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Business & management

Results 1657 - 1680 of 20587

Business & management

Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 406.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Number of pages
289
Condition
New
SKU
V9783834911056
ISBN
9783834911056
Paperback
Condition: New

€ 91.26

Paperback / so. Editor(s): Sierke, Berndt R a; Albe, Frank. Num Pages: 448 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 739.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
448
Condition
New
SKU
V9783322902368
ISBN
9783322902368
Paperback
Condition: New

€ 82.94

Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119308065
ISBN
9781119308065
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781118336038
ISBN
9781118336038
Hardback
Condition: New

€ 25.99
€ 21.03

hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
Wiley
Condition
New
SKU
9781118103524
ISBN
9781118103524
Hardback
Condition: New

€ 29.99
€ 19.04

Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469252
ISBN
9780749469252
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780787963941
ISBN
9780787963941
Paperback
Condition: New

€ 19.00
€ 18.21

Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470433423
ISBN
9780470433423
Hardback
Condition: New

€ 33.99
€ 33.43

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.57

Paperback. Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen." Series: Marken- Und Produktmanagement. Num Pages: 507 pages, 2 black & white illustrations, 75 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 646.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
507
Condition
New
SKU
V9783824480906
ISBN
9783824480906
Paperback
Condition: New

€ 71.29

Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 347 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 445.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
347
Condition
New
SKU
V9783835001299
ISBN
9783835001299
Paperback
Condition: New

€ 86.49

Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Edition
2012th Edition
Condition
New
SKU
V9783834940544
ISBN
9783834940544
Paperback
Condition: New

€ 64.37

Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
Format
Hardback
Publication date
2003
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Condition
New
SKU
V9780749437978
ISBN
9780749437978
Hardback
Condition: New

€ 52.88

Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462994
ISBN
9780749462994
Paperback
Condition: New

€ 33.99
€ 28.74

Paperback. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 404.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc United States
Number of pages
272
Condition
New
Edition
1st Edition
SKU
V9781119143215
ISBN
9781119143215
Paperback
Condition: New

€ 31.99
€ 24.89

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415638104
ISBN
9780415638104
Paperback
Condition: New

€ 79.00

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.66

Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
301
Condition
New
SKU
V9781600219450
ISBN
9781600219450
Hardback
Condition: New

€ 289.95
€ 195.29

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2016
Edition
Pck Pap/Ps
Condition
New
SKU
V9781501318436
ISBN
9781501318436
Paperback
Condition: New

€ 89.11
€ 79.92

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 147.21

Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
Format
Paperback
Publication date
2010
Publisher
Harvard University Press United States
Number of pages
432
Condition
New
SKU
V9780674047082
ISBN
9780674047082
Paperback
Condition: New

€ 36.99
€ 30.97

Hardcover. People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively. Num Pages: 218 pages, Illustrations. BIC Classification: KJD; KJMV6. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 22. Weight in Grams: 368.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
218
Condition
New
SKU
V9780470643594
ISBN
9780470643594
Hardback
Condition: New

€ 34.99
€ 27.72

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