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Business & management
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Business & management
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 47.45
€ 47.45
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 44.99€ 37.05
€ 44.99
€ 37.05
Hardcover. Unlock the secret to creating maximum business value from technology Filled with case studies from leading C-level executives to illustrate concepts discussed, Breakthrough IT is a revolutionary approach to reshaping the corporate information technology function. Num Pages: 240 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470124840
- ISBN
- 9780470124840
Hardback
Condition: New
€ 49.99€ 39.21
€ 49.99
€ 39.21
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Paperback. Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJN. Category: (P) Professional & Vocational. Dimension: 233 x 161 x 17. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470631409
- ISBN
- 9780470631409
Paperback
Condition: New
€ 56.51
€ 56.51
Hardcover. Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level. With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. Num Pages: 224 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 24. Weight in Grams: 512.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470840962
- ISBN
- 9780470840962
Hardback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
Paperback. Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Num Pages: 296 pages. BIC Classification: KJC; KJH; KJMV7. Category: (G) General (US: Trade). Dimension: 229 x 163 x 21. Weight in Grams: 365. How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. 288 pages, Illustrationsstrations. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys. Cateogry: (G) General (US: Trade). BIC Classification: KJC; KJH; KJMV7. Dimension: 229 x 163 x 21. Weight: 352.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Condition
- New
- SKU
- V9781857885811
- ISBN
- 9781857885811
Paperback
Condition: New
€ 17.99€ 13.39
€ 17.99
€ 13.39
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 35.99€ 28.79
€ 35.99
€ 28.79
Paperback. Num Pages: 208 pages, 7. BIC Classification: JHBL; KJMV2. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 13. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Cornell University Press United States
- Edition
- Second
- Number of pages
- 208
- Condition
- New
- SKU
- V9780801489983
- ISBN
- 9780801489983
Paperback
Condition: New
€ 34.99€ 31.94
€ 34.99
€ 31.94
Paperback. Num Pages: 168 pages, , black & white illustrations. BIC Classification: KJ; VS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 238.
- Publisher
- Manor House Publishing Inc
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781988058139
- ISBN
- 9781988058139
Paperback
Condition: New
€ 26.99€ 18.93
€ 26.99
€ 18.93
Hardcover. Presents a performance model that helps your company break away from the competition. This book offers an approach to organizational learning that aims to speed up the learning process and help any company save on their two most valuable resources - time and money. Num Pages: 160 pages, Ill. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 219 x 144 x 17. Weight in Grams: 291.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787961640
- ISBN
- 9780787961640
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Hardcover. New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations a number that hasn't changed in over 30 years. Num Pages: 208 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118062548
- ISBN
- 9781118062548
Hardback
Condition: New
€ 33.99€ 26.89
€ 33.99
€ 26.89
Paperback. Praise for Break Down Your Money "Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk about what your goals should be. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 12. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781118849927
- ISBN
- 9781118849927
Paperback
Condition: New
€ 31.99€ 24.88
€ 31.99
€ 24.88
Paperback. Editor(s): Bakker, Niels. Num Pages: 87 pages, illustrations. BIC Classification: 1FKA; 1KLSB; TV. Category: (G) General (US: Trade). Dimension: 225 x 152 x 7. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Nova Science Pub Inc
- Number of pages
- 87
- Condition
- New
- SKU
- V9781628081015
- ISBN
- 9781628081015
Paperback
Condition: New
€ 100.54€ 70.23
€ 100.54
€ 70.23
Paperback. Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Num Pages: 288 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 158 x 23. Weight in Grams: 398.
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780749465049
- ISBN
- 9780749465049
Paperback
Condition: New
€ 33.99€ 28.82
€ 33.99
€ 28.82
Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749475444
- ISBN
- 9780749475444
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover. An important business book that shows managers and companies how to survive and succeed in today's turbulent times. Num Pages: 240 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 240 x 166 x 20. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 240
- Condition
- New
- SKU
- V9780985286408
- ISBN
- 9780985286408
Hardback
Condition: New
€ 26.99€ 20.61
€ 26.99
€ 20.61
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473919525
- ISBN
- 9781473919525
Paperback
Condition: New
€ 42.99€ 40.79
€ 42.99
€ 40.79
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 48.72
€ 48.72
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.78
€ 11.99
€ 10.78
Paperback.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273719953
- ISBN
- 9780273719953
Paperback
Condition: New
€ 28.07
€ 28.07
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 59.15€ 54.69
€ 59.15
€ 54.69
Paperback. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 95
- Condition
- New
- SKU
- V9781616685942
- ISBN
- 9781616685942
Paperback
Condition: New
€ 50.86€ 40.57
€ 50.86
€ 40.57
Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756317
- ISBN
- 9781118756317
Hardback
Condition: New
€ 33.99€ 26.68
€ 33.99
€ 26.68