Business & management
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Business & management
Paperback. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy. Num Pages: 396 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 18. Weight in Grams: 864.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 396
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405199537
- ISBN
- 9781405199537
Paperback
Condition: New
€ 71.75
€ 71.75
Paperback. Num Pages: 288 pages. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 20 x 13. .
- Publisher
- Harvard University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9780674975392
- ISBN
- 9780674975392
Paperback
Condition: New
€ 27.99€ 25.33
€ 27.99
€ 25.33
Paperback. Num Pages: 208 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 213 x 276 x 11. Weight in Grams: 498.
- Publisher
- Barron´s Educational Series Inc.,U.S. United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2013
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781438001371
- ISBN
- 9781438001371
Paperback
Condition: New
€ 20.23
€ 20.23
Hardback. Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset their employees. Num Pages: 272 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 164 x 238 x 26. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119286912
- ISBN
- 9781119286912
Hardback
Condition: New
€ 30.99€ 23.86
€ 30.99
€ 23.86
Paperback. .
- Publisher
- Saunders Ltd.
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780702028205
- ISBN
- 9780702028205
Paperback
Condition: New
€ 61.04
€ 61.04
Paperback. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474010
- ISBN
- 9780749474010
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. This book explores measure theory, independence, convergence, laws of large numbers, applied probability and more. Covers the central limit theorem, conditional expectation and martingales, and discusses two fundamental theorems of mathematical finance. Series: Modern Birkhauser Classics. Num Pages: 467 pages, 11 black & white illustrations, biography. BIC Classification: KJT; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 712.
- Publisher
- Birkhäuser
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9780817684082
- ISBN
- 9780817684082
Paperback
Condition: New
€ 103.22
€ 103.22
Paperback. Num Pages: 350 pages. BIC Classification: KJQ; UF; UNS. Category: (P) Professional & Vocational. Dimension: 254 x 178. .
- Publisher
- APress Germany
- Number of pages
- 350
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781484202784
- ISBN
- 9781484202784
Paperback
Condition: New
€ 65.85€ 56.44
€ 65.85
€ 56.44
Hardback. Num Pages: 96 pages. BIC Classification: KJMB; VSC. Category: (G) General (US: Trade). Dimension: 165 x 108. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781633693043
- ISBN
- 9781633693043
Hardback
Condition: New
€ 17.99€ 17.49
€ 17.99
€ 17.49
Paperback. Schaum's Outline of Financial Management provides a succinct review of all financial management concepts in topics such as financial forecasting, planning and budgeting, and more. Series: Schaum's Outline Series. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV1. Category: (U) Tertiary Education (US: College). Dimension: 272 x 207 x 13. Weight in Grams: 748.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 504
- Format
- Paperback
- Publication date
- 2009
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071635318
- ISBN
- 9780071635318
Paperback
Condition: New
€ 44.99€ 42.44
€ 44.99
€ 42.44
Paperback. Established trust scholars from around the world consider the development and maintenance of trust in a wide variety of organizational settings. Editor(s): Saunders, Mark N. K.; Skinner, Denise L.; Dietz, Graham; Gillespie, Nicole; Lewicki, Roy J. Series: Cambridge Companions to Management. Num Pages: 456 pages, 10 b/w illus. 17 tables. BIC Classification: KJMV2; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 23. Weight in Grams: 684. A Cultural Perspective. Series: Cambridge Companions to Management. 456 pages, 10 b/w illus. 17 tables. Editor(s): Saunders, Mark N. K.; Skinner, Denise L.; Dietz, Graham; Gillespie, Nicole; Lewicki, Roy J. Established trust scholars from around the world consider the development and maintenance of trust in a wide variety of organizational settings. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJMV2; KJU. Dimension: 228 x 152 x 23. Weight: 730.
- Publisher
- Cambridge University Press
- Number of pages
- 456
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780521737791
- ISBN
- 9780521737791
Paperback
Condition: New
€ 56.08
€ 56.08
Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470009796
- ISBN
- 9780470009796
Paperback
Condition: New
€ 21.99€ 16.87
€ 21.99
€ 16.87
Hardcover. Num Pages: 128 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119180265
- ISBN
- 9781119180265
Hardback
Condition: New
€ 19.00€ 18.21
€ 19.00
€ 18.21
Hardcover. Series: Wiley and SAS Business Series. Num Pages: 256 pages. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119186632
- ISBN
- 9781119186632
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137394675
- ISBN
- 9781137394675
Hardback
Condition: New
€ 130.71€ 124.46
€ 130.71
€ 124.46
Hardback. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. Num Pages: 288 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 21. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118923627
- ISBN
- 9781118923627
Hardback
Condition: New
€ 53.36
€ 53.36
Hardcover. This book takes the reader "outside the box" of ordinary change theory and challenges us to effect change in our workplace by engaging in personal, transformative change. The message of the book is that by changing yourself you can change the world. Num Pages: 304 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 24. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787951931
- ISBN
- 9780787951931
Hardback
Condition: New
€ 34.99€ 27.92
€ 34.99
€ 27.92
Hardback. How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? This book confronts these questions by showing leaders how they can stave off decline and if they find themselves falling, reverse their course. Num Pages: 240 pages, Illustrations. BIC Classification: KJV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 141 x 23. Weight in Grams: 328.
- Publisher
- Cornerstone
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2009
- Edition
- 5.7.2009
- Condition
- New
- SKU
- V9781847940421
- ISBN
- 9781847940421
Hardback
Condition: New
€ 25.99€ 18.22
€ 25.99
€ 18.22
Paperback. Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Num Pages: 184 pages, bibliography, index. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 154 x 227 x 12. Weight in Grams: 290.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 1998
- Condition
- New
- SKU
- V9780471986072
- ISBN
- 9780471986072
Paperback
Condition: New
€ 53.36
€ 53.36
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 37.99€ 26.97
€ 37.99
€ 26.97
Paperback. Based in the "science" of resiliency, this book shows people in various occupations and circumstances how to become skilled at bouncing back quickly from setbacks, making difficult challenges turn out well, and converting misfortune into good fortune. Num Pages: 225 pages, illustrations. BIC Classification: KJW. Category: (P) Professional & Vocational. Dimension: 215 x 141 x 15. Weight in Grams: 288.
- Publisher
- Berrett-Koehler United States
- Number of pages
- 300
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576753293
- ISBN
- 9781576753293
Paperback
Condition: New
€ 24.99€ 20.25
€ 24.99
€ 20.25
Paperback. Num Pages: 400 pages, 57 black & white tables, 44 black & white halftones, 55 black & white line drawings. BIC Classification: KFFR; KJMV4. Category: (UU) Undergraduate. Dimension: 246 x 174. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138915077
- ISBN
- 9781138915077
Paperback
Condition: New
€ 66.32
€ 66.32
Paperback. This is a guide book for all professionals who are responsible for recruitment in their organization who are looking to devise and implement a social media recruitment strategy to enable them to meet all of their recruitment objectives. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 235 x 156 x 15. Weight in Grams: 342.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749473709
- ISBN
- 9780749473709
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Part of "Berrett-Koehler's" series of books on the popular, participative, engaging methods of changing communities and organizations, this title introduces readers to, the World Cafe, a process for catalyzing and leading catalytic conversations that has been used by the people around the world to tackle real life issues and questions. Num Pages: 300 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 234 x 187 x 19. Weight in Grams: 524.
- Publisher
- Berrett-Koehler United States
- Number of pages
- 242
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576752586
- ISBN
- 9781576752586
Paperback
Condition: New
€ 32.99€ 26.45
€ 32.99
€ 26.45