Business & management
Results 18889 - 18912 of 20587
Business & management
Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Kogan Page
- Condition
- New
- SKU
- V9780749450113
- ISBN
- 9780749450113
Hardback
Condition: New
€ 31.99€ 28.70
€ 31.99
€ 28.70
Paperback. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9781576754047
- ISBN
- 9781576754047
Paperback
Condition: New
€ 24.99€ 21.23
€ 24.99
€ 21.23
Hardback. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 165 x 23. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461812
- ISBN
- 9780749461812
Hardback
Condition: New
€ 40.56
€ 40.56
Paperback. Examines the work of artists who explore specific strategies of branding and presentation in their response to the pervasively commoditized environment. This work represents a range of media: sculpture, video, installation, sound, painting, and photography. Num Pages: 112 pages, 34 color illus.,. BIC Classification: ACXJ; AG; KJMV7. Category: (G) General (US: Trade). Dimension: 247 x 187 x 11. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Krannert Art Museum,US United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9781883015381
- ISBN
- 9781883015381
Paperback
Condition: New
€ 42.99€ 38.32
€ 42.99
€ 38.32
Hardcover. Series: Reinventing work. Num Pages: 228 pages, Ill. BIC Classification: KJM; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 178 x 113 x 20. Weight in Grams: 256.
- Publisher
- Alfred A. Knopf United States
- Number of pages
- 228
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780375407727
- ISBN
- 9780375407727
Hardback
Condition: New
€ 29.99€ 22.36
€ 29.99
€ 22.36
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138736016
- ISBN
- 9781138736016
Hardback
Condition: New
€ 27.99€ 6.47
€ 27.99
€ 6.47
Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780470028353
- ISBN
- 9780470028353
Hardback
Condition: New
€ 42.99€ 33.55
€ 42.99
€ 33.55
Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
- Publisher
- Kogan Page Ltd
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462871
- ISBN
- 9780749462871
Paperback
Condition: New
€ 33.99€ 28.94
€ 33.99
€ 28.94
Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 178
- Condition
- New
- SKU
- V9780470862117
- ISBN
- 9780470862117
Hardback
Condition: New
€ 42.99€ 33.28
€ 42.99
€ 33.28
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824479597
- ISBN
- 9783824479597
Paperback
Condition: New
€ 64.53
€ 64.53
Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749460570
- ISBN
- 9780749460570
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650139
- ISBN
- 9781632650139
Paperback
Condition: New
€ 18.99€ 18.04
€ 18.99
€ 18.04
Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470575420
- ISBN
- 9780470575420
Hardback
Condition: New
€ 44.99€ 38.93
€ 44.99
€ 38.93
Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 174
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137019486
- ISBN
- 9781137019486
Hardback
Condition: New
€ 63.83
€ 63.83
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.34
€ 33.99
€ 24.34
Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471736
- ISBN
- 9780749471736
Paperback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.08
€ 8.99
€ 8.08
Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 200
- Condition
- New
- SKU
- V9783824407897
- ISBN
- 9783824407897
Paperback
Condition: New
€ 75.16
€ 75.16
Hardcover. People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively. Num Pages: 218 pages, Illustrations. BIC Classification: KJD; KJMV6. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 22. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470643594
- ISBN
- 9780470643594
Hardback
Condition: New
€ 34.99€ 27.72
€ 34.99
€ 27.72
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 35.99€ 30.97
€ 35.99
€ 30.97
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 147.21
€ 147.21
Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2016
- Edition
- Pck Pap/Ps
- Condition
- New
- SKU
- V9781501318436
- ISBN
- 9781501318436
Paperback
Condition: New
€ 88.81€ 79.92
€ 88.81
€ 79.92
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88