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Business & management

Results 7057 - 7080 of 9389

Business & management

Hardcover. Num Pages: 176 pages. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 156 x 230 x 17. Weight in Grams: 408.
Format
Hardback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781633213210
ISBN
9781633213210
Hardback
Condition: New

€ 251.97
€ 171.26

Paperback. Num Pages: 208 pages. BIC Classification: KJN; KJP; VSC. Category: (P) Professional & Vocational. Dimension: 217 x 140 x 19. Weight in Grams: 280.
Publisher
John Wiley and Sons Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780857086365
ISBN
9780857086365
Paperback
Condition: New

€ 17.99
€ 15.52

Paperback. This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Series: Portable MBA Series. Num Pages: 304 pages, glossary. BIC Classification: KC; KJMD; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 190 x 16. Weight in Grams: 556.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780471595267
ISBN
9780471595267
Paperback
Condition: New

€ 53.24
€ 45.88

Paperback. Series: The FT Guides. Num Pages: 184 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 213 x 139 x 13. Weight in Grams: 288.
Format
Paperback
Publication date
2011
Publisher
Financial Times/ Prentice Hall
Edition
01st Edition
Condition
New
SKU
V9780273757993
ISBN
9780273757993
Paperback
Condition: New

€ 23.99
€ 23.31

Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Number of pages
240
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118496404
ISBN
9781118496404
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 60.10

Hardcover. Understand the next level of marketing

The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598825
ISBN
9780470598825
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781292089584
ISBN
9781292089584
Paperback
Condition: New

€ 88.33

Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
6th
Condition
New
SKU
V9781292093147
ISBN
9781292093147
Paperback
Condition: New

€ 88.33

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.08

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 35.99
€ 28.78

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 44.99
€ 34.47

Hardcover. .
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2001
Condition
New
SKU
V9781578516001
ISBN
9781578516001
Hardback
Condition: New

€ 40.99
€ 36.35

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319206059
ISBN
9783319206059
Hardback
Condition: New

€ 65.05
€ 24.90

Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Edition
New edition
Condition
New
SKU
V9780684860473
ISBN
9780684860473
Paperback
Condition: New

€ 19.99
€ 14.51

Hardcover. In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 28. Weight in Grams: 596.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780471476115
ISBN
9780471476115
Hardback
Condition: New

€ 45.99
€ 35.42

Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471646563
ISBN
9780471646563
Hardback
Condition: New

€ 35.99
€ 28.78

Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780471650225
ISBN
9780471650225
Hardback
Condition: New

€ 33.99
€ 26.68

Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118206683
ISBN
9781118206683
Hardback
Condition: New

€ 30.99
€ 24.02

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.98

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.52

Paperback. Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovation, entrepreneurship, geography and growth. Expert contributions provide a thorough roadmap of the developments in research at the interface of these themes. Series: Surveys of Recent Research in Economics. Num Pages: 208 pages, Illustrations. BIC Classification: KCG; KJD; KJH; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 173 x 11. Weight in Grams: 414.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118427286
ISBN
9781118427286
Paperback
Condition: New

€ 29.51

Hardback. Series: Organizing for Sustainable Effectiveness. Num Pages: 270 pages. BIC Classification: KJU. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 159 x 29. Weight in Grams: 614.
Format
Hardback
Publication date
2013
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
270
Condition
New
SKU
V9781781908860
ISBN
9781781908860
Hardback
Condition: New

€ 136.28

Hardcover. Become a High Efficiency Analytic Decision maker. Num Pages: 288 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 168 x 242 x 32. Weight in Grams: 504.
Format
Hardback
Publication date
2015
Publisher
Liveright
Edition
1st Edition
Condition
New
SKU
V9780871407887
ISBN
9780871407887
Hardback
Condition: New

€ 27.99
€ 24.81

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