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Sales & marketing
Results 1081 - 1104 of 3940
Sales & marketing
Hardback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119052555
- ISBN
- 9781119052555
Hardback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Paperback. Num Pages: 227 pages, biography. BIC Classification: JPA; KCD; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349136742
- ISBN
- 9781349136742
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Num Pages: 239 pages, biography. BIC Classification: JP; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349107841
- ISBN
- 9781349107841
Paperback
Condition: New
€ 66.04
€ 66.04
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 73.61
€ 73.61
Paperback. You have to do it you might as well enjoy it No one likes a pushy, smarmy salesman no one wants to be that guy but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we re lawyers, accountants or start-ups. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 139 x 215 x 16. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780857082435
- ISBN
- 9780857082435
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Br...
Nichols, David, Farrand, Tom, Rowley, Tom, Av...
Hardcover. Num Pages: 176 pages, biography. BIC Classification: KJS; UDX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 160 x 15. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9781403998972
- ISBN
- 9781403998972
Hardback
Condition: New
€ 66.78
€ 66.78
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 66.54
€ 66.54
Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749475444
- ISBN
- 9780749475444
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. A book for communications consultants and undergraduates, giving strategies for building stronger companies through 'corporate branding.' The main premise is that organisations should use all forms of communication, i.e. products, services and advertising to build successful interactive relationships with their audience. Num Pages: 195 pages, biography. BIC Classification: KJC; KJSA; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 405. Fine in fine dustwrapper with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan Ltd
- Format
- Hardback
- Publication date
- 1997
- SKU
- KAK0008091
- ISBN
- 9780333674727
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback / so. Num Pages: 257 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 14. Weight in Grams: 441.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 2
- Number of pages
- 257
- Condition
- New
- SKU
- V9783658009427
- ISBN
- 9783658009427
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658048068
- ISBN
- 9783658048068
Paperback
Condition: New
€ 50.37
€ 50.37
Die Klinik ALS Marke. Markenkommunikation Und -Fuhrung Fur Krankenhaus...
Nemec, Sabine; Fritsch, Harald Jurgen
Hardback. Series: Erfolgskonzepte Praxis- & Krankenhaus-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642045400
- ISBN
- 9783642045400
Hardback
Condition: New
€ 83.95
€ 83.95
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 157 x 11. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Frederick Fell United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780883911211
- ISBN
- 9780883911211
Paperback
Condition: New
€ 16.99€ 16.23
€ 16.99
€ 16.23
Paperback. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Num Pages: 272 pages, illustrations, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 17. Weight in Grams: 496. 272 pages, illustrations, index. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 233 x 153 x 17. Weight: 496.
- Publisher
- GOWER PUBLISHING CO
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1995
- Edition
- New edition
- Condition
- New
- SKU
- V9780566076893
- ISBN
- 9780566076893
Paperback
Condition: New
€ 36.27
€ 36.27
Paperback. Series: SpringerBriefs in Finance. Num Pages: 101 pages, 23 black & white tables, biography. BIC Classification: KFF; KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 174.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 101
- Condition
- New
- SKU
- V9789812876935
- ISBN
- 9789812876935
Paperback
Condition: New
€ 75.29
€ 75.29
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781292134604
- ISBN
- 9781292134604
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118555835
- ISBN
- 9781118555835
Hardback
Condition: New
€ 50.29
€ 50.29
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 101.53
€ 101.53
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 688
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson new international ed of 2nd revised ed
- Condition
- New
- SKU
- V9781292020488
- ISBN
- 9781292020488
Paperback
Condition: New
€ 93.21
€ 93.21
Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
- Publisher
- Emerald Publishing Group
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780765621252
- ISBN
- 9780765621252
Hardback
Condition: New
€ 119.93
€ 119.93
Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765613059
- ISBN
- 9780765613059
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 134.46
€ 134.46
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 114.16
€ 114.16