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Business & management
Results 8689 - 8712 of 9400
Business & management
Paperback. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781119143215
- ISBN
- 9781119143215
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 26.99€ 20.57
€ 26.99
€ 20.57
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.43
€ 33.99
€ 33.43
Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787963941
- ISBN
- 9780787963941
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Wiley
- Condition
- New
- SKU
- 9781118103524
- ISBN
- 9781118103524
Hardback
Condition: New
€ 29.99€ 19.04
€ 29.99
€ 19.04
Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118336038
- ISBN
- 9781118336038
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.36
€ 34.99
€ 25.36
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.09
€ 25.99
€ 21.09
Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086426
- ISBN
- 9780857086426
Paperback
Condition: New
€ 13.59
€ 13.59
Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 1995
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471948391
- ISBN
- 9780471948391
Paperback
Condition: New
€ 71.45
€ 71.45
Hardback. What is a boundary? Simply put, a boundary is a property line that defines ownership, and responsibility. Beginning with a lucid description of how brains actually work, the author applies those principles to the critical aspects of a leader's work: how to manage teams, coach direct reports, and instill an organization with values and culture. Num Pages: 272 pages. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 235 x 163 x 24. Weight in Grams: 436.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780062206336
- ISBN
- 9780062206336
Hardback
Condition: New
€ 25.99€ 17.37
€ 25.99
€ 17.37
Paperback. Looks at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. This title provides insights into why some public initiatives work while others are hobbled by pitfalls, and offers suggestions for how public ventures should be implemented. Series: The Kauffman Foundation Series on Innovation and Entrepreneurship. Num Pages: 240 pages, 2 halftones. 9 line illus. 4 tables. BIC Classification: KCP; KFF; KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 17. Weight in Grams: 388.
- Publisher
- Princeton University Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691154534
- ISBN
- 9780691154534
Paperback
Condition: New
€ 24.99€ 18.86
€ 24.99
€ 18.86
Hardcover. The guide that proves your meetings don't have to suck!
There's a big dull elephant in the boardroom: this meeting! Most of the millions of meetings held in the world today are a monumental waste of time and talent. Worse still, most of the so-called solutions and books for boring meetings are twice as boring. Num Pages: 240 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 222 x 144 x 22. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118004623
- ISBN
- 9781118004623
Hardback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
paperback. Num Pages: 70 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 220. .
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Calouste Gulbenkian Foundation United Kingdom
- Number of pages
- 70
- Condition
- New
- SKU
- V9780903319485
- ISBN
- 9780903319485
Paperback
Condition: New
€ 7.27
€ 7.27
Paperback. Bang up to date and practical information that you can't afford to be without. Num Pages: 496 pages. BIC Classification: KFC; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 131 x 198 x 35. Weight in Grams: 404.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473609143
- ISBN
- 9781473609143
Paperback
Condition: New
€ 19.99€ 15.06
€ 19.99
€ 15.06
Paperback. .
- Publisher
- Lawpack Publishing Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 6th Revised edition
- Condition
- New
- SKU
- V9781909104914
- ISBN
- 9781909104914
Paperback
Condition: New
€ 26.99€ 20.21
€ 26.99
€ 20.21
Hardcover. Imagine receiving investment advice from Warren Buffett, B.C. Forbes, Charles H. Dow, and 47 other great investors, all in a single, convenient resource. This collection brings their words of wisdom together in one useful volume, offering readers a unique insight into how these professionals achieved financial success through intelligent investing. Editor(s): Krass, Peter. Num Pages: 498 pages, indices. BIC Classification: KFFM; KJ; VSB. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 39. Weight in Grams: 970.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc Dublin, Ireland
- Number of pages
- 498
- Condition
- New
- SKU
- V9780471294542
- ISBN
- 9780471294542
Hardback
Condition: New
€ 59.15€ 50.62
€ 59.15
€ 50.62
Paperback. boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. Num Pages: 416 pages. BIC Classification: BGBA; KJE; KJZ. Category: (G) General (US: Trade). Dimension: 198 x 132 x 26. Weight in Grams: 298. Good clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Random House Business
- Condition
- Used, Very Good
- SKU
- KSS0002084
- ISBN
- 9780099418375
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 336 pages, 21 black & white illustrations, 5 figures. BIC Classification: 1FM; HBTS; KJVW. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 20. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Columbia University Press
- Condition
- New
- SKU
- V9780231158497
- ISBN
- 9780231158497
Paperback
Condition: New
€ 33.99€ 24.94
€ 33.99
€ 24.94
Hardback. Num Pages: 336 pages, 21 black & white illustrations, 5 figures. BIC Classification: HBJF; JPS; KJVW. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 27. Weight in Grams: 602.
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780231158480
- ISBN
- 9780231158480
Hardback
Condition: New
€ 99.37€ 76.51
€ 99.37
€ 76.51
Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471444398
- ISBN
- 9780471444398
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86