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Sales & marketing
Results 1297 - 1320 of 3941
Sales & marketing
Paperback. Num Pages: 245 pages, 31 black & white illustrations, 55 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 325.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 245
- Condition
- New
- SKU
- V9783835000605
- ISBN
- 9783835000605
Paperback
Condition: New
€ 88.28
€ 88.28
Paperback / so. Num Pages: 235 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 235
- Condition
- New
- SKU
- V9783835002142
- ISBN
- 9783835002142
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback. Das Buch bietet eine wertvolle Orientierung fur alle mittelstandischen Unternehmen, die den Einsatz von CRM in Erwagung ziehen, und macht Mut, eine CRM-Einfuhrung als Stufenkonzept in Angriff zu nehmen." Num Pages: 197 pages, black & white illustrations, bibliography. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 2nd ed. 2003
- Number of pages
- 197
- Condition
- New
- SKU
- V9783322828729
- ISBN
- 9783322828729
Paperback
Condition: New
€ 77.00
€ 77.00
Hardcover. The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. Num Pages: 240 pages, 1 black & white tables, 3 figures. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 164 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230580312
- ISBN
- 9780230580312
Hardback
Condition: New
€ 183.39
€ 183.39
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841121598
- ISBN
- 9781841121598
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658106720
- ISBN
- 9783658106720
Paperback
Condition: New
€ 74.21
€ 74.21
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Editor(s): Kleinaltenkamp, Michael. Series: Fokus Dienstleistungsmarketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006478
- ISBN
- 9783835006478
Paperback
Condition: New
€ 105.65
€ 105.65
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback / so. Num Pages: 116 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 8. Weight in Grams: 177.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 116
- Condition
- New
- SKU
- V9783834911148
- ISBN
- 9783834911148
Paperback
Condition: New
€ 50.38
€ 50.38
hardcover. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 155 x 20. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9783642278952
- ISBN
- 9783642278952
Hardback
Condition: New
€ 62.22
€ 62.22
Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780787986315
- ISBN
- 9780787986315
Hardback
Condition: New
€ 42.64
€ 42.64
Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1980
- Number of pages
- 182
- Condition
- New
- SKU
- V9781349164288
- ISBN
- 9781349164288
Paperback
Condition: New
€ 192.70
€ 192.70
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931573
- ISBN
- 9783834931573
Paperback
Condition: New
€ 55.91
€ 55.91
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834936202
- ISBN
- 9783834936202
Paperback
Condition: New
€ 50.38
€ 50.38
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939340
- ISBN
- 9783834939340
Paperback
Condition: New
€ 88.36
€ 88.36
hardcover. This book explains how to understand what others are communicating, using real examples of intercultural business interaction to show deeply embedded cultural norms. Includes tools that readers can use to improve their intercultural business communication. Series: Quintessence Series. Num Pages: 120 pages, biography. BIC Classification: KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 362.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642282379
- ISBN
- 9783642282379
Hardback
Condition: New
€ 94.61
€ 94.61
Paperback / so. Mit einem Geleitwort von Prof. Dr. Egbert Kahle Series: Entscheidungs- Und Organisationstheorie. Num Pages: 186 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 301.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783834928658
- ISBN
- 9783834928658
Paperback
Condition: New
€ 77.03
€ 77.03
Hardcover. The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118106242
- ISBN
- 9781118106242
Hardback
Condition: New
€ 41.99€ 32.86
€ 41.99
€ 32.86
Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783835000490
- ISBN
- 9783835000490
Paperback
Condition: New
€ 88.81
€ 88.81
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 215 x 151 x 12. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658054397
- ISBN
- 9783658054397
Paperback
Condition: New
€ 61.41
€ 61.41
Empirical Studies on Economics of Innovation, Public Economics and Man...
Mehmet Huseyin Bilgin (Ed.)
Hardback. Editor(s): Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur. Series: Eurasian Studies in Business and Economics. Num Pages: 380 pages, 67 black & white illustrations, 13 colour illustrations, biography. BIC Classification: 1D; 1F; KFFD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319501635
- ISBN
- 9783319501635
Hardback
Condition: New
€ 196.00
€ 196.00
Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Blast Books,U.S. United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780922233359
- ISBN
- 9780922233359
Paperback
Condition: New
€ 33.08
€ 33.08
Paperback. Num Pages: 373 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 725.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Germany
- Edition
- 2., vollst. uberarb. u. erw. Aufl. 1993
- Number of pages
- 373
- Condition
- New
- SKU
- V9783409236102
- ISBN
- 9783409236102
Paperback
Condition: New
€ 63.24
€ 63.24