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Business & management
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Business & management
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.78€ 56.98
€ 61.78
€ 56.98
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 65.58
€ 65.58
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.71€ 116.23
€ 168.71
€ 116.23
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback / so. Series: Handel Und Internationales Marketing Retailing and Internati. Num Pages: black & white illustrations, colour illustrations, colour tables, bibliography. BIC Classification: JFD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658150884
- ISBN
- 9783658150884
Paperback
Condition: New
€ 78.50
€ 78.50
Paperback. Investigating the Roles of Advisory Boards in German Technology-Based Startups Num Pages: 259 pages, 15 black & white illustrations, biography. BIC Classification: KJC; KJH; KJR. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 344.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 259
- Condition
- New
- SKU
- V9783658153397
- ISBN
- 9783658153397
Paperback
Condition: New
€ 104.73
€ 104.73
Hardcover. Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Num Pages: 176 pages. BIC Classification: KJMV1; KNST. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 21. Weight in Grams: 792.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119136088
- ISBN
- 9781119136088
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 50.41
€ 50.41
Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 605
- Condition
- New
- SKU
- V9783319377582
- ISBN
- 9783319377582
Paperback
Condition: New
€ 102.66
€ 102.66
Paperback. Num Pages: 536 pages, biography. BIC Classification: KJS; TRC; TRP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 848.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 536
- Condition
- New
- SKU
- V9781461353775
- ISBN
- 9781461353775
Paperback
Condition: New
€ 251.92
€ 251.92
Hardback. A marketing manual devoted to: the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, the space sector: suppliers, integrators, and service providers. It presents the marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. Num Pages: 536 pages, biography. BIC Classification: KJMV7; KNGV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 38. Weight in Grams: 992.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781402071515
- ISBN
- 9781402071515
Hardback
Condition: New
€ 260.45
€ 260.45
Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319013534
- ISBN
- 9783319013534
Hardback
Condition: New
€ 103.90
€ 103.90
Hardcover. This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication. Num Pages: 364 pages, biography. BIC Classification: HPN; KJP; KJU. Category: (P) Professional & Vocational. Dimension: 224 x 146 x 24. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 370
- Condition
- New
- SKU
- V9780230245921
- ISBN
- 9780230245921
Hardback
Condition: New
€ 128.63
€ 128.63
Hardcover. Leaders in business and art can gain a lot by listening to each other. In this book thirteen research-based cases demonstrate how software programmers, art curators, financial analysts, orchestra conductors, construction engineers and chefs, share aesthetic leadership talents that hold the key to transforming the ordinary into the extraordinary. Editor(s): Guillet de Monthoux, Pierre; Gustafsson, Claes; Sjostrand, Sven-Erik. Num Pages: 303 pages, biography. BIC Classification: A; KJM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 221 x 158 x 22. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780230515581
- ISBN
- 9780230515581
Hardback
Condition: New
€ 67.29
€ 67.29
Paperback. This book explores issues arising at the interface of ethics and aesthetics. It also examines the role art could play in ethical analysis and in the classroom and explores in what respects aesthetics and ethics might be intertwined and mutually supportive. Editor(s): Elm, Dawn. Series: Issues in Business Ethics. Num Pages: 168 pages, 1 black & white illustrations, 8 colour illustrations, 3 black & white tables, biography. BIC Classification: HPQ; JNU; KJ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 168
- Condition
- New
- SKU
- V9789401778787
- ISBN
- 9789401778787
Paperback
Condition: New
€ 65.62
€ 65.62
Hardcover. Google, Amazon. com, and eBay are among the best-known e-commerce Web sites. Millions of people around the world visit and use them every day. But the fact that individuals can generate income by placing affiliate ads for these and other sites is not well known. Num Pages: 272 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470100349
- ISBN
- 9780470100349
Hardback
Condition: New
€ 27.99€ 23.54
€ 27.99
€ 23.54
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Paperback. Published Under the Auspices of the Society for the Psychological Study of Social Issues Series: Recent Research in Psychology. Num Pages: 211 pages, biography. BIC Classification: JFFJ; KJMV2. Category: (G) General (US: Trade); (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1989
- Number of pages
- 211
- Condition
- New
- SKU
- V9780387969718
- ISBN
- 9780387969718
Paperback
Condition: New
€ 127.10
€ 127.10
Hardback. Editor(s): Adeleye, Ifedapo; White, Lyal; Boso, Nathaniel. Series: AIB Sub-Saharan Africa (SSA) Series. Num Pages: 293 pages, 7 black & white illustrations, 9 colour illustrations, biography. BIC Classification: 1H; KCLT; KCM; KJK; KNP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 514.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 293
- Condition
- New
- SKU
- V9783319306919
- ISBN
- 9783319306919
Hardback
Condition: New
€ 161.04
€ 161.04