Business & management
Results 8361 - 8380 of 11131
Business & management
Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 206
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471455165
- ISBN
- 9780471455165
Hardback
Condition: New
€ 43.99€ 33.89
€ 43.99
€ 33.89
Hardcover. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2001
- Condition
- New
- SKU
- V9781578516001
- ISBN
- 9781578516001
Hardback
Condition: New
€ 40.99€ 35.96
€ 40.99
€ 35.96
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319206059
- ISBN
- 9783319206059
Hardback
Condition: New
€ 64.67€ 24.70
€ 64.67
€ 24.70
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 19.99€ 14.40
€ 19.99
€ 14.40
Hardcover. In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471476115
- ISBN
- 9780471476115
Hardback
Condition: New
€ 44.99€ 34.71
€ 44.99
€ 34.71
Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471646563
- ISBN
- 9780471646563
Hardback
Condition: New
€ 35.99€ 28.22
€ 35.99
€ 28.22
Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780471650225
- ISBN
- 9780471650225
Hardback
Condition: New
€ 33.99€ 26.36
€ 33.99
€ 26.36
Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118206683
- ISBN
- 9781118206683
Hardback
Condition: New
€ 29.99€ 23.54
€ 29.99
€ 23.54
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 24.50
€ 31.99
€ 24.50
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 36.99€ 26.99
€ 36.99
€ 26.99
Paperback. Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovation, entrepreneurship, geography and growth. Expert contributions provide a thorough roadmap of the developments in research at the interface of these themes. Series: Surveys of Recent Research in Economics. Num Pages: 208 pages, Illustrations. BIC Classification: KCG; KJD; KJH; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 173 x 11. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118427286
- ISBN
- 9781118427286
Paperback
Condition: New
€ 28.82
€ 28.82
Hardback. Series: Organizing for Sustainable Effectiveness. Num Pages: 270 pages. BIC Classification: KJU. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 159 x 29. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 270
- Condition
- New
- SKU
- V9781781908860
- ISBN
- 9781781908860
Hardback
Condition: New
€ 133.36
€ 133.36
Hardcover. Become a High Efficiency Analytic Decision maker. Num Pages: 288 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 168 x 242 x 32. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Liveright
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780871407887
- ISBN
- 9780871407887
Hardback
Condition: New
€ 27.99€ 24.26
€ 27.99
€ 24.26
Hardback. Series: Bloomberg Financial. Num Pages: 336 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119370062
- ISBN
- 9781119370062
Hardback
Condition: New
€ 64.95
€ 64.95
Hardcover. The third title from Executive Development from IMD is devoted to Accelerating International Growth, one of todaya s most crucial business challenges. Series: IMD Executive Development Series. Num Pages: 280 pages, illustrations. BIC Classification: KJM; KJVG. Category: (P) Professional & Vocational. Dimension: 233 x 161 x 21. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471496595
- ISBN
- 9780471496595
Hardback
Condition: New
€ 50.18
€ 50.18
Hardback. Management Consultancy is the definitive reference guide for all management consultants. Num Pages: 480 pages, Illustrations. BIC Classification: KJL; KJM. Category: (P) Professional & Scholarly; (U) Tertiary Education (US: College). Dimension: 243 x 166 x 34. Weight in Grams: 920.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 480
- Format
- Hardback
- Publication date
- 2001
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749436537
- ISBN
- 9780749436537
Hardback
Condition: New
€ 70.55€ 68.76
€ 70.55
€ 68.76
Paperback. A complete college course in "Real World Business" in under two hours.. A must read for anyone who wants to look intelligent in a job interview. Num Pages: 274 pages. BIC Classification: KC; KJ. Category: (G) General (US: Trade). Dimension: 216 x 141 x 17. Weight in Grams: 272.
- Publisher
- John Hunt Publishing United Kingdom
- Number of pages
- 274
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9781782790341
- ISBN
- 9781782790341
Paperback
Condition: New
€ 25.99€ 22.54
€ 25.99
€ 22.54
Paperback. Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This book contains an usable approach based on the mnemonic DASH, standing for the four critical components needed by writers, working under pressure. Num Pages: 208 pages. BIC Classification: CBW; KJP. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 14. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Amacom United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780814414859
- ISBN
- 9780814414859
Paperback
Condition: New
€ 18.99€ 18.46
€ 18.99
€ 18.46
Paperback. Presents a fast track route to motivating individuals and teams. This title covers the key areas of motivation, from the development of academic theories and celebrated workplace experiments to the contemporary dilemmas caused by restructuring and job insecurity. Series: ExpressExec S. Num Pages: 122 pages. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 124 x 9. Weight in Grams: 126.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122090
- ISBN
- 9781841122090
Paperback
Condition: New
€ 14.99€ 13.36
€ 14.99
€ 13.36
Paperback. Covering the key challenges of people management, this title provides examples and lessons from some of the world's most successful people businesses, including IBM Europe, Southwest Airlines, and Parker Hannifin. It also offers ideas from the smartest thinkers, including Jeffrey Pfeffer, Mark Huselid, David Ulrich, and Leif Edvinsson. Series: ExpressExec S. Num Pages: 124 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 154 x 8. Weight in Grams: 212.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841122113
- ISBN
- 9781841122113
Paperback
Condition: New
€ 14.99€ 13.36
€ 14.99
€ 13.36