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Business & management
Results 7369 - 7392 of 9391
Business & management
Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780471650225
- ISBN
- 9780471650225
Hardback
Condition: New
€ 33.99€ 26.68
€ 33.99
€ 26.68
Paperback. Get a high--level overview of project management with this strategically focused book. Youa ll find practical guidance, useful advice, and valuable tools and techniques for navigating project management. The authors demystiy project management by defining many terms that project managers use that may not be familiar to you as an executive. Num Pages: 240 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 234 x 160 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471649854
- ISBN
- 9780471649854
Paperback
Condition: New
€ 56.19€ 48.25
€ 56.19
€ 48.25
Hardcover. Describes the critical aspects, know-how, practical examples, key insights, and best practices to improve operational efficiency, corporate agility, and business competitiveness. This book illustrates the methods of building and integrating a portfolio of IT investments to ensure the realization of maximum value and benefit. Num Pages: 400 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471649847
- ISBN
- 9780471649847
Hardback
Condition: New
€ 50.28€ 43.50
€ 50.28
€ 43.50
Hardcover. Based on research conducted with the support of the American Society of Association Executives (ASAE) involving more than 100 not-for-profit CEOs, as well as the author's professional background, this title serves as both a reference guide and a practical workbook. Num Pages: 310 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 259 x 187 x 28. Weight in Grams: 816.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 310
- Condition
- New
- SKU
- V9780471648758
- ISBN
- 9780471648758
Hardback
Condition: New
€ 40.99€ 31.73
€ 40.99
€ 31.73
Hardcover. Driving Your Companya s Value: Strategic Benchmarking for Value is a step--by--step book presenting a valuation--oriented methodology that helps companies maximize shareholder value. It offers clear, concise, and concrete methods for management to create and preserve value, complete with case study applications. Num Pages: 194 pages, Illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 233 x 161 x 20. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 194
- Condition
- New
- SKU
- V9780471648550
- ISBN
- 9780471648550
Hardback
Condition: New
€ 85.50
€ 85.50
Hardcover. The crime of the twenty--first century doesna t discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime from every possible angle. Num Pages: 314 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 164 x 28. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 314
- Condition
- New
- SKU
- V9780471648109
- ISBN
- 9780471648109
Hardback
Condition: New
€ 40.99€ 31.62
€ 40.99
€ 31.62
Hardcover. This practical, real--world guide gives investors all the tools they need to make wise decisions when weighing the value and potential of investment properties. Written for old pros as well as novice investors, this friendly, straightforward guide walks readers step by step through every stage of property analysis. Num Pages: 288 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471647126
- ISBN
- 9780471647126
Hardback
Condition: New
€ 37.99€ 29.63
€ 37.99
€ 29.63
Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471646563
- ISBN
- 9780471646563
Hardback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Hardcover. For over forty years in more than sixty countries, Raymond Baker has witnessed the free-market system operating illicitly and corruptly, with devastating consequences. Num Pages: 438 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 33. Weight in Grams: 840.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 438
- Condition
- New
- SKU
- V9780471644880
- ISBN
- 9780471644880
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471644309
- ISBN
- 9780471644309
Hardback
Condition: New
€ 37.99€ 29.73
€ 37.99
€ 29.73
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Hardcover. The allocation of limited public and private resources depends on reliable data and empirical analysis, and The Future of Philanthropy is filled with hard--to--find data, graphs, and charts, as well as full citation and source lists at the end of each chapter. Num Pages: 308 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 25. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 308
- Condition
- New
- SKU
- V9780471638551
- ISBN
- 9780471638551
Hardback
Condition: New
€ 91.75
€ 91.75
Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471635277
- ISBN
- 9780471635277
Paperback
Condition: New
€ 231.71
€ 231.71
Hardcover. An explanation of the principles and techniques needed for making decisions about the acquisition and retirement of capital goods by industry and government. Problems are provided at the end of each chapter so that students can check their progress. Num Pages: 608 pages, Ill. BIC Classification: KCC; KJMV1. Category: (UU) Undergraduate. Dimension: 255 x 185 x 38. Weight in Grams: 1258.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 8th Edition
- Number of pages
- 608
- Condition
- New
- SKU
- V9780471635260
- ISBN
- 9780471635260
Hardback
Condition: New
€ 295.21
€ 295.21
Hardcover. Reviews basic principles and presents techniques for evaluating and making decisions about investments and the acquisition of capital projects in industry and the private sector. Provides management and control techniques for construction of facilities or installation and operation of machinery and equipment. Series: Wiley Series in Engineering and Technology Management. Num Pages: 720 pages, Ill. BIC Classification: 1KBB; KJMP; KJMV5. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 44. Weight in Grams: 1144.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780471634256
- ISBN
- 9780471634256
Hardback
Condition: New
€ 262.20
€ 262.20
Hardcover. A veteran human resources manager and consultant shares his firsthand experience to show human resources professionals in the design field how to attract, develop and retain the best people. Demonstrates how the nature of the design profession lends itself to special strengths and weaknesses in the human resources management area. Num Pages: 294 pages, Ill. BIC Classification: AMC; AMR; AMV; KJMV2. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 165 x 26. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780471633747
- ISBN
- 9780471633747
Hardback
Condition: New
€ 142.32
€ 142.32
Paperback. Provides professionals with practical, step-by-step guidance to setting up a successful freelance business, either full- or part-time. Num Pages: 218 pages, bibliography, index. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 233 x 164 x 13. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780471632559
- ISBN
- 9780471632559
Paperback
Condition: New
€ 23.99€ 19.33
€ 23.99
€ 19.33
Hardcover. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Num Pages: 238 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 163 x 23. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780471632245
- ISBN
- 9780471632245
Hardback
Condition: New
€ 44.99€ 34.32
€ 44.99
€ 34.32
Hardcover. "Who owns the modern company? And how should owners behave? Rolf H. Carlsson brings a fresh eye and historical depth to the issue of ownership, management and value creation that every firm and its owners must consider. " Frances Cairncross, Management Editor, The Economist "Rolf H. Num Pages: 320 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 242 x 168 x 24. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471632191
- ISBN
- 9780471632191
Hardback
Condition: New
€ 62.38
€ 62.38
Hardcover. Not only examines how to analyze industry structure and how to determine your companya s competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game----even changing the game itself. Num Pages: 352 pages, Ill. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 160 x 25. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471631422
- ISBN
- 9780471631422
Hardback
Condition: New
€ 82.81€ 69.84
€ 82.81
€ 69.84
Paperback. Everything you need to know to get started. Franchising for Free If youa ve been considering buying a franchise business, but youa re not sure where to begin, this book will get you started. Num Pages: 230 pages, charts, graphs, tables. BIC Classification: KJVF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 218 x 128 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- First Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9780471625551
- ISBN
- 9780471625551
Paperback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Hardcover. How to set up a joint venture----where to start, how to find partners, analyze finances, negotiate deals, put the legal elements together, and manage operations, while avoiding common mistakes. Num Pages: 416 pages, Ill. BIC Classification: KJM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 165 x 29. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780471624561
- ISBN
- 9780471624561
Hardback
Condition: New
€ 332.24
€ 332.24
Hardcover. "Required reading for every waiter, waitress, or maitre da hotel. clearly written, and easy to follow. " ----Manfred F. Series: Wiley professional restauranteur guide. Num Pages: 240 pages, illustrations. BIC Classification: KJ; TTVC; WB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 266 x 187 x 19. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471621768
- ISBN
- 9780471621768
Hardback
Condition: New
€ 146.61
€ 146.61
Hardcover. A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Num Pages: 242 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 58 x 35 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 242
- Condition
- New
- SKU
- V9780471618836
- ISBN
- 9780471618836
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36