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Sales & marketing
Results 1201 - 1224 of 3941
Sales & marketing
Hardcover. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 160 pages, 16 colour illustrations, 20 black & white tables, biography. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 156 x 216 x 17. Weight in Grams: 324.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Pivot
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137523365
- ISBN
- 9781137523365
Hardback
Condition: New
€ 77.99
€ 77.99
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 150 pages, 2 black & white tables. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Pivot
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137427496
- ISBN
- 9781137427496
Hardback
Condition: New
€ 66.40
€ 66.40
paperback. Revised and updated, this volume introduces econometrics at the graduate level with a specialized focus on micro-econometrics. New topics include LDV's with endogenous regressors, competing risks, hazard function estimates, and empirical examples. Num Pages: 797 pages, biography. BIC Classification: JMBT; KCH; KJS; PBT; PSA; TQD. Category: (G) General (US: Trade). Dimension: 235 x 155 x 40. Weight in Grams: 1205.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer United States
- Edition
- 2nd ed. 2010
- Number of pages
- 797
- Condition
- New
- SKU
- V9781489983329
- ISBN
- 9781489983329
Paperback
Condition: New
€ 199.03
€ 199.03
Paperback. Num Pages: 200 pages. BIC Classification: KJSP; MBP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 158 x 233 x 11. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9780415613316
- ISBN
- 9780415613316
Paperback
Condition: New
€ 57.94
€ 57.94
hardcover. Num Pages: 320 pages. BIC Classification: KJMV5; KJMV8; KJMV9; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Pearson United States
- Edition
- 12th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780134519258
- ISBN
- 9780134519258
Hardback
Condition: New
€ 355.37
€ 355.37
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824408184
- ISBN
- 9783824408184
Paperback
Condition: New
€ 106.10
€ 106.10
The Seven Principles of WOM and Buzz Marketing. Crossing the Tipping P...
Mourdoukoutas, Panos; Siomkos, George J.
Hardback. Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Num Pages: 104 pages, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 760.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 104
- Condition
- New
- SKU
- V9783642021084
- ISBN
- 9783642021084
Hardback
Condition: New
€ 69.02
€ 69.02
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of ...
Morris, Trevor, Goldsworthy, Simon
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230205840
- ISBN
- 9780230205840
Hardback
Condition: New
€ 78.23
€ 78.23
Hardcover. This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. Num Pages: 263 pages, biography. BIC Classification: 1QFE; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780230205833
- ISBN
- 9780230205833
Hardback
Condition: New
€ 84.22
€ 84.22
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 378 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 22. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824480586
- ISBN
- 9783824480586
Paperback
Condition: New
€ 89.59
€ 89.59
Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Berrett-Koehler United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9781576750179
- ISBN
- 9781576750179
Hardback
Condition: New
€ 37.99€ 30.85
€ 37.99
€ 30.85
Hardback. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Weight in Grams: 554.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 271
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781439834657
- ISBN
- 9781439834657
Hardback
Condition: New
€ 84.49
€ 84.49
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780631200918
- ISBN
- 9780631200918
Paperback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Paperback. Num Pages: 291 pages, 50 black & white illustrations, 36 black & white tables, biography. BIC Classification: KJMV5; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 291
- Condition
- New
- SKU
- V9783658057206
- ISBN
- 9783658057206
Paperback
Condition: New
€ 66.73
€ 66.73
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 150.15
€ 150.15
Paperback. If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Num Pages: 294 pages. BIC Classification: JNKP; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 20. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9781475813616
- ISBN
- 9781475813616
Paperback
Condition: New
€ 52.49
€ 52.49
paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2015th Edition
- Number of pages
- 62
- Condition
- New
- SKU
- V9783319166605
- ISBN
- 9783319166605
Paperback
Condition: New
€ 71.38
€ 71.38
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJH; KJS; KN. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658094584
- ISBN
- 9783658094584
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback / so. Series: Essentials. Num Pages: 61 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 61
- Condition
- New
- SKU
- V9783658069391
- ISBN
- 9783658069391
Paperback
Condition: New
€ 26.04
€ 26.04
paperback. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 260 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 150 x 18. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2012th Edition
- Number of pages
- 260
- Condition
- New
- SKU
- V9783834931153
- ISBN
- 9783834931153
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback. This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more. Editor(s): Tatzel, Miriam. Num Pages: 206 pages, 18 black & white illustrations, biography. BIC Classification: HPQ; JFFT; JMAN; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 206
- Condition
- New
- SKU
- V9789402405569
- ISBN
- 9789402405569
Paperback
Condition: New
€ 126.77
€ 126.77
Hardback. Consumption and Well-Being in the Material World Editor(s): Tatzel, Miriam. Num Pages: 198 pages, 18 black & white illustrations, biography. BIC Classification: JFFT; JMAN; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Netherlands
- Number of pages
- 198
- Condition
- New
- SKU
- V9789400773677
- ISBN
- 9789400773677
Hardback
Condition: New
€ 127.93
€ 127.93
Paperback. Num Pages: 89 pages, 8 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 89
- Condition
- New
- SKU
- V9783658044985
- ISBN
- 9783658044985
Paperback
Condition: New
€ 72.58
€ 72.58
Paperback. Series: SpringerBriefs in Business. Num Pages: 71 pages, 5 colour illustrations, biography. BIC Classification: KCG; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 129.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 71
- Condition
- New
- SKU
- V9783319009209
- ISBN
- 9783319009209
Paperback
Condition: New
€ 66.64
€ 66.64