Business & management
Results 5581 - 5600 of 20578
Business & management
Taking Down Goliath: Digital Marketing Strategies for Beating Competit...
Ryan, Kevin M., Graham, Rob "Spider" "Spider"
Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444202
- ISBN
- 9781137444202
Hardback
Condition: New
€ 52.99€ 42.60
€ 52.99
€ 42.60
Hardcover. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 260 pages, 9 black & white tables, 23 figures. BIC Classification: KJC; KJF; KJQ; KJU. Category: (G) General (US: Trade). Dimension: 151 x 217 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379276
- ISBN
- 9781137379276
Hardback
Condition: New
€ 72.08
€ 72.08
Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9781137271471
- ISBN
- 9781137271471
Hardback
Condition: New
€ 82.92
€ 82.92
Paperback. The essays comprising this text aim to shed new light on the interaction of labour, management, and government in contemporary major league baseball. Editor(s): Staudohar, Paul D. Series: Sports and Entertainment. Num Pages: 224 pages, 8 photographs. BIC Classification: 1KBB; JPQ; KCF; KJMV; KNXB2; WSJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Syracuse University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780815606550
- ISBN
- 9780815606550
Paperback
Condition: New
€ 20.99€ 19.79
€ 20.99
€ 19.79
Paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- BSI Standards United Kingdom
- Edition
- 2nd
- Number of pages
- 89
- Condition
- New
- SKU
- V9780580474620
- ISBN
- 9780580474620
Paperback
Condition: New
€ 52.99€ 47.11
€ 52.99
€ 47.11
Paperback. The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. Series: For Dummies. Num Pages: 384 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. .
- Format
- Paperback
- Publication date
- 2010
- Publisher
- For Dummies
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470618134
- ISBN
- 9780470618134
Paperback
Condition: New
€ 26.99€ 25.16
€ 26.99
€ 25.16
Paperback.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Business Plus
- Condition
- New
- SKU
- V9780446692274
- ISBN
- 9780446692274
Paperback
Condition: New
€ 18.99€ 17.67
€ 18.99
€ 17.67
Paperback. Num Pages: 224 pages. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 208 x 139 x 17. Weight in Grams: 232.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Little, Brown & Company United States
- Edition
- Reprint
- Number of pages
- 224
- Condition
- New
- SKU
- V9780446583800
- ISBN
- 9780446583800
Paperback
Condition: New
€ 19.99€ 18.54
€ 19.99
€ 18.54
Paperback. To succeed in radiology, you not only need to be able to interpret diagnostic images accurately and efficiently; you also need to make wise decisions. This resource delivers the real-world advice you need to effectively navigate day-to-day financial decisions, equipment and computer systems choices, and interactions with your partners and staff. Num Pages: 544 pages, Approx. 250 illustrations. BIC Classification: KJVS; MMPH. Category: (P) Professional & Vocational. Dimension: 245 x 173 x 27. Weight in Grams: 856.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Elsevier - Health Sciences Division United States
- Number of pages
- 544
- Condition
- New
- SKU
- V9780323044523
- ISBN
- 9780323044523
Paperback
Condition: New
€ 132.43
€ 132.43
Hardcover. Creating Good Work is a practical guide book, that recounts the stories of some of the most successful social entrepreneurial programs operating today, with real life examples of and how they overcame both physical and societal barriers to create a lasting impact on the world they encounter. Editor(s): Schultz, Ron. Num Pages: 237 pages, 10 colour illustrations, biography. BIC Classification: KJG; KJH. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 21. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 238
- Condition
- New
- SKU
- V9780230372030
- ISBN
- 9780230372030
Hardback
Condition: New
€ 41.99€ 34.39
€ 41.99
€ 34.39
Hardcover. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. Num Pages: 288 pages, 34 black & white tables, 59 figures, 3 black & white halftones. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 167 x 242 x 22. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230343436
- ISBN
- 9780230343436
Hardback
Condition: New
€ 48.20
€ 48.20
From Science to Business: How Firms Create Value by Partnering with Un...
Haour, Georges, Mieville, Laurent
Hardcover. In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue. Num Pages: 256 pages, biography. BIC Classification: JNMN; KJC. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230236516
- ISBN
- 9780230236516
Hardback
Condition: New
€ 79.09
€ 79.09
Rice Wine with the Minister: Distilled Wisdom to Manage, Lead and Succ...
Kakabadse, Andrew, Kakabadse, Nada
Hardcover. Becoming a global leader is an increasingly necessary aspiration, but one that requires hard work and self-awareness. The authors explain what it takes to manage, lead and succeed on the global stage and highlight the importance of understanding local customs and being aware of the cultural differences when conducting business internationally. Num Pages: 256 pages, 5 figures. BIC Classification: KJC; KJK; KJMB. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 19. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230232952
- ISBN
- 9780230232952
Hardback
Condition: New
€ 74.19
€ 74.19
The author draws on his experience and expertise as a Senior Global Executive, CIO, Strategist, Scientist, and Inventor, to provide an in-depth look at the 'learning layer' a new business phenomenon that merges people and systems into a whole new operation and how it will transform the performance of any organization. Num Pages: 204 pages, biography. BIC Classification: KJK; KJMV2; KJU. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 19. Weight in Grams: 456. Building the Next Level of Intellect in Your Organization. 208 pages, Illustrations. The author draws on his experience and expertise as a Senior Global Executive, CIO, Strategist, Scientist, and Inventor, to provide an in-depth look at the 'learning layer' a new business phenomenon that merges people and systems into a whole new operation and how it will transform the performance of any organization. Cateogry: (P) Professional & Vocational. BIC Classification: KJK; KJMV2; KJU. Dimension: 242 x 160 x 19. Weight: 456.
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780230103016
- ISBN
- 9780230103016
Hardback
Condition: New
€ 52.21€ 46.44
€ 52.21
€ 46.44
Paperback. Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider, bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business. Num Pages: 352 pages, biography. BIC Classification: 1F; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 165 x 20. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Condition
- New
- SKU
- V9780230000216
- ISBN
- 9780230000216
Paperback
Condition: New
€ 68.56
€ 68.56
Hardcover. Lethal but Legal examines how corporations have impacted - and plagued - public health over the last century, first in industrialized countries and now in developing regions. The reforms outlined here aim to strike a healthier balance between large companies' right to make a profit and governments' responsibility to protect their populations. Num Pages: 344 pages, illustrations. BIC Classification: KJG; MBN; MBP. Category: (G) General (US: Trade). Dimension: 237 x 165 x 28. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Oxford University Press, USA
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199937196
- ISBN
- 9780199937196
Hardback
Condition: New
€ 43.99€ 36.89
€ 43.99
€ 36.89
Paperback. The Oxford Handbook of Business Ethics is a comprehensive treatment of the field of business ethics as seen from a philosophical approach. The volume consists of 24 essays that survey the field of business ethics in a broad and accessible manner, covering all major topics about the relationship between ethical theory and business ethics. Editor(s): Brenkert, George G.; Beauchamp, Tom L. Series: Oxford Handbooks. Num Pages: 746 pages, 11 b/w line. BIC Classification: HPQ; KJG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 172 x 39. Weight in Grams: 1200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 746
- Condition
- New
- SKU
- V9780199916221
- ISBN
- 9780199916221
Paperback
Condition: New
€ 87.32
€ 87.32
Paperback. Num Pages: 368 pages, 10 black and white line illustrations, 18 black and white halftones. BIC Classification: JHB; JPW; KJB. Category: (G) General (US: Trade). Dimension: 237 x 157 x 22. Weight in Grams: 536.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9780199757855
- ISBN
- 9780199757855
Paperback
Condition: New
€ 58.76
€ 58.76
In The Science of Leadership, Julian Barling synthesizes current research on the nature of organizational leadership, engaging in data- rather than dogma-driven discussion on controversial topics such as gender and leadership, destructive leadership and followership. Num Pages: 344 pages, Illustrations (black and white). BIC Classification: JMH; JMJ; KJMB. Category: (G) General (US: Trade). Dimension: 164 x 234 x 28. Weight in Grams: 588.
- Publication date
- 2014
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 344
- Condition
- New
- SKU
- V9780199757015
- ISBN
- 9780199757015
Paperback
Condition: New
€ 113.64
€ 113.64
The Fat Tail. The Power of Political Knowledge in an Uncertain World (...
Bremmer, Ian; Keat, Preston
Paperback. "Featuring a new preface that addresses the fallout from the 2008 financial crisis"--P. [4] of cover. Num Pages: 272 pages, 10 black and white illustrations, 10 line drawings. BIC Classification: KFFM; KJC. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 362.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9780199737277
- ISBN
- 9780199737277
Paperback
Condition: New
€ 20.99€ 20.16
€ 20.99
€ 20.16