Business & management
Results 8721 - 8740 of 20584
Business & management
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781783534968
- ISBN
- 9781783534968
Paperback
Condition: New
€ 70.94
€ 70.94
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.49
€ 40.99
€ 31.49
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 77.23€ 69.44
€ 77.23
€ 69.44
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.15
€ 50.15
Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
- Publisher
- Kogan Page Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466763
- ISBN
- 9780749466763
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 22.06
€ 26.99
€ 22.06
Paperback. If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. Num Pages: 188 pages, Illustrations (some col.). BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 188
- Condition
- New
- SKU
- V9781841127828
- ISBN
- 9781841127828
Paperback
Condition: New
€ 26.99€ 21.70
€ 26.99
€ 21.70
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 134
- Condition
- New
- SKU
- V9781430251132
- ISBN
- 9781430251132
Paperback
Condition: New
€ 47.49
€ 47.49
Hardback.
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118862070
- ISBN
- 9781118862070
Hardback
Condition: New
€ 30.99€ 24.01
€ 30.99
€ 24.01
Hardback. The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. Num Pages: 256 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 162 x 318 x 20. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278665
- ISBN
- 9781119278665
Hardback
Condition: New
€ 30.99€ 21.87
€ 30.99
€ 21.87
Paperback. Series: Management in General Practice S. Num Pages: 136 pages, 0. BIC Classification: KJ; MBPC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 7. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- BMJ Publishing Group United Kingdom
- Edition
- 1st Edition
- Number of pages
- 136
- Condition
- New
- SKU
- V9780727910370
- ISBN
- 9780727910370
Paperback
Condition: New
€ 58.34
€ 58.34
Paperback. Like your office's fed-up printer, this book is filled with enough lively banter to boost your Monday-thru-Friday fun for the next few years. This pocket-sized collection of activities includes advice on how to pull a sickie, ways to annoy your boss (without getting fired) and how to create works of art using office stationery. Num Pages: 144 pages. BIC Classification: KJW; WH. Category: (G) General (US: Trade). Dimension: 116 x 138 x 15. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Prion Books Ltd
- Condition
- New
- SKU
- 9781853759659
- ISBN
- 9781853759659
Paperback
Condition: New
€ 7.99€ 4.99
€ 7.99
€ 4.99
Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 605
- Condition
- New
- SKU
- V9783319377582
- ISBN
- 9783319377582
Paperback
Condition: New
€ 98.17
€ 98.17
Hardback. A marketing manual devoted to: the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, the space sector: suppliers, integrators, and service providers. It presents the marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. Num Pages: 536 pages, biography. BIC Classification: KJMV7; KNGV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 38. Weight in Grams: 992.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781402071515
- ISBN
- 9781402071515
Hardback
Condition: New
€ 251.32
€ 251.32
Hardback. Editor(s): Rietveld, Malan; Toledano, Perrine. Num Pages: 304 pages, 20 black & white illustrations. BIC Classification: KCM; KFFD1; KJC; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Columbia University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780231177504
- ISBN
- 9780231177504
Hardback
Condition: New
€ 73.68€ 56.67
€ 73.68
€ 56.67
Paperback. Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples. Series: The Jossey-Bass Nonprofit Guidebook Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJVX. Category: (P) Professional & Vocational. Dimension: 273 x 202 x 20. Weight in Grams: 904.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118543665
- ISBN
- 9781118543665
Paperback
Condition: New
€ 49.62
€ 49.62
Paperback. Offering an approach to mission-based strategic planning, this title includes an step-by-step approach to selecting and implementing fundraising strategies, along with a CD. The worksheets in the Cd can be reused each time the strategic plan is revisited, to enable electing and crafting strategic plans on the page, and analyze the results. Num Pages: 160 pages, Ill. BIC Classification: JKSN1; KJC; KJVX. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 11. Weight in Grams: 464.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787956745
- ISBN
- 9780787956745
Paperback
Condition: New
€ 47.25
€ 47.25
Hardcover. In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. Series: The Mal Warwick Fundraising Series. Num Pages: 320 pages, black & white illustrations. BIC Classification: JKSN1; KJMV1; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 160 x 27. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780787949945
- ISBN
- 9780787949945
Hardback
Condition: New
€ 53.81
€ 53.81