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Business strategy
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Business strategy
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 128.03
€ 128.03
Paperback. Num Pages: 412 pages, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 412
- Condition
- New
- SKU
- V9783834908698
- ISBN
- 9783834908698
Paperback
Condition: New
€ 67.53
€ 67.53
Paperback. Exposes the need for institutional leadership in research, technology, and practice across disciplines that will allow the market will jump on the opportunity to profit from green technologies. Editor(s): Marcus, Alfred; Shrivastava, P.; Pogutz, Stefano; Sharma, Sanjay. Num Pages: 352 pages, 9 black & white illustrations, biography. BIC Classification: KCN; KJC; KJM; KJMP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 19. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2011
- Number of pages
- 352
- Condition
- New
- SKU
- V9781349298280
- ISBN
- 9781349298280
Paperback
Condition: New
€ 128.33
€ 128.33
Paperback. Series: Springerbriefs in Business / Springerbriefs in Organisational Studies. Num Pages: 89 pages, 4 black & white illustrations, biography. BIC Classification: JHBL; KJC; KJU; KJVX; RNF; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 17. Weight in Grams: 176.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 89
- Condition
- New
- SKU
- V9783642408731
- ISBN
- 9783642408731
Paperback
Condition: New
€ 80.79
€ 80.79
Paperback / so. Editor(s): Altenburger, Reinhard. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCP; KJC; KJG; KJMV5; KJVX; PD. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642400148
- ISBN
- 9783642400148
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Editor(s): Altenburger, Reinhard; Mesicek, Roman H. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJG; KJM; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662465592
- ISBN
- 9783662465592
Paperback
Condition: New
€ 39.33
€ 39.33
Paperback. Editor(s): Wunder, Thomas. Series: Management-Reihe Corporate Social Responsibility. BIC Classification: KJC. Dimension: 240 x 168. Weight in Grams: 690.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783662494561
- ISBN
- 9783662494561
Paperback
Condition: New
€ 40.89
€ 40.89
Paperback. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy. Num Pages: 416 pages, black & white tables, figures. BIC Classification: JFCA; KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 234 x 153 x 22. Weight in Grams: 626.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 416
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9780199655854
- ISBN
- 9780199655854
Paperback
Condition: New
€ 42.00
€ 42.00
Hardcover. Num Pages: 284 pages, biography. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 20. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 270
- Condition
- New
- SKU
- V9781403917515
- ISBN
- 9781403917515
Hardback
Condition: New
€ 127.97
€ 127.97
Paperback. Num Pages: 284 pages, biography. BIC Classification: KJC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 284
- Condition
- New
- SKU
- V9781349513437
- ISBN
- 9781349513437
Paperback
Condition: New
€ 127.18
€ 127.18
Paperback. In this timely book, Michael Bhaskar unravels the art of selection as one of the most relevant techniques for businesses and individuals in a world increasingly overwhelmed by information. Num Pages: 368 pages. BIC Classification: KJC; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349408712
- ISBN
- 9780349408712
Paperback
Condition: New
€ 15.99€ 11.94
€ 15.99
€ 11.94
Paperback. In this timely book, Michael Bhaskar unravels the art of selection as one of the most relevant techniques for businesses and individuals in a world increasingly overwhelmed by information. Num Pages: 224 pages. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 156 x 233 x 28. Weight in Grams: 480.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780349408699
- ISBN
- 9780349408699
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781861563071
- ISBN
- 9781861563071
Paperback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 306
- Condition
- New
- Edition
- 1995th Edition
- SKU
- V9780333639108
- ISBN
- 9780333639108
Hardback
Condition: New
€ 128.31
€ 128.31
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJM; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349395125
- ISBN
- 9781349395125
Paperback
Condition: New
€ 127.34
€ 127.34
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403997630
- ISBN
- 9781403997630
Hardback
Condition: New
€ 94.44
€ 94.44
Hardback. BIC Classification: KJC. Dimension: 235 x 155. Weight in Grams: 684.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540412809
- ISBN
- 9783540412809
Hardback
Condition: New
€ 107.18
€ 107.18
Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349344420
- ISBN
- 9781349344420
Paperback
Condition: New
€ 52.93€ 47.17
€ 52.93
€ 47.17
Hardback. Series: Management for Professionals. Num Pages: 217 pages, 18 black & white illustrations, 35 colour illustrations, biography. BIC Classification: 3JM; KFFK; KJC; KJU; PDR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 497.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 217
- Condition
- New
- SKU
- V9783319199375
- ISBN
- 9783319199375
Hardback
Condition: New
€ 67.15
€ 67.15
Paperback / so. Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFC; KFFN; KJC; KJS. Category: (G) General (US: Trade). Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9783824474844
- ISBN
- 9783824474844
Paperback
Condition: New
€ 71.81
€ 71.81