Business & management
Results 4825 - 4848 of 20581
Business & management
Paperback. .
- Publisher
- Longman Higher Education Division (a Pearson
- Format
- Paperback
- Publication date
- 1996
- Condition
- New
- SKU
- V9780004990378
- ISBN
- 9780004990378
Paperback
Condition: New
€ 101.00€ 63.42
€ 101.00
€ 63.42
Hardback. Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Editor(s): Tsiotsou, Rodoula H.; Goldsmith, Ronald E. Num Pages: 434 pages, Illustrations. BIC Classification: KJMV7; KNSG. Category: (P) Professional & Vocational. Dimension: 246 x 169 x 28. Weight in Grams: 810.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 434
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780520704
- ISBN
- 9781780520704
Hardback
Condition: New
€ 96.04
€ 96.04
Paperback. "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area. Num Pages: 288 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 18. Weight in Grams: 538.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd
- Condition
- New
- SKU
- V9780470028803
- ISBN
- 9780470028803
Paperback
Condition: New
€ 65.33
€ 65.33
Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470689752
- ISBN
- 9780470689752
Paperback
Condition: New
€ 68.35
€ 68.35
Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2007
- Edition
- European
- Condition
- New
- SKU
- V9780470059869
- ISBN
- 9780470059869
Paperback
Condition: New
€ 70.89
€ 70.89
Paperback. The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. Editor(s): Tollin, Karin; Caru, Antonella. Num Pages: 464 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 170 x 243 x 26. Weight in Grams: 774.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470694275
- ISBN
- 9780470694275
Paperback
Condition: New
€ 70.89
€ 70.89
Paperback. Num Pages: 528 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Cengage Learning, Inc
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781305502338
- ISBN
- 9781305502338
Paperback
Condition: New
€ 182.77
€ 182.77
Paperback. This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area. Num Pages: 848 pages, 90 colour photographs, 80 figures and tables. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 196 x 36. Weight in Grams: 1750.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 846
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199216468
- ISBN
- 9780199216468
Paperback
Condition: New
€ 106.52
€ 106.52
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781138849242
- ISBN
- 9781138849242
Paperback
Condition: New
€ 85.55€ 54.20
€ 85.55
€ 54.20
Paperback. This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Num Pages: 264 pages, 50 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 246 x 173 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781405111812
- ISBN
- 9781405111812
Paperback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Hardback. Num Pages: 896 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781305502147
- ISBN
- 9781305502147
Hardback
Condition: New
€ 276.93
€ 276.93
Paperback. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). .
- Publisher
- Cengage Learning EMEA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 8th edition
- Condition
- New
- SKU
- V9781473726338
- ISBN
- 9781473726338
Paperback
Condition: New
€ 68.13
€ 68.13
Paperback. .
- Publisher
- Pearson
- Format
- Paperback
- Publication date
- 2016
- Edition
- 16th edition
- Condition
- New
- SKU
- V9781292164977
- ISBN
- 9781292164977
Paperback
Condition: New
€ 97.71
€ 97.71
Hardback. The fundamental reason for the existence of any manufacturing organization is to generate wealth by adding value to the products and services it offers. This book brings together the works of researchers to present state-of-the-art research and development on 'the strategic management of the manufacturing value chain' in the broadest sense. Series: IFIP Advances in Information and Communication Technology. Num Pages: 662 pages, biography. BIC Classification: KJMV5; KJQ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 36. Weight in Grams: 1105.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 662
- Condition
- New
- SKU
- V9780412827105
- ISBN
- 9780412827105
Hardback
Condition: New
€ 244.84
€ 244.84
Paperback. This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions. Num Pages: 256 pages, 30 illustrations, bibliography, index. BIC Classification: KJM; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 174 x 14. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780632049998
- ISBN
- 9780632049998
Paperback
Condition: New
€ 94.75
€ 94.75
Paperback. Suitable for those studying theories and views on strategic management, this title provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Num Pages: 348 pages, black & white illustrations, black & white tables, maps, figures. BIC Classification: KJC; KNSG; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 245 x 189 x 17. Weight in Grams: 642.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 350
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780750665223
- ISBN
- 9780750665223
Paperback
Condition: New
€ 71.73
€ 71.73
Paperback. Award winning author Kim Warren presents his new book: Strategic Management Dynamics - a complete framework in the field of Strategic Management. Strategic Management Dynamics builds on, and goes substantially beyond the existing strategy textbooks with its focus on understanding and managing how organisations perform over time. Num Pages: 720 pages, black & white tables, figures. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 32. Weight in Grams: 1468.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470060674
- ISBN
- 9780470060674
Paperback
Condition: New
€ 77.83
€ 77.83
Paperback. Num Pages: 576 pages. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 246 x 189 x 30. Weight in Grams: 1092.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292078748
- ISBN
- 9781292078748
Paperback
Condition: New
€ 96.58
€ 96.58
Hardback. Num Pages: 696 pages, illustrations. BIC Classification: KJC; KJMD. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 28. Weight in Grams: 1565.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Pearson Education (US) United States
- Edition
- 16 ed
- Number of pages
- 696
- Condition
- New
- SKU
- V9780134167848
- ISBN
- 9780134167848
Hardback
Condition: New
€ 278.23
€ 278.23
Paperback. * New text bringing text and cases together for ease of use. * Based on highly successful previous editions of Business Policy and cases in Business Policy. * Thoroughly revised, updated, tested and accessible materials. * Part of a major new pack of teaching materials. . Num Pages: 512 pages, 0. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 29. Weight in Grams: 894.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 3 Rev ed
- Number of pages
- 512
- Condition
- New
- SKU
- V9780631201045
- ISBN
- 9780631201045
Paperback
Condition: New
€ 94.14€ 74.99
€ 94.14
€ 74.99
Hardback. This is a work on strategic management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments, upon what determines success, and an approach to modelling strategic capability and strategic choice. Num Pages: 245 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 141 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 245
- Condition
- New
- SKU
- V9780333196861
- ISBN
- 9780333196861
Hardback
Condition: New
€ 217.20
€ 217.20
Hardcover. Designed for general managers who have or will have overall responsibility for a business. This book provides a set of frameworks, tools, and concepts to build this capability. It also offers insights into organizations and strategy that helps general managers make strategic thinking in their firms pervasive, effective, and rewarding. Num Pages: 464 pages, Illustrations (some col.). BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 243 x 199 x 22. Weight in Grams: 856.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470009475
- ISBN
- 9780470009475
Hardback
Condition: New
€ 236.79
€ 236.79
Hardback. This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. Num Pages: 270 pages, 1, black & white illustrations. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 22. Weight in Grams: 462.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 270
- Format
- Hardback
- Publication date
- 2007
- Edition
- First Edition
- Condition
- New
- SKU
- V9780230525481
- ISBN
- 9780230525481
Hardback
Condition: New
€ 102.87
€ 102.87
Hardcover.
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors
What's even harder than creating a breakthrough strategy? Making it stick. Num Pages: 256 pages, Illustrations. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 18. Weight in Grams: 454.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470540695
- ISBN
- 9780470540695
Hardback
Condition: New
€ 33.99€ 26.71
€ 33.99
€ 26.71