Business & management
Results 961 - 980 of 10955
Business & management
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 24.96
€ 31.99
€ 24.96
Hardcover. This book bridges the gap between researchers in statistics and e-commerce, exposing both communities to the opportunities in this evolving area. Statistical Methods in eCommerce Research enables statisticians to better understand the challenges of empirical e-commerce research and to develop new methods for their analyses. Series: Statistics in Practice. Num Pages: 430 pages, Illustrations. BIC Classification: KJE; PBT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 164 x 23. Weight in Grams: 746.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9780470120125
- ISBN
- 9780470120125
Hardback
Condition: New
€ 156.37
€ 156.37
Hardcover. Guinness Stout has a unique place in global beverage folklore. It's a beer with a long and colourful history and mythology that maintains a passionate following among beer connoisseurs around the world. Indeed, two billion pints are poured and enjoyed around the world each year. Num Pages: 288 pages, Illustrations. BIC Classification: KJ; KN. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 30. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Wiley
- Condition
- New
- SKU
- V9780470120521
- ISBN
- 9780470120521
Hardback
Condition: New
€ 40.99€ 31.41
€ 40.99
€ 31.41
Hardcover. The Fundraising Feasibility Study It's Not About the Money "This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study.. It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign. Editor(s): Novom, Martin L. Series: AFP/Wiley Fund Development Series. Num Pages: 312 pages, Illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 254 x 187 x 23. Weight in Grams: 728.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470120743
- ISBN
- 9780470120743
Hardback
Condition: New
€ 91.05
€ 91.05
Paperback. Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Num Pages: 288 pages, Illustrations. BIC Classification: KJMD; UDB; UNC. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 15. Weight in Grams: 432.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470124741
- ISBN
- 9780470124741
Paperback
Condition: New
€ 28.26
€ 28.26
Hardcover. Unlock the secret to creating maximum business value from technology Filled with case studies from leading C-level executives to illustrate concepts discussed, Breakthrough IT is a revolutionary approach to reshaping the corporate information technology function. Num Pages: 240 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470124840
- ISBN
- 9780470124840
Hardback
Condition: New
€ 49.99€ 38.66
€ 49.99
€ 38.66
Paperback. Praise for Directory of Global Professional Accounting and Business Certifications "In a globalized world, employers are confronted by a bewildering variety of professional qualifications, some valid, some less weighty and some spurious and fraudulent. Num Pages: 288 pages, black & white illustrations. BIC Classification: KFC; KJVG. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 14. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470124864
- ISBN
- 9780470124864
Paperback
Condition: New
€ 47.20
€ 47.20
Paperback. The step-by-step guide to building and managing a profitable and successful practice or clinic Beyond your training as a therapist, the skills required to create and build a practice and to supervise others are typically not taught as part of your clinical training. Num Pages: 304 pages, Illustrations. BIC Classification: KJM; MBPK. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 18. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470125168
- ISBN
- 9780470125168
Paperback
Condition: New
€ 57.09
€ 57.09
Hardcover. For many organizations, effectively attracting and managing Latino professionals is a critical goal. By 2050, Latinos will make up one-quarter of the population and will nearly triple in number to 97 million strong. Num Pages: 240 pages, Illustrations. BIC Classification: JFSL4; KJMV2. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 25. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470125236
- ISBN
- 9780470125236
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Paperback. "Chef Charles Carroll has answered our prayers and delivered a book, a bible, a life's journal shared by a real chef in today's modern kitchen. " Chef John Folse, CEC, AAC "From time to time, I buy motivational books for my managing partners and chefs, and this book is my all-time favorite gift. Num Pages: 192 pages, Illustrations, forms. BIC Classification: KJM; TTVC. Category: (P) Professional & Vocational. Dimension: 229 x 159 x 9. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470125304
- ISBN
- 9780470125304
Paperback
Condition: New
€ 44.99€ 44.90
€ 44.99
€ 44.90
Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470125427
- ISBN
- 9780470125427
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Hardcover. PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience "Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 231 x 162 x 22. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470126400
- ISBN
- 9780470126400
Hardback
Condition: New
€ 35.99€ 28.79
€ 35.99
€ 28.79
Hardcover. Confessions from the Corner Office is an inside look from two former corporate presidents at what it takes to make it as an executive in the high--powered world of big business. It gives managers the insight to develop a unique, caring, and motivating of leadership that results in true success and achievement. Num Pages: 230 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 320.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470126783
- ISBN
- 9780470126783
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Paperback. Praise for The 10 Rules Of Sam Walton "The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by.. everyone-business-people, students, teachers, parents, and children. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 223 x 153 x 19. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470126837
- ISBN
- 9780470126837
Paperback
Condition: New
€ 18.99€ 16.33
€ 18.99
€ 16.33
Hardcover. Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information. Num Pages: 224 pages, , black & white illustrations. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 240 x 161 x 22. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470126882
- ISBN
- 9780470126882
Hardback
Condition: New
€ 121.17
€ 121.17
Hardcover. Offering a unique combination of practical valuation techniques with the most current thinking, this book provides readers with an up-to-date synthesis of valuation theory as it applies to mergers, buyouts and restructuring. They'll gain a strong understanding of the problems encountered in valuation practice as well as sound solutions. Num Pages: 480 pages, Illustrations. BIC Classification: KJMV1; KJVB. Category: (P) Professional & Vocational. Dimension: 255 x 185 x 22. Weight in Grams: 834.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 480
- Condition
- New
- SKU
- V9780470128893
- ISBN
- 9780470128893
Hardback
Condition: New
€ 215.77
€ 215.77
Hardcover. Today's professional standards are requiring corporations, CPA firms, and internal auditors to provide assurance and opinions regarding fraud risk management. This book focuses on using fraud risk assessment to build audit programs that respond to the risk of asset misappropriation fraud. Num Pages: 224 pages, , black & white illustrations. BIC Classification: KFCM; KJMD. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 23. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470129456
- ISBN
- 9780470129456
Hardback
Condition: New
€ 91.05
€ 91.05
Hardcover. This book provides an understanding of governance and its relevance to information security. It gives readers a clear, step-by-step approach to developing a sound security strategy aligned with their business objectives in order to ensure a predictable level of functionality and assurance. Series: Wiley Series in Systems Engineering and Management. Num Pages: 220 pages, Illustrations. BIC Classification: KJMV3; KJR; UR. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 18. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780470131183
- ISBN
- 9780470131183
Hardback
Condition: New
€ 111.07
€ 111.07
Hardcover. Conflict is inevitable! Therefore -- Negotiation is a survival skill. From the sandbox to the Sinai, each of us needs a method to reach workable agreements or we suffer the consequences of unresolved conflicts. Num Pages: 228 pages, Illustrations. BIC Classification: KJN. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 22. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780470134856
- ISBN
- 9780470134856
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470137321
- ISBN
- 9780470137321
Hardback
Condition: New
€ 31.99€ 25.00
€ 31.99
€ 25.00