Business & management
Results 9313 - 9336 of 12744
Business & management
Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470689752
- ISBN
- 9780470689752
Paperback
Condition: New
€ 68.35
€ 68.35
Paperback. "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area. Num Pages: 288 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 18. Weight in Grams: 538.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd
- Condition
- New
- SKU
- V9780470028803
- ISBN
- 9780470028803
Paperback
Condition: New
€ 65.33
€ 65.33
Hardback. Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Editor(s): Tsiotsou, Rodoula H.; Goldsmith, Ronald E. Num Pages: 434 pages, Illustrations. BIC Classification: KJMV7; KNSG. Category: (P) Professional & Vocational. Dimension: 246 x 169 x 28. Weight in Grams: 810.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 434
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780520704
- ISBN
- 9781780520704
Hardback
Condition: New
€ 96.04
€ 96.04
Paperback. .
- Publisher
- Longman Higher Education Division (a Pearson
- Format
- Paperback
- Publication date
- 1996
- Condition
- New
- SKU
- V9780004990378
- ISBN
- 9780004990378
Paperback
Condition: New
€ 99.92€ 63.42
€ 99.92
€ 63.42
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 164.30
€ 164.30
Paperback. Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 592.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470849859
- ISBN
- 9780470849859
Paperback
Condition: New
€ 70.89
€ 70.89
Paperback. Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. Num Pages: 504 pages. BIC Classification: KJC; KJQ. Category: (P) Professional & Vocational. Dimension: 248 x 191 x 29. Weight in Grams: 980.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 450
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118844687
- ISBN
- 9781118844687
Paperback
Condition: New
€ 76.19
€ 76.19
Paperback. Dealing with strategic management of knowledge in small firms and in networks of high tech firms, this book focuses on innovation and advanced high technology. It shows how small firm managers create a platform for manoeuvring and adapting to the conditions of the environment through various forms of collaboration and strategic use of networks. Num Pages: 312 pages, b/w illus. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 225 x 157 x 23. Weight in Grams: 562.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Samfundslitteratur Denmark
- Number of pages
- 312
- Condition
- New
- SKU
- V9788759310533
- ISBN
- 9788759310533
Paperback
Condition: New
€ 36.99€ 27.43
€ 36.99
€ 27.43
This book explores the creation of 'learning networks' and sheds light on how they function:- real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks. Written by international experts in the field of global strategy. Editor(s): Gibbert, Michael; Durand, Thomas. Series: Strategic Management Society. Num Pages: 216 pages, 15 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 253 x 177 x 22. Weight in Grams: 546.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 216
- Condition
- New
- SKU
- V9781405135856
- ISBN
- 9781405135856
Paperback
Condition: New
€ 106.85
€ 106.85
Paperback. With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories. Num Pages: 520 pages, Illustrations. BIC Classification: KJC; KJP. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 25. Weight in Grams: 878.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 520
- Format
- Paperback
- Publication date
- 2012
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781444338638
- ISBN
- 9781444338638
Paperback
Condition: New
€ 57.62
€ 57.62
Hardback. A unique set of complementary hands-on tools for learning about and applying a deeper and practical theory for diagnosis and design. This edition has been significantly updated and rewritten to make it easier to read. Series: Information and Organization Design Series. Num Pages: 445 pages, biography. BIC Classification: KJU; YQV. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 1850.
- Publisher
- Springer-Verlag New York Inc.
- Format
- Hardback
- Publication date
- 2003
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781402076848
- ISBN
- 9781402076848
Hardback
Condition: New
€ 194.28
€ 194.28
Hardcover. Make Your Pay System Pay Off A comprehensive look at not only the choices surrounding the development of a pay system but also the pros and cons associated with each choice. Thorough. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJMV2; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 158 x 27. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 308
- Condition
- New
- SKU
- V9781555422622
- ISBN
- 9781555422622
Hardback
Condition: New
€ 51.27
€ 51.27
Paperback. This book shows readers, whether business students or executives, how to avoid errors and counter ineffectiveness; it provides methods and techniques to implement strategic performance management and support organisations in their pursuit of better performance. Num Pages: 464 pages, biography. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 229 x 157 x 24. Weight in Grams: 708.
- Publisher
- Bloomsbury Publishing PLC United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230273856
- ISBN
- 9780230273856
Paperback
Condition: New
€ 90.85
€ 90.85
Paperback. Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. Num Pages: 336 pages, Illustrations, forms. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 193 x 21. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471291978
- ISBN
- 9780471291978
Paperback
Condition: New
€ 141.20
€ 141.20
Paperback. The bestselling guide to nonprofit planning, with proven, practical advice
Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Series: Wiley Nonprofit Authority. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJVX. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 22. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Revised ed.
- Condition
- New
- SKU
- V9781118768143
- ISBN
- 9781118768143
Paperback
Condition: New
€ 51.88
€ 51.88
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 91.37
€ 91.37
Hardcover. Based on the lifetime work of Dr Kaufman, this book guides the reader through the design and development of sustainable strategic thinking and organizational alignment, all viewed through the lens of organizational commitment on three key levels: micro (the individual), macro (the organization itself), and mega (external clients, society). Num Pages: 416 pages, illustrations. BIC Classification: KJC; KJMV2. Category: (P) Professional & Vocational. Dimension: 245 x 184 x 30. Weight in Grams: 845.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 416
- Condition
- New
- SKU
- V9780787965037
- ISBN
- 9780787965037
Hardback
Condition: New
€ 103.23
€ 103.23
Paperback. This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical. Editor(s): Abraham, Stanley Charles. Num Pages: 253 pages, illustrations. BIC Classification: KJC; KJMB. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 168 x 16. Weight in Grams: 472.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 253
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780525204
- ISBN
- 9781780525204
Paperback
Condition: New
€ 78.47
€ 78.47
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 66.44
€ 66.44
Paperback. Explores the 'why' and 'what' of good procurement rather than the 'how.' This book explains why you should focus your efforts on this previously neglected area of business and rich rewards, where P&L impact is relatively painless and immediate, where benefit to cost ratios of 10 to 1 are realistic ambitions and in-year payback is possible. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJMV8. Category: (G) General (US: Trade). Dimension: 238 x 171 x 13. Weight in Grams: 350.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749472283
- ISBN
- 9780749472283
Paperback
Condition: New
€ 40.99€ 36.36
€ 40.99
€ 36.36
Hardcover. Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Series: Microsoft Executive Leadership Series. Num Pages: 192 pages, Illustrations. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 20. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470481950
- ISBN
- 9780470481950
Hardback
Condition: New
€ 47.99€ 33.85
€ 47.99
€ 33.85
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 63.93
€ 63.93
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 59.54
€ 59.54
Hardcover. This book takes a new angle on the topics of change and continuous learning, showing how to effectively link strategic planning to the process of creating a successful learning organization. It focuses on developing important skills in four areas: constant readiness; continuous planning; improved implementation; and action learning. Approx. Num Pages: 202 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 161 x 19. Weight in Grams: 423.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 202
- Condition
- New
- SKU
- V9781555426330
- ISBN
- 9781555426330
Hardback
Condition: New
€ 47.08
€ 47.08