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Business & management
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Business & management
Paperback. Die Entwicklungs- und Vertriebsstrategien werden speziell fur Ingenieure verstandlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht." Series: VDI-Buch. Num Pages: 178 pages, black & white illustrations, bibliography. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 178
- Condition
- New
- SKU
- V9783540620983
- ISBN
- 9783540620983
Paperback
Condition: New
€ 82.47
€ 82.47
Hardback. This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Num Pages: 216 pages, biography. BIC Classification: JMAL; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333662779
- ISBN
- 9780333662779
Hardback
Condition: New
€ 127.58
€ 127.58
paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Pearson United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780136082996
- ISBN
- 9780136082996
Paperback
Condition: New
€ 219.73
€ 219.73
Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 346
- Condition
- New
- SKU
- V9781402075964
- ISBN
- 9781402075964
Hardback
Condition: New
€ 289.66
€ 289.66
Marketing Research and Modeling: Progress and Prospects: A Tribute to ...
. Ed(S): Wind, Yoram; Green, Paul E.
paperback. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer/Sci-Tech/Trade United States
- Number of pages
- 360
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9780387243085
- ISBN
- 9780387243085
Paperback
Condition: New
€ 286.94
€ 286.94
Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787964191
- ISBN
- 9780787964191
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11
paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 552
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199655090
- ISBN
- 9780199655090
Paperback
Condition: New
€ 84.70
€ 84.70
Hardcover. This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products. Num Pages: 206 pages, biography. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 18. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230537149
- ISBN
- 9780230537149
Hardback
Condition: New
€ 67.07
€ 67.07
paperback. This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets. Num Pages: 264 pages, biography. BIC Classification: KCB; KFFH; KFFK; KFFM; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2012
- Number of pages
- 264
- Condition
- New
- SKU
- V9781349327836
- ISBN
- 9781349327836
Paperback
Condition: New
€ 66.22
€ 66.22
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
- Publisher
- Jossey-Bass
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 1995
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787901370
- ISBN
- 9780787901370
Hardback
Condition: New
€ 63.69
€ 63.69
Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 440
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273706748
- ISBN
- 9780273706748
Paperback
Condition: New
€ 84.90
€ 84.90
Paperback. Num Pages: 204 pages, biography. BIC Classification: KJSA; TNK. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1995
- Number of pages
- 204
- Condition
- New
- SKU
- V9781461358688
- ISBN
- 9781461358688
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback. Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. Series: Home-Based Business Series. Num Pages: 224 pages, illustrations. BIC Classification: KJH; KJV; KJVS. Category: (G) General (US: Trade). Dimension: 231 x 188 x 15. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Rowman & Littlefield United States
- Edition
- 2 Rev ed
- Number of pages
- 224
- Condition
- New
- SKU
- V9780762786619
- ISBN
- 9780762786619
Paperback
Condition: New
€ 21.99€ 18.22
€ 21.99
€ 18.22
Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471492115
- ISBN
- 9780471492115
Hardback
Condition: New
€ 77.06
€ 77.06
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making. Num Pages: 384 pages. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 251 x 203 x 15. Weight in Grams: 664.
- Publisher
- McGraw-Hill Education
- Format
- Paperback
- Publication date
- 2013
- Edition
- 8th Edition
- Condition
- New
- SKU
- V9780078028946
- ISBN
- 9780078028946
Paperback
Condition: New
€ 233.73
€ 233.73
hardcover. Num Pages: 153 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). .
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Number of pages
- 153
- Condition
- New
- SKU
- V9783658077266
- ISBN
- 9783658077266
Hardback
Condition: New
€ 28.26
€ 28.26
Paperback. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 180
- Condition
- New
- SKU
- V9781576753835
- ISBN
- 9781576753835
Paperback
Condition: New
€ 18.99€ 16.70
€ 18.99
€ 16.70
Hardcover. Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK. Num Pages: 241 pages, biography. BIC Classification: JPA; JPB; JPHF; JPHL; JPVL; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230522275
- ISBN
- 9780230522275
Hardback
Condition: New
€ 66.82
€ 66.82
Hardcover. The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Num Pages: 432 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 230 x 157 x 30. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780470011737
- ISBN
- 9780470011737
Hardback
Condition: New
€ 50.99€ 49.75
€ 50.99
€ 49.75