Business & management
Results 4681 - 4704 of 20584
Business & management
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 27.99€ 21.08
€ 27.99
€ 21.08
Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th
- Condition
- New
- SKU
- V9781292093147
- ISBN
- 9781292093147
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 88.33
€ 88.33
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 376
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783540253600
- ISBN
- 9783540253600
Hardback
Condition: New
€ 59.86
€ 59.86
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. Series: The FT Guides. Num Pages: 184 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 213 x 139 x 13. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Financial Times/ Prentice Hall
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273757993
- ISBN
- 9780273757993
Paperback
Condition: New
€ 23.99€ 23.23
€ 23.99
€ 23.23
Paperback. This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Series: Portable MBA Series. Num Pages: 304 pages, glossary. BIC Classification: KC; KJMD; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 190 x 16. Weight in Grams: 556.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471595267
- ISBN
- 9780471595267
Paperback
Condition: New
€ 53.48€ 45.53
€ 53.48
€ 45.53
Mixed media pr. Num Pages: 291 pages, black & white illustrations, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 239 x 168 x 18. Weight in Grams: 499.
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 291
- Condition
- New
- SKU
- V9783834930095
- ISBN
- 9783834930095
Paperback
Condition: New
€ 47.48
€ 47.48
Hardback. Num Pages: 224 pages. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Permuted Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781682611371
- ISBN
- 9781682611371
Hardback
Condition: New
€ 27.99€ 22.74
€ 27.99
€ 22.74
Paperback. Num Pages: 208 pages. BIC Classification: KJN; KJP; VSC. Category: (P) Professional & Vocational. Dimension: 217 x 140 x 19. Weight in Grams: 280.
- Publisher
- John Wiley and Sons Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086365
- ISBN
- 9780857086365
Paperback
Condition: New
€ 17.99€ 15.47
€ 17.99
€ 15.47
Hardcover. Num Pages: 176 pages. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 156 x 230 x 17. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781633213210
- ISBN
- 9781633213210
Hardback
Condition: New
€ 253.11€ 170.94
€ 253.11
€ 170.94
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 15.00
€ 19.99
€ 15.00
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834941206
- ISBN
- 9783834941206
Paperback
Condition: New
€ 91.78
€ 91.78
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 19.00€ 16.77
€ 19.00
€ 16.77
Paperback. Beginning with the assumption that readers have already developed a basic capacity to argue, this book offers a practical guidance for determining the fundamental issues that make up a controversy and what expectations public audiences will have for advocacy based on the issues and the burdens of advocates challenging or defending the status quo. Num Pages: 164 pages. BIC Classification: CF; GTC; JPA; JPP; JPQB; KJB; KJU. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 11. Weight in Grams: 276.
- Publisher
- Peter Lang Publishing Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st New edition
- Condition
- New
- SKU
- V9781433111679
- ISBN
- 9781433111679
Paperback
Condition: New
€ 41.21
€ 41.21
Hardcover. Philip Coltoff spent forty years working with the Children's Aid Society in New York City, serving as its leader for almost 25 of those years. There is no question that he knows about nonprofit leadership and the challenges of change. Num Pages: 188 pages. BIC Classification: KJMB; KJVX. Category: (P) Professional & Vocational. Dimension: 214 x 138 x 20. Weight in Grams: 296.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st
- Number of pages
- 188
- Condition
- New
- SKU
- V9780470615218
- ISBN
- 9780470615218
Hardback
Condition: New
€ 30.99€ 30.86
€ 30.99
€ 30.86
Paperback. This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. Series: Theories of Strategic Management S. Num Pages: 160 pages, 5. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 152 x 230 x 10. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781405124706
- ISBN
- 9781405124706
Paperback
Condition: New
€ 44.99€ 34.49
€ 44.99
€ 34.49
Hardcover. "Value at Risk" (VAR) is a modeling method used to determine how much money an organization is putting at risk through its trading activities. Here, Philip Best, an expert on the subject, offers a comprehensive and detailed discussion on the many aspects of VAR. Series: Wiley Financial Engineering. Num Pages: 222 pages, glossary. BIC Classification: KFFM; KJMV1. Category: (P) Professional & Vocational. Dimension: 231 x 162 x 18. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780471972051
- ISBN
- 9780471972051
Hardback
Condition: New
€ 141.26
€ 141.26
Hardcover. Philip Crosby has emerged as one of the century's greatest management thinkers. Now, in this autobiography, he shares the ideas and insights he's gathered over the course of an eventful, 40 career. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMQ. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 25. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 272
- Condition
- New
- SKU
- V9780787947026
- ISBN
- 9780787947026
Hardback
Condition: New
€ 42.07
€ 42.07
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 255 x 180 x 10. Weight in Grams: 267.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787909420
- ISBN
- 9780787909420
Paperback
Condition: New
€ 23.99€ 19.33
€ 23.99
€ 19.33
Paperback. Editor(s): Breedon, Philip. Num Pages: 140 pages, biography. BIC Classification: AK; KJMV6; TBD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer London Ltd United Kingdom
- Number of pages
- 140
- Condition
- New
- SKU
- V9781447159469
- ISBN
- 9781447159469
Paperback
Condition: New
€ 184.14
€ 184.14
Paperback. Num Pages: 425 pages, 4 black & white illustrations, 253 colour illustrations, biography. BIC Classification: KJE; UL; UMZ. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 23. Weight in Grams: 854.
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781484222911
- ISBN
- 9781484222911
Paperback
Condition: New
€ 83.34
€ 83.34