Series: Management for Professionals. Num Pages: 152 pages, 74 black & white illustrations, biography. BIC Classification: KJC; KJMV3. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 152
- Condition
- New
- SKU
- V9783319554976
- ISBN
- 9783319554976
Hardback
Condition: New
€ 90.90
€ 90.90
Paperback. Series: Brilliant Business. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJVS. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 16. Weight in Grams: 362.
- Publisher
- Prentice Hall
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273742524
- ISBN
- 9780273742524
Paperback
Condition: New
€ 19.99€ 15.68
€ 19.99
€ 15.68
Paperback. A handbook for every aspiring business leader, 'Brilliant Checklists for Entrepreneurs' is packed with hundreds of easy-to-follow, detailed lists that tell you everything you need to know - and everything you need to think about - when starting or growing a business. Series: Brilliant Business. Num Pages: 248 pages. BIC Classification: KJC; KJH. Category: (G) General (US: Trade). Dimension: 232 x 157 x 17. Weight in Grams: 468.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 248
- Format
- Paperback
- Publication date
- 2010
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273740803
- ISBN
- 9780273740803
Paperback
Condition: New
€ 19.99€ 15.56
€ 19.99
€ 15.56
Paperback. Series: Brilliant Business. Num Pages: 328 pages. BIC Classification: KJB; KJC; KJH; KJM; KJMB; KJMD. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 157 x 15. Weight in Grams: 500.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2014
- Edition
- Revised edition
- Condition
- New
- SKU
- V9781292083346
- ISBN
- 9781292083346
Paperback
Condition: New
€ 19.99€ 15.59
€ 19.99
€ 15.59
Hardcover. Reveals why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. Num Pages: 224 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 238 x 156 x 21. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118830093
- ISBN
- 9781118830093
Hardback
Condition: New
€ 30.99€ 24.34
€ 30.99
€ 24.34