Business & management
Results 20113 - 20136 of 20579
Business & management
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 64.07
€ 64.07
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 123.99
€ 123.99
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.35
€ 19.99
€ 17.35
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.72
€ 297.72
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 48.99€ 41.04
€ 48.99
€ 41.04
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 192.20
€ 192.20
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 141.08
€ 141.08
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 51.10€ 40.41
€ 51.10
€ 40.41
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 43.99€ 31.03
€ 43.99
€ 31.03
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 113.16
€ 113.16
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 91.37
€ 91.37
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 160.42€ 109.50
€ 160.42
€ 109.50
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 32.99€ 27.80
€ 32.99
€ 27.80
Hardcover. This is the author's autobiographical collection of stories and vignettes representing a social portrait of his life and times. He reflects and refracts the realities of interwar Europe, the New Deal years and America after the War. Series: Trailblazers. Num Pages: 352 pages, black & white illustrations. BIC Classification: 1D; 1KBB; BGB; HBG; HBLW; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 232 x 159 x 30. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- New ed
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471247395
- ISBN
- 9780471247395
Hardback
Condition: New
€ 68.92€ 57.77
€ 68.92
€ 57.77
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 24 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 278 x 161 x 4. Weight in Grams: 96.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 24
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787939793
- ISBN
- 9780787939793
Paperback
Condition: New
€ 39.65
€ 39.65
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 16 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 219 x 279 x 5. Weight in Grams: 66.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 16
- Condition
- New
- SKU
- V9780787939809
- ISBN
- 9780787939809
Paperback
Condition: New
€ 27.99€ 27.47
€ 27.99
€ 27.47
Paperback. * Takes a practical look at the impact and role of women in organizations. * Highlights the various initiatives orgainzations have implemented to support womena s careers. * Contributions come from leading scholars, researchers and human resource professionals. . Editor(s): Burke, Professor Ronald J.; Nelson, Debra L. Num Pages: 368 pages, 17. BIC Classification: JFSJ1; KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 27. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780631223900
- ISBN
- 9780631223900
Paperback
Condition: New
€ 44.99€ 34.21
€ 44.99
€ 34.21
Advancing the U.S. Air Force's Force-Development Initiative
Moore, S Craig; Brauner, Marygail; Moore, Cra...
Paperback / so. Num Pages: 56 pages, illustrations. BIC Classification: HBW; JPHC; JWK; KJMV2; TTM. Category: (G) General (US: Trade). Dimension: 230 x 154 x 4. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- RAND United States
- Number of pages
- 56
- Condition
- New
- SKU
- V9780833040121
- ISBN
- 9780833040121
Paperback
Condition: New
€ 24.65
€ 24.65
Hardcover. This volume of Research Methodology in Strategy and Management reflects a diversity of Africa-born authors in the mainland and diaspora, as well as non-Africans whose research focus on Africa, it offers high impact research that makes a major contribution in advancing management education and knowledge in Africa. Editor(s): Zoogah, David B. Series: Research Methodology in Strategy and Management. Num Pages: 200 pages. BIC Classification: 1H; GPS; KJC. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 22. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414900
- ISBN
- 9781784414900
Hardback
Condition: New
€ 133.86
€ 133.86
Hardback. Presents a series of perspectives that evaluate the merits of and potential for establishing institutionalized social valuation protocols within university settings. This title offers a comprehensive overview of the literature that addresses issues related to assessing the social value of university innovations. Editor(s): Libecap, Gary D. Series: Advances in the Study of Entrepreneurship, Innovation and Economic Growth. Num Pages: 290 pages, Illustrations. BIC Classification: KJH; PDG. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 152 x 28. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 290
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848554665
- ISBN
- 9781848554665
Hardback
Condition: New
€ 120.98
€ 120.98
Hardback. Ownership and decision-making are key issues in current debates among corporate, labor, and policy leaders. This volume contains cutting-edge research on the causes and effects of financial and decision-making participation around the globe, plus theory and thought pieces on the meaning and value of employee ownership in a rapidly changing world Editor(s): Kruse, Doug. Series: Advances in the Economic Analysis of Participatory & Labor-Managed Firms. Num Pages: 424 pages. BIC Classification: KCD; KJVW. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 39. Weight in Grams: 772.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 300
- Condition
- New
- SKU
- V9781781907504
- ISBN
- 9781781907504
Hardback
Condition: New
€ 165.12
€ 165.12
Hardback. With the financial crisis and Great Recession, some economists have begun to question the orthodox approach to production and capital/labor relations over the years. This orthodoxy thrown into question due to concerns of poor corporate decision-making, corporate capture of regulators, perceived rewards for failure, and uneven productivity growth. Editor(s): Bryson, Alex. Series Editor(s): Kato, Takao. Series: Advances in the Economic Analysis of Participatory & Labor-Managed Firms. Num Pages: 367 pages. BIC Classification: KCF; KJMV2; KJVW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 36. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 367
- Condition
- New
- SKU
- V9781781902202
- ISBN
- 9781781902202
Hardback
Condition: New
€ 155.21
€ 155.21
Hardcover. Contains a stimulating collection of original papers spanning a variety of topics. This title contains three papers on the subject of job design and organizational performance, covering the determinants of multiskilling from a theoretical perspective and also the empirical effect of multiskilling and teams on financial performance. Editor(s): DeVaro, Jed. Series Editor(s): Bryson, Alex; Kato, Takao. Series: Advances in the Economic Analysis of Participatory & Labor-Managed Firms. Num Pages: 303 pages, black & white tables, figures. BIC Classification: KCF; KJMV2; KJVW. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 590.
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 303
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780857247599
- ISBN
- 9780857247599
Hardback
Condition: New
€ 141.87
€ 141.87
Paperback / so. Editor(s): Muhlbacher, Hans; Flipo, Jean-Paul. Series: Fokus Dienstleistungsmarketing. Num Pages: 235 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 235
- Condition
- New
- SKU
- V9783824465088
- ISBN
- 9783824465088
Paperback
Condition: New
€ 58.62
€ 58.62