.png){kind=logo}
Business & management
Results 18221 - 18240 of 33209
Business & management
Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 648
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118373439
- ISBN
- 9781118373439
Paperback
Condition: New
€ 54.99€ 39.38
€ 54.99
€ 39.38
Paperback. Num Pages: 182 pages, 15 black & white illustrations, biography. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Apress
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781484202609
- ISBN
- 9781484202609
Paperback
Condition: New
€ 57.49€ 49.50
€ 57.49
€ 49.50
Hardback. This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest." Num Pages: 164 pages, 28 black & white illustrations, biography. BIC Classification: 1KBB; JFC; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 164
- Condition
- New
- SKU
- V9783319473277
- ISBN
- 9783319473277
Hardback
Condition: New
€ 71.86
€ 71.86
Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470260487
- ISBN
- 9780470260487
Hardback
Condition: New
€ 87.18
€ 87.18
hardcover. Num Pages: biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Switzerland
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319519906
- ISBN
- 9783319519906
Hardback
Condition: New
€ 149.32
€ 149.32
Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1980
- Number of pages
- 182
- Condition
- New
- SKU
- V9781349164288
- ISBN
- 9781349164288
Paperback
Condition: New
€ 192.70
€ 192.70
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.81
€ 40.99
€ 31.81
Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781405181877
- ISBN
- 9781405181877
Paperback
Condition: New
€ 75.72
€ 75.72
Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen (German Edit...
Meffert, Heribert, Burmann, Christoph, Kirchg...
Paperback. BIC Classification: KJS. Dimension: 249 x 169 x 24. Weight in Grams: 700.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9783834934475
- ISBN
- 9783834934475
Paperback
Condition: New
€ 51.97
€ 51.97
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 242 x 26. Weight in Grams: 580.
- Publication date
- 2004
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781591392101
- ISBN
- 9781591392101
Paperback
Condition: New
€ 37.99€ 33.16
€ 37.99
€ 33.16
hardcover. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 1200.
- Format
- Hardback
- Publication date
- 1983
- Publisher
- Springer United States
- Edition
- 1984th Edition
- Number of pages
- 242
- Condition
- New
- SKU
- V9780898381368
- ISBN
- 9780898381368
Hardback
Condition: New
€ 132.74
€ 132.74
Paperback. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1984
- Number of pages
- 242
- Condition
- New
- SKU
- V9789401089906
- ISBN
- 9789401089906
Paperback
Condition: New
€ 127.46
€ 127.46
Paperback. Marc Kuhn entwickelt eine integrierte Wissensmanagementlosung auf der Basis des internen Marketing, mit der einzelne Organisationsbereiche Wissensmanagement im individuellen Situationskontext planen und realisieren konnen." Num Pages: 386 pages, 16 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 507.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 386
- Condition
- New
- SKU
- V9783824478118
- ISBN
- 9783824478118
Paperback
Condition: New
€ 106.04
€ 106.04
Paperback / so. Series: Schriftenreihe Des Instituts Feur Unternehmensforschung Und. Num Pages: 140 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 140
- Condition
- New
- SKU
- V9783409363822
- ISBN
- 9783409363822
Paperback
Condition: New
€ 71.21
€ 71.21
Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470125427
- ISBN
- 9780470125427
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471118718
- ISBN
- 9780471118718
Hardback
Condition: New
€ 101.21
€ 101.21
Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781137389169
- ISBN
- 9781137389169
Hardback
Condition: New
€ 66.34
€ 66.34
Hardback. Num Pages: 376 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. Weight in Grams: 698.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 376
- Condition
- New
- SKU
- V9781138145931
- ISBN
- 9781138145931
Hardback
Condition: New
€ 196.17
€ 196.17
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.78
€ 66.78