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Business & management
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Business & management
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 35.99€ 30.97
€ 35.99
€ 30.97
Paperback. This collection examines the forces, both external and internal, that lead corporations to behave efficiently and to create wealth. Num Pages: 323 pages, 13 line illustrations, 9 tables. BIC Classification: KJU; KJV. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 22. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674012295
- ISBN
- 9780674012295
Paperback
Condition: New
€ 41.99€ 35.10
€ 41.99
€ 35.10
hardcover. This comprehensive edited volume discusses the most recent advances within the field of financial engineering, focusing not only on the description of the existing areas in financial engineering research, but also on the new methodologies that have been developed for modeling and addressing financial engineering problems. Editor(s): Zopounidis, Constantin; Doumpos, Michael; Pardalos, Panos M. Series: Springer Optimization and its Applications. Num Pages: 512 pages, 25 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer
- Edition
- 2008th Edition
- Condition
- New
- SKU
- KJH0000390
- ISBN
- 9780387766812
Hardback
Condition: New
€ 8.04
€ 8.04
Functional Economy: Economic Models, Challenges and Innovation Dynamic...
Djellal, Faridah; Merlin-Brogniart, Celine; L...
hardcover. This book outlines out the features of a Functional Service Economy. It describes the required social and economic changes to shift from a production-oriented economy to a functional and service-oriented economy. Num Pages: 150 pages. BIC Classification: KCA; KJB. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Format
- Hardback
- Publication date
- 2025
- Publisher
- Wiley-ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 150
- Condition
- New
- SKU
- V9781848218772
- ISBN
- 9781848218772
Hardback
Condition: New
€ 162.64
€ 162.64
paperback. WITH A PREFACE BY ALEXANDRA SHACKLETON. In 1914, Shackleton led 27 men through a fight for their lives after they became stranded on an ice floe. Every man survived, ascribing it to Shackleton's superb leadership. This book draws on anecdotes and interviews to illustrate Shackleton's tactics. Num Pages: 256 pages, B&W embedded photographs. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 203 x 130 x 18. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Nicholas Brealey Publishing
- Condition
- New
- SKU
- 9781857883183
- ISBN
- 9781857883183
Paperback
Condition: New
€ 15.99€ 12.53
€ 15.99
€ 12.53
Paperback. Tony Allan is a rare breed - a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with best pal Giorgio Locatelli. Num Pages: 222 pages, black & white illustrations. BIC Classification: BGB; KJH. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 166 x 230 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 222
- Condition
- New
- SKU
- V9781841126319
- ISBN
- 9781841126319
Paperback
Condition: New
€ 19.99€ 19.72
€ 19.99
€ 19.72
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.22€ 35.06
€ 53.22
€ 35.06
Paperback. Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. Series: J-B US Non-Franchise Leadership. Num Pages: 288 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 228 x 156 x 18. Weight in Grams: 430.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118044056
- ISBN
- 9781118044056
Paperback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Paperback. .
- Publisher
- Taylor & Francis Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- Spi
- Condition
- New
- SKU
- V9781498741705
- ISBN
- 9781498741705
Paperback
Condition: New
€ 48.71
€ 48.71
Hardback. Editor(s): Rajagopal. Num Pages: 208 pages, illustrations. BIC Classification: KCL; KJK. Category: (G) General (US: Trade). Dimension: 261 x 183 x 16. Weight in Grams: 542.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781629480657
- ISBN
- 9781629480657
Hardback
Condition: New
€ 230.68€ 157.04
€ 230.68
€ 157.04
Hardback. Editor(s): Vanvactor, Jerry D. Num Pages: 230 pages, illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 261 x 184 x 18. Weight in Grams: 596.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 230
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781624171703
- ISBN
- 9781624171703
Hardback
Condition: New
€ 299.29€ 202.83
€ 299.29
€ 202.83
Paperback. Num Pages: 35 pages, illus. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 171 x 237 x 7. Weight in Grams: 96.
- Publisher
- University Press of Southern Denmark
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9788793119291
- ISBN
- 9788793119291
Paperback
Condition: New
€ 7.08
€ 7.08
Paperback. Can you imagine a choreographer only training one dancer to lead while his or her partner sits in the lobby staring at the wall? Yet we do this all the time in organizations. Half the partnership is missing. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCL; KJC; KJK; KJM; KJMV2; KJVX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487522469
- ISBN
- 9781487522469
Paperback
Condition: New
€ 35.99€ 33.01
€ 35.99
€ 33.01
Hardback. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book intends to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field. Editor(s): Wang, Catherine L.; Ketchen, David J., Jr.; Bergh, Donald D. Series: Research Methodology in Strategy and Management. Num Pages: 378 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 160 x 35. Weight in Grams: 710.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 378
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781781900284
- ISBN
- 9781781900284
Hardback
Condition: New
€ 155.93
€ 155.93
Paperback. .
- Publisher
- Grin Verlag Germany
- Number of pages
- 72
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9783638648608
- ISBN
- 9783638648608
Paperback
Condition: New
€ 9.99€ 4.34
€ 9.99
€ 4.34
Hardback. There is a growing need in the chemical industry for trained specialists who have not only a solid chemical knowledge, but also a basic understanding of the underlying management processes; this book specifically addresses this need. Num Pages: 492 pages. BIC Classification: KJM; KNDC. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781118858493
- ISBN
- 9781118858493
Hardback
Condition: New
€ 112.33
€ 112.33
Hardback. .
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749480479
- ISBN
- 9780749480479
Hardback
Condition: New
€ 147.88€ 142.08
€ 147.88
€ 142.08
Paperback. Editor(s): Jennings, Martha-Jean. Num Pages: 68 pages. BIC Classification: KC; KFFM; KJ. Dimension: 230 x 153 x 5. Weight in Grams: 140.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781631173233
- ISBN
- 9781631173233
Paperback
Condition: New
€ 82.80€ 58.72
€ 82.80
€ 58.72
Paperback. Series: Wiley Nonprofit Authority. Num Pages: 384 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781119380191
- ISBN
- 9781119380191
Paperback
Condition: New
€ 66.45
€ 66.45
Hardcover. Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand. Num Pages: 256 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 442.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471647973
- ISBN
- 9780471647973
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Paperback. Num Pages: 182 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 250 x 175 x 15. Weight in Grams: 666.
- Publisher
- Uniwersytet Jagiellonski, Wydawnictwo
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9788323340935
- ISBN
- 9788323340935
Paperback
Condition: New
€ 49.99€ 36.34
€ 49.99
€ 36.34
Paperback. How companies can hire the best through the World Wide Web and social networks. Num Pages: 288 pages. BIC Classification: KJE; KJMV2; UMWS. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
- Publisher
- Lid Editorial Empresarial
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781907794162
- ISBN
- 9781907794162
Paperback
Condition: New
€ 19.99€ 16.25
€ 19.99
€ 16.25
Hardback. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. Editor(s): Oriade, Ade; Robinson, Peter. Num Pages: 352 pages. BIC Classification: JFSF; KJH; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189. .
- Publisher
- CABI Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781780647494
- ISBN
- 9781780647494
Hardback
Condition: New
€ 127.53
€ 127.53
Hardback. Editor(s): Compton, Nolan S. Num Pages: 110 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 155 x 231 x 13. Weight in Grams: 312.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 110
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781624172175
- ISBN
- 9781624172175
Hardback
Condition: New
€ 199.92€ 137.30
€ 199.92
€ 137.30