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Business & management
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Business & management
Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc New York
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471986218
- ISBN
- 9780471986218
Hardback
Condition: New
€ 64.50
€ 64.50
Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471635277
- ISBN
- 9780471635277
Paperback
Condition: New
€ 232.44
€ 232.44
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781473904019
- ISBN
- 9781473904019
Paperback
Condition: New
€ 77.62
€ 77.62
Hardcover. Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Num Pages: 192 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 163 x 15. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230237308
- ISBN
- 9780230237308
Hardback
Condition: New
€ 69.16
€ 69.16
Paperback. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KCL; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349495603
- ISBN
- 9781349495603
Paperback
Condition: New
€ 65.74
€ 65.74
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 66.64
€ 66.64
Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230378193
- ISBN
- 9780230378193
Hardback
Condition: New
€ 83.86
€ 83.86
Hardcover. The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470410974
- ISBN
- 9780470410974
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Num Pages: 240 pages, Ill. BIC Classification: KJ; KNSG. Category: (P) Professional & Vocational. Dimension: 221 x 161 x 22. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471540670
- ISBN
- 9780471540670
Hardback
Condition: New
€ 122.18€ 101.55
€ 122.18
€ 101.55
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 20. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824463411
- ISBN
- 9783824463411
Paperback
Condition: New
€ 61.25
€ 61.25
Paperback / so. Editor(s): F Fischer-Winkelmann, W; Rock, R; Fischer-Winkelmann, W F. Series: Wirtschaftswissenschaft als Sozialwissenschaft. Num Pages: 245 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 245
- Condition
- New
- SKU
- V9783409609814
- ISBN
- 9783409609814
Paperback
Condition: New
€ 72.38
€ 72.38
Hardback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 589.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835009288
- ISBN
- 9783835009288
Hardback
Condition: New
€ 106.88
€ 106.88
Paperback / so. Series: Schriften Zur Unternehmensfuhrung. Num Pages: colour illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 1971
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663007708
- ISBN
- 9783663007708
Paperback
Condition: New
€ 71.59
€ 71.59
Paperback. Num Pages: 275 pages, 95 black & white illustrations, 53 black & white tables. BIC Classification: KJQ; TJK; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 275
- Condition
- New
- SKU
- V9783540618089
- ISBN
- 9783540618089
Paperback
Condition: New
€ 61.27
€ 61.27
Paperback / so. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 127 x 25. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824405787
- ISBN
- 9783824405787
Paperback
Condition: New
€ 73.61
€ 73.61
Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471486947
- ISBN
- 9780471486947
Paperback
Condition: New
€ 51.99€ 40.41
€ 51.99
€ 40.41
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824468584
- ISBN
- 9783824468584
Paperback
Condition: New
€ 60.87
€ 60.87
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 15. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824470945
- ISBN
- 9783824470945
Paperback
Condition: New
€ 83.07
€ 83.07
Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
- Publisher
- John Wiley & Sons Australia Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730315124
- ISBN
- 9780730315124
Paperback
Condition: New
€ 19.99€ 17.02
€ 19.99
€ 17.02
Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749477547
- ISBN
- 9780749477547
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16