Business & management
Results 19297 - 19320 of 20579
Business & management
Paperback. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 202 x 135 x 20. Weight in Grams: 262.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2004
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060081997
- ISBN
- 9780060081997
Paperback
Condition: New
€ 16.99€ 14.58
€ 16.99
€ 14.58
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.79
€ 13.99
€ 10.79
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 19.00€ 16.79
€ 19.00
€ 16.79
Paperback. The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Num Pages: 272 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 234 x 22. Weight in Grams: 360.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780349411361
- ISBN
- 9780349411361
Paperback
Condition: New
€ 23.99€ 16.49
€ 23.99
€ 16.49
Hardback. Num Pages: 256 pages. BIC Classification: KJMB; KJMD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 646.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062333896
- ISBN
- 9780062333896
Hardback
Condition: New
€ 32.99€ 25.74
€ 32.99
€ 25.74
Paperback. Discovery--oriented supervision is a whole new dimension of supervision. It explores deep down inside the other persona s ideas about psychotherapy; to discover their inner, probably unformed, deeper pool of ideas about psychotherapy. This volume will help trainees, teachers and supervisors to become acquainted with the area of supervision. Num Pages: 150 pages. BIC Classification: KJMV2; MMJT. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 14. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 150
- Condition
- New
- SKU
- V9781861564849
- ISBN
- 9781861564849
Paperback
Condition: New
€ 65.17
€ 65.17
paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Ft Press United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780134194677
- ISBN
- 9780134194677
Paperback
Condition: New
€ 50.63
€ 50.63
Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185354
- ISBN
- 9781599185354
Paperback
Condition: New
€ 20.99€ 19.48
€ 20.99
€ 19.48
Paperback. What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership. Series: Foundations of Business Ethics. Num Pages: 232 pages. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 13. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780470672310
- ISBN
- 9780470672310
Paperback
Condition: New
€ 31.99€ 24.77
€ 31.99
€ 24.77
Hardcover. What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership. Series: Foundations of Business Ethics. Num Pages: 226 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 16. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780470672303
- ISBN
- 9780470672303
Hardback
Condition: New
€ 92.63€ 76.82
€ 92.63
€ 76.82
Hardcover. Called "today's hottest financial idea and getting hotter" by fortune magazine, Economic Value Added (EVA) is the topic of conversation in financial circles around the world, from Germany and Japan to Singapore and South Africa. Num Pages: 256 pages, Illustrations. BIC Classification: KFC; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 161 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471298601
- ISBN
- 9780471298601
Hardback
Condition: New
€ 36.99€ 28.63
€ 36.99
€ 28.63
Paperback. Series: Leadership: Research and Practice. Num Pages: 328 pages, 1 black & white halftones, 46 black & white line drawings. BIC Classification: KJMB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 21. Weight in Grams: 474.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138952065
- ISBN
- 9781138952065
Paperback
Condition: New
€ 83.24
€ 83.24
Hardcover. Public Private Partnership is a key issue in the construction industry -- causing much concern among contractors, funders and facility managers. Demand has been building for a thorough analysis. Editor(s): Akintoye, Akintola; Beck, Matthias; Hardcastle, Cliff. Num Pages: 448 pages, 25. BIC Classification: KJMD; KNJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 187 x 32. Weight in Grams: 1000.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780632064656
- ISBN
- 9780632064656
Hardback
Condition: New
€ 142.45
€ 142.45
Hardback. * *1. covers all construction process themes in one book * *2. encourages a reflective approach through numerous exercises and tasks * *3. Editor(s): Akintoye, Akintola; Goulding, Jack; Zawdie, Girma. Num Pages: 456 pages, illustrations. BIC Classification: KJM; KNJC; TNK. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 25. Weight in Grams: 1044.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9781405156486
- ISBN
- 9781405156486
Hardback
Condition: New
€ 118.59
€ 118.59
Paperback / so. Num Pages: 204 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 11. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Number of pages
- 204
- Condition
- New
- SKU
- V9783322870919
- ISBN
- 9783322870919
Paperback
Condition: New
€ 53.08
€ 53.08
hardcover. This book offers lucid, focused narratives of the space programmes of various Asian states. It examines various major drivers in connection with growth of space programmes in the region and develops futuristic scenarios. Num Pages: 280 pages, biography. BIC Classification: 1F; KJMV6; KNGV; TRP; TTD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer, India, Private Ltd India
- Edition
- 2013th Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9788132207320
- ISBN
- 9788132207320
Hardback
Condition: New
€ 186.42
€ 186.42
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 16.54
€ 23.99
€ 16.54
Hardback. Explores the ways in which an organization's existing competences can be enhanced as sources of competitive advantage - either enduring or intendedly transitional. Editor(s): Heene, Aimee; Sanchez, Ron. Series: Advances in Applied Business Strategy. Num Pages: 275 pages, black & white illustrations, black & white tables, figures, charts, graphs. BIC Classification: KJC; KJT. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 275
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848558762
- ISBN
- 9781848558762
Hardback
Condition: New
€ 126.19
€ 126.19
Hardback. Explores how organizational competence and dynamic capabilities can support the competitive position of a firm. This book describes strategic, organizational, and behavioral perspectives on processes of competence development. Editor(s): Heene, Aime; Martens, Rudy; Sanchez, Ron. Series: Advances in Applied Business Strategy. Num Pages: 220 pages, 1, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 220
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780762314720
- ISBN
- 9780762314720
Hardback
Condition: New
€ 114.85
€ 114.85
Hardcover. Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. Series: Wiley and SAS Business Series. Num Pages: 208 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 20. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118724651
- ISBN
- 9781118724651
Hardback
Condition: New
€ 56.45€ 48.28
€ 56.45
€ 48.28
Hardback. The food and beverage industry is vital to the global economy, but in a society increasingly concerned with sustainable development, it is facing new challenges. This book presents the results of a research project focused on the management challenges that sustainable development presents to presents to food and beverage companies. Num Pages: 292 pages, 1, black & white illustrations. BIC Classification: KJ; KNSH; RNU. Category: (P) Professional & Vocational. Dimension: 221 x 162 x 21. Weight in Grams: 492.
- Publisher
- Palgrave Macmillan
- Number of pages
- 292
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9780230551312
- ISBN
- 9780230551312
Hardback
Condition: New
€ 65.58
€ 65.58
Paperback / so. Series: Einkauf, Logistik Und Supply Chain Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJMV5. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909961
- ISBN
- 9783834909961
Paperback
Condition: New
€ 86.04
€ 86.04
Hardcover. Editor(s): Aidarous, Salah; Plevyak, Thomas. Series: IEEE Press Series on Network Management. Num Pages: 342 pages, black & white illustrations. BIC Classification: KJM; KNTT; TJKD; TJKS; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 262 x 184 x 24. Weight in Grams: 908.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- I.E.E.E.Press United States
- Edition
- 1st Edition
- Number of pages
- 342
- Condition
- New
- SKU
- V9780780334540
- ISBN
- 9780780334540
Hardback
Condition: New
€ 225.31
€ 225.31
Hardcover. If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk. Num Pages: 268 pages, glossary. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 22. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780470853184
- ISBN
- 9780470853184
Hardback
Condition: New
€ 55.87
€ 55.87