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Business & management
Results 18301 - 18320 of 33210
Business & management
Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9780333662649
- ISBN
- 9780333662649
Hardback
Condition: New
€ 194.05
€ 194.05
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 193.11
€ 193.11
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Edition
- 2nd Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403947505
- ISBN
- 9781403947505
Hardback
Condition: New
€ 66.42
€ 66.42
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave USA United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9781403991737
- ISBN
- 9781403991737
Hardback
Condition: New
€ 66.82
€ 66.82
Hardcover. Num Pages: 206 pages, biography. BIC Classification: 1KL; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403947512
- ISBN
- 9781403947512
Hardback
Condition: New
€ 66.66
€ 66.66
Paperback. Editor(s): Campbell, Colin L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 505 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 26. Weight in Grams: 1240.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 505
- Condition
- New
- SKU
- V9783319369563
- ISBN
- 9783319369563
Paperback
Condition: New
€ 132.21
€ 132.21
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; UGC; UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 1900.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 478
- Condition
- New
- SKU
- V9783642156052
- ISBN
- 9783642156052
Hardback
Condition: New
€ 211.27
€ 211.27
Paperback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; TBJ; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 684.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 478
- Condition
- New
- SKU
- V9783642265259
- ISBN
- 9783642265259
Paperback
Condition: New
€ 196.00
€ 196.00
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 133.80
€ 133.80
Paperback. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: KC; KJS; KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1999
- Number of pages
- 287
- Condition
- New
- SKU
- V9781461372752
- ISBN
- 9781461372752
Paperback
Condition: New
€ 127.85
€ 127.85
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824404100
- ISBN
- 9783824404100
Paperback
Condition: New
€ 60.72
€ 60.72
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.51
€ 25.99
€ 19.51
Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 4th Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780273693987
- ISBN
- 9780273693987
Paperback
Condition: New
€ 101.53
€ 101.53
Hardcover. The only advanced marketing textbook specifically focused on the hospitality industry.. The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. Num Pages: 560 pages, Illustrations. BIC Classification: KJMV7; TTVC; WTHH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 193 x 34. Weight in Grams: 1112.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471310129
- ISBN
- 9780471310129
Hardback
Condition: New
€ 184.03
€ 184.03
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: GPF; KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9781461370765
- ISBN
- 9781461370765
Paperback
Condition: New
€ 128.36
€ 128.36
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 92.98
€ 92.98
Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 8th Edition
- Number of pages
- 576
- Condition
- New
- SKU
- V9780078028793
- ISBN
- 9780078028793
Paperback
Condition: New
€ 322.11
€ 322.11